Unbeknownst to ESPNs viewers or Sports Illustrateds readers, the doctors vouching for TauMarks science are the businessmen raking in its profits. Despite efforts to conceal ownership, clues mounted. TauMarks internet site, which omitted any information regarding ownership, shares the same web designer with the site of TauMark booster Dr. Gary Small. Does UCLAs Small, whose moneymaking ventures include a book touting a preventative cure for Alzheimers, own a part of TauMark? How about Julian Bailes? His friend Billy West, who also hails from Natchitoches, Louisiana (pop. 18,323), registered TauMarks domain name with GoDaddy.
This circumstantial evidence led to proof that the League of Denial doctors hyping TauMark own TauMark. Though Louisianas Secretary of States office lists no such TauMark business associated with West or Bailes, a venture called CTEM incorporated earlier this year as a limited-liability company in West Virginia. All of the figures associated with TauMark in press accountsDrs. Jorge Barrio, Julian Bailes, Gary Small, and Bennet Omalu, and attorneys Bob Fitzsimmons, the lawyer who sued the NFL on the late Mike Websters behalf, and Billy Westare listed as partners in CTEM, incorporated on March 27, 2013. Bizapedia also names famed agent Bus Cook, whose client list has boasted everyone from Brett Favre to Calvin Johnson to the late Steve McNair, as a partner.
Though press accounts did not indicate the real name of the company marketing TauMark brain scans, Justia.com notes that CTEM filed for a trademark of the phrase Taumark Better Brain Diagnostics in August. TauMark is just the public name for a private company called CTEM.
How could so many so thoroughly botch the fraudulent story that Tony Dorsett tested positive for CTE?
The widespread reporting of a fiction as a fact raises issues of the conflict of interest inherent in vested parties determining the validity of their own research, journalists acting as unwitting press agents for entrepreneurs, the prefix Dr. transforming reporterss natural skepticism into naivety, and the ethics of releasing purported scientific discoveries to ESPNs Outside the Lines for vetting rather than peer-reviewed publications better equipped for the task.