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Hello LA Rams (1 Viewer)

Bob Magaw

Footballguy
This thread is distinct from the respective yearly, season Rams football threads, and a logical successor to the Goodbye Rams thread, related to the franchise's return to Los Angeles. Kroenke World ETA - 2019.

Rams owner Stan Kroenke won more than just L.A.
By Dan Wetzel

http://sports.yahoo.com/news/rams--stan-kroenke-won-more-than-just-l-a--in-the-american-sports-landscape-055506325.html

DENVER – Stan Kroenke owns three major professional sports franchises in the Denver area: the NBA Nuggets, the NHL Avalanche and the MLS Rapids, plus the Colorado Mammoth of the National Lacrosse League.

When he is here to tend to their business, which is often, he lives in a spacious penthouse jutting out of one side and on top of the Pepsi Center, the 18,000-seat downtown arena he also owns.

It's an incredible home, spacious and brilliantly decorated, with multiple outdoor spaces and views of both downtown and the Rocky Mountains in the distance. Once inside, it feels like a standalone home off in some gated community in the suburbs, not something that is an elevator ride from a raucous arena.

"Convenient commute," Kroenke said with a laugh to Yahoo Sports on Saturday night while watching his Nuggets defeat the Detroit Pistons.

It's every young sports fans' dream – can't we just live in the arena?

"Sports and real estate development is a large part of what we do," said Kroenke, who Forbes estimates is worth $7.7 billion.

Sports and real estate. Real estate and sports.

It's how Stan Kroenke, despite lacking the big personality or high-profile of a Jerry Jones or a Mark Cuban, has emerged as one of the world's preeminent professional sports owners and, with construction set to begin on a state-of-the-art, 100,000-capacity, clear-roofed stadium in a 300-acre development in Inglewood, Calif., undeniably one of the most powerful figures in sports in this country.

The franchises here in Colorado are big, his other two are bigger. There is the London-based Arsenal Football Club of the English Premier League and its home arena, Emirates Stadium, the third largest in England.

Then there are the Rams of the NFL, which after approval this month from the NFL will leave St. Louis and return to their Los Angeles roots and into what is expected to be the envy of any venue in the world. It was Kroenke, who after two-plus decades solved the NFL's L.A. riddle, something many billionaires, businessmen, entertainment moguls, governors, mayors and so on couldn't.

"The NFL had a problem out there, I was on the committee [looking at relocation possibilities] for years," Kroenke said. "We never got anything done. It's hard to get things done in California."

Hard, but, it turns out, not impossible.

*****

Kroenke, 68, grew up in rural Missouri, where as a child he served as a bookkeeper to his father, a small business owner. He later attended the University of Missouri, where he also earned an MBA. He focused on real estate and operates a vast array of companies and interests, although he still carries himself with a calm, down-home style that belies his immense wealth. His preferred drink is a very cold Coors Light. His wife, Ann Walton Kroenke, is herself a billionaire, part of the Wal-Mart family fortune.

This is the background, the experience, the financial might, the business acumen and the quiet but determined personality that was probably required to solve one of professional sports' most vexing challenges.
Kroenke was brought in as a local Missouri-based minority owner for the Rams in 1994 to help move the franchise to St. Louis, where the city had built, entirely with public funds, a dome stadium that lacked a tenant. In 2010 he took over full ownership, but plans for a new stadium were slow and complicated and forced him to find alternative options.

In L.A. he quietly purchased the land, most of it the old Hollywood Park racetrack, to put up a sporting palace.

"As a real-estate developer, its 300 acres," Kroenke said. "Three-hundred acres in a city like Los Angeles, in the middle of everything, is very, very unusual to say the least. So that's a real-estate developer's dream."

The project will include much-needed retail, housing and office space for the area, plus the cutting-edge stadium. Costs are expected to soar well over $2 billion. While the NFL has granted San Diego Chargers owner Dean Spanos a one-year window to join Kroenke as a partner on the project, even if Kroenke goes it alone, there will be no direct public funding, almost unheard of in sports business these days.

The plan, both the concept of the stadium and the competency of Kroenke's team, overwhelmed Spanos' attempt for a joint stadium with the Raiders down in Carson, Calif. The vote went 30-2. Now they are awaiting Spanos' decision. If Spanos passes, Raiders owner Mark Davis has one year to consider coming also.

"There is tremendous excitement," Kroenke said. "It's amazing."

Last Monday, the Rams offered a chance for fans to get on a list to buy up to eight tickets each for games the next three years at the L.A. Coliseum, while the new venue is being built. It's already approaching 50,000, an eye-popping number even for the NFL, and if all come through it would easily exhaust supply.

While the league never doubted there would be interest, the vision for the epic stadium closer to the city's moneyed Westside is undoubtedly a factor. This is L.A., where they expect big things. So too is the fact it is the Rams that are returning, where a fan base that grew up with them are now in middle age.

Kroenke related a story about a man who was wearing a Rams jersey during the week of the NFL vote as a public display of hope.

"He said, 'I grew up rooting for the Rams and when they left for St. Louis [in 1995] it was tough for me. So this could be the best week I've had in 21 years,'" Kroenke said.

*****

The process, of course, wasn't all fun. Kroenke notes that the league purposely makes relocation difficult because "it should be difficult." It is almost always preferred that teams remain in their current markets. However, the realities of the stadium lease in St. Louis and the enormous possibilities of moving to the nation's entertainment capital was too much. He's a businessman and has never apologized for it.

Kroenke talks of needing rhino hide to deal with some of the anger back in St. Louis – the reaction could be described as nuclear, if not worse. The truth, however, was he never misled about the possibility of a move, speaking bluntly about the challenges of staying and the possibilities of leaving from the start.

At least some of the local media, most notably Bryan Burwell, the late, great St. Louis Post-Dispatch columnist, paid attention and wrote extensively about Kroenke demonstrating a willingness to make an unpopular business move. The portrayals through the years weren't always flattering, but they spoke to an owner who wasn't hiding behind glad-handing or phony news conferences (he rarely speaks to the media at all).

Perhaps no one else paid attention or believed Burwell that it could happen. Perhaps they thought L.A. was impossible, or underestimated Kroenke. Perhaps they just couldn't see past the Arch. This despite year after year Kroenke making clear statements and buying land in Southern California that spoke to his resolve.

Kroenke is acutely aware of how some fans in Missouri feel about the team returning to L.A. He also knows there is no simple answer that solves that.

"There's an emotional side to it," Kroenke said. "I understand that. I also think that people in Missouri understand you can't just throw rational thought to the wind. You have to do something that makes sense. And by the way, the league and my partners are not going to let me stay in a deal that doesn't make any sense."

Business is business. It's what got the Rams out of L.A. in the first place, after all. Still, what do you say to the regular guy who just wanted to have a team?

"I say that 22 years ago they had a stadium that was built and it had no team," Kroenke said. "And we had a lot to do with bringing a team in for 21 years. And by the way we won a Super Bowl and participated in another one. Some people never do who have been around the league a long time, so I'm proud of that.

"I understand the emotional side of it. But it has to make sense."

*****

There is little question that L.A. makes sense. On a macro scale having a team and stadium there rather than Missouri is non-comparable. It's not just the Rams and potentially the Chargers or Raiders who will play at the new stadium, set to open in 2019. It will assuredly host Super Bowls, Final Fours, college regular-season and bowl games, not to mention concerts, rodeos, political conventions and anything else they can think up.

Jerry Jones has said he expects it to eclipse his AT&T Stadium in Arlington, Texas, as the country's finest venue.

"The commissioner [Roger Goodell] said he thought it would be the greatest sports complex in the world," Kroenke said. "I'm proud of our architects. It's a great place that everyone knows, Hollywood Park. I love it. We've got a great design, a spectacular stadium and it's a fantastic place to do everything.

"It's an opportunity that doesn't come along every day."

Actually, it was there for the taking for two decades. No one could get it done. Stan Kroenke, a guy who cumulatively lives months each year inside a sports venue, did. Maybe that total immersion was it. He was a billionaire who was hands-on every step in the way.

The hardest part done, the NFL political battle and relocation behind him, L.A. is now more about fun, the dream project to see fulfilled. The new stadium will have everything, except one thing – a built-in home like this one.

 
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Jesus first he takes away the Rams, now it comes out that he drinks Coors Light. Missouri is going to go ape#### all over again.

 
Article excerpts:

"As a real-estate developer, its 300 acres," Kroenke said. "Three-hundred acres in a city like Los Angeles, in the middle of everything, is very, very unusual to say the least. So that's a real-estate developer's dream."

Above is a big reason the venue wasn't planned in a more upscale area (like Beverly Hills*).

"There is little question that L.A. makes sense. On a macro scale having a team and stadium there rather than Missouri is non-comparable. It's not just the Rams and potentially the Chargers or Raiders who will play at the new stadium, set to open in 2019. It will assuredly host Super Bowls, Final Fours, college regular-season and bowl games, not to mention concerts, rodeos, political conventions and anything else they can think up.

Jerry Jones has said he expects it to eclipse his AT&T Stadium in Arlington, Texas, as the country's finest venue.

"The commissioner [Roger Goodell] said he thought it would be the greatest sports complex in the world," Kroenke said. "I'm proud of our architects. It's a great place that everyone knows, Hollywood Park. I love it. We've got a great design, a spectacular stadium and it's a fantastic place to do everything.

"It's an opportunity that doesn't come along every day."

* We need a Kroenke-fied treatment of the Beverly Hillbillies intro/theme song

https://www.youtube.com/watch?v=NwzaxUF0k18

Come and listen to a story about a man named Stan
A rich sports mogul, who has a Walmart heiress wife,
And then one day he was buying up some land,
After decades away, rumors start to swirl,

Relocation time, LA bound.

Well the first thing you know ol Stan's a billionaire,
Kinfolk said "Stan move away from there"
Said "Californy is the place you ought to be"
Rams triple in value if you move to Beverly

Hills, that is. Swimmin pools, movie stars.

Well now its time to say good bye to Stan and all his kin.
And they would like to thank you folks fer kindly droppin in.
You're all invited back a gain to this locality
To have a heapin helpin of their hospitality

Hillbilly that is. Set a spell, Take your shoes off.

Y'all come back now, y'hear?.

 
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Rams receive 56 K season ticket deposits before deadline

http://www.latimes.com/sports/nfl/la-sp-la-rams-tickets-20160210-story.html

As noted, deposit was just $100 (and refundable). They get first dibs on season tickets at Kroenke-world in '19.

Pretty sure I talked to the dude in the horns hat front and center of the LA Times photo (he may be a fan club organizer?) in Oxnard after their last training camp scrimmage against Dallas, when it was stopped early due to multiple fights, and got a lot of NFL Network and ESPN coverage.

Owner Stan Kroenke bought a historic half million plus acre ranch in Texas, by far the largest of its kind in the US, for close to $750 million

http://www.latimes.com/sports/sportsnow/la-sp-sn-rams-owner-stan-kroenke-ranch-20160209-story.html

Kroenke-world will be the world's most expensive stadium complex

http://www.cnn.com/2016/01/19/architecture/new-nfl-stadium-los-angeles/

The development could create as many as 22,000 construction jobs over the next half decade plus (including mixed commercial/residential space), 12,000 permanent jobs, and a massive boost and infusion to the local Inglewood economy

http://www.latimes.com/local/california/la-me-inglewood-revival-20160114-story.html

Metro LAX/Crenshaw light rail mass transit hub coming, to alleviate traffic congestion

http://www.sgvtribune.com/general-news/20160128/los-angeles-transportation-system-wants-connections-for-inglewood-football-stadium

* Have to go there Thursday, so may check out the construction in progress.

 
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Rams still working to finalize Los Angeles plans By Nick Wagoner

Business excerpt - "So where does that leave the hunt for a permanent facility? As it stands, the Rams are not believed to have the land secured or an exact spot picked out. But one thing to remember is that they have a lot of players, coaches and employees who will be working in the area. It stands to reason that wherever they set up their temporary training facilities will be at least somewhat close to where they try to build their new facility. That way they wouldn't have to worry about players, coaches and employees finding themselves in more difficult traffic situations or having to move multiple times after arriving in California. It's possible, if not likely, that a permanent day-to-day home won't be finished until 2018."

http://espn.go.com/blog/st-louis-rams/post/_/id/26975/rams-still-working-to-finalize-los-angeles-plans

EARTH CITY, Mo. -- The Los Angeles Rams have a little more than a month before they pack up and head west to their new (old) home.

While they haven't finalized everything yet, they are much closer to knowing where, exactly, they will be moving to within the Los Angeles area. As it turns out, the Rams probably will have multiple temporary homes this year before building a permanent training facility to complement the opening of the new Inglewood stadium in 2019.

As we've reported since right after the decision on relocation was rendered, the first temporary home is all but certain to be Oxnard, California. The Rams practiced with the Dallas Cowboys in Oxnard, which is about 65 miles north of Los Angeles, last summer and are already familiar with the facilities. The tentative plan is for the Rams to hold all of their offseason program there. That includes the start of the offseason conditioning program (set to begin April 18), the draft, any minicamps and organized team activities. The Rams would then vacate the space for the Cowboys when they come for training camp.

After the offseason program is over, the Rams would then be in the market for a home for their own training camp. It's possible they could spend a few days with the Cowboys again in Oxnard but they want to have a place for fans to come and watch practice, which means landing on a bigger college campus. Chances are good that the UC Irvine in Orange County ultimately will be the destination. The Rams have also discussed Cal-Lutheran in Thousand Oaks as an option but as it stands, UC Irvine is probably the best bet.

When training camp is over, the Rams will then need to find another temporary solution for training during the season. This is the least certain of the venues, but the Rams continue to focus this search on areas north of Los Angeles but south of Oxnard. Cal-Lutheran and Pierce College in Woodland Hills are among the sites that are being considered.

So where does that leave the hunt for a permanent facility? As it stands, the Rams are not believed to have the land secured or an exact spot picked out. But one thing to remember is that they have a lot of players, coaches and employees who will be working in the area. It stands to reason that wherever they set up their temporary training facilities will be at least somewhat close to where they try to build their new facility. That way they wouldn't have to worry about players, coaches and employees finding themselves in more difficult traffic situations or having to move multiple times after arriving in California. It's possible, if not likely, that a permanent day-to-day home won't be finished until 2018.

The Rams have to be out of St. Louis and Rams Park by the end of March. So they'll likely have final decisions for 2016 made soon enough.

 
Bonsignore: Jeff Fisher comes full circle with LA Rams By Vincent Bonsignore, Los Angeles Daily News

http://www.dailynews.com/sports/20160224/bonsignore-jeff-fisher-comes-full-circle-with-la-rams

INDIANAPOLIS— Jeff Fisher could not have known the circle he was beginning as he climbed the steps of the Los Angeles Memorial Coliseum 49 years ago with his father. You don’t think about life goals and objectives when you’re a 9-year-old kid attending your first professional football game.

At the time, it was all Fisher could do just to take it all in as his heroes on the Los Angeles Rams warmed up before their game against the Philadelphia Eagles.

“If you had asked me the names of the Rams starting line up at the time, I probably could have,” Fisher recalled Wednesday at the NFL Scouting Combine.

Turns out that fall afternoon at the Coliseum was the beginning of a journey for the young football star, one that transported him to Taft High School in Woodland Hills to USC to the Chicago Bears to head coaching stops in Houston and Tennessee and St. Louis.

And now, finally, back home.

When the Rams step foot in the Coliseum sometime next season in their first game as the Los Angeles Rams since moving to St. Louis in 1994, the kid who grew up rooting for them with his dad will stand alongside them as their head coach.

And if you don’t think the nostalgia of that hasn’t been hitting the former USC safety like a pair of pass rushing defensive ends ever since the Rams were approved for relocation back to L.A., you probably don’t know Jeff Fisher very well.

“You know, when all this was coming together (Rams president) Kevin (Demoff) called me and asked: ‘Hey, do you want to be the coach of the Los Angeles Rams?” Fisher remembered.

For an L.A. kid who idolized Roman Gabriel and Merlin Olson and Deacon Jones, it nearly took his breath away.

But he gathered himself and replied: “Yes. I. Do.”

And so completed a life circle.

“It’s exciting,” said Fisher.

The strangeness of it all hasn’t quite worn off. When it was Fisher’s turn to talk to the media Wednesday at the combine he was introduced not as the St. Louis Rams coach, but as the Los Angeles Rams coach. Afterward he was asked if that still seemed weird to him.

“Yes, it is,” he conceded.

“You know,” he continued. “It’s exciting times for the franchise. We know that the fanbase is extremely excited based on some things that took place the last few weeks with respect to the commitment to season tickets at the coliseum. So it’s exciting times for us.”

The move to Los Angeles is merely in the beginning stages. In fact, the Rams are still operating out of their St. Louis area offices in Earth City, Missouri, until moving to their temporary practice facility in Oxnard in early April.

“There’s a lot of work ahead, believe me,” Fisher said, “As you can imagine, there are so many things to do.”

Like putting together a roster, preparing for the draft and free agency and getting an offseason program up and running while simultaneously transferring an entire franchise from one city to another.

“You’re moving a franchise. You’re leaving one city and going to another, which is difficult from a fan standpoint, from a fan-base standpoint, but you have to take care of the detail things,” Fisher said. “As you go through that step-by-step process, from my standpoint, my job is to keep in mind the player needs. Thirty-one other teams in the league right now are staying put, and they’re going through an offseason program and there is stability there.

“It’s how quickly can we bring stability, from a player perspective, into this offseason program? Because we’re going to kick the season off like everyone else, and we potentially will have made a couple moves during the offseason.”

Fisher, along with members of the front office, is doing his best to update players and staff members on the relocation process, but with so much still up in the air – namely where the Rams will hold training camp and where their team headquarters will be through the 2016 season – there are still a number of unknowns.

And that creates a waiting game.

“At this point, there is still a lot of uncertainty,” Fisher said. “I can tell you that we’re going to have (the offseason program) at the Cowboys’ (Oxnard) facility,” Fisher said, “We’re currently trying to figure out and work out where we’re going to have training camp, because the Cowboys are going back there, and then, two, where we’re going to set up our facility. We have a meeting scheduled in Los Angeles a week from Friday with all the players, and we’re going to try to give them as much information as we can, from the standpoint of where this is going to take place and where that is going to take place.

“If we’re going to put a temporary facility someplace up north, you don’t want to put yourself in Newport Beach where you have a two-and-a-half-hour commute every day. So you can appreciate the things that we’re going through. The organization, Kevin, is doing a great job with each one of those steps. Hopefully we will have enough information for the players, to let them know.”

It’s something Fisher is actually experienced in. Back in 1997 he was the head coach of the Houston Oilers when they moved to Tennessee.

“I learned the most important thing is top put yourself in the shoes of the players. And I also learned eventually, things settle down. But the players need to understand eventually we have to play games.”

And that means the Rams running back onto the field at the Coliseum next September.

Jeff Fisher will be right there with them.

And so will that 9-year-old kid who climbed the steps of the Coliseum to watch the Rams play nearly 50 years ago.

 
L.A. Coliseum has back-to-the-future homecoming awaiting Rams

BY DON BANKS of SI

http://www.si.com/nfl/2016/03/15/rams-relocation-los-angeles-memorial-coliseum?xid=si_nfl

LOS ANGELES — Like some legendary but aging Hollywood actress who remains regal after all these years, she’s still there, still standing, taking her place as the grand dame of American venues. At the ripe old age of 93, the Los Angeles Memorial Coliseum is making a historic comeback of sorts in 2016, as the venerable stadium prepares to return to the ranks of the NFL as the temporary home of the relocated Los Angeles Rams.

Yes, the Rams are back, exactly 70 years after they moved to L.A. the first time, and there’s something undeniably retro cool about the fact that for three years they’ll be playing in the same building that housed one of the NFL’s most iconic franchises from 1946 to ’79. The Rams played at the Coliseum 34 years and remarkably have already been gone for the past 36—spending 15 years in Anaheim and 21 in St. Louis—but for me it’s the homecoming story within the story that promises to be one of the most intriguing sagas of the NFL’s 2016 season, turning every Rams home game into a Throwback Sunday.

Once upon a time, age and the lack of modern amenities conspired to end the Coliseum’s NFL ties, with the Rams heading south for Anaheim Stadium in time for the 1980 season and the Raiders leaving to return to Oakland 15 years later. But now the Coliseum’s decades-long pro football story has come full circle. Now, ironically enough, the Coliseum’s history with the Rams is its ally and biggest selling point, with Todd Gurley, Aaron Donald and Tavon Austin about to take the same field where the likes of Roman Gabriel, Deacon Jones and Merlin Olsen so famously made their NFL marks.

Naturally all the focus, attention and excitement thus far has been about the sprawling new $2.6 billion stadium complex that will become the Rams’ home in Inglewood starting in 2019, in all its Disney-esque state-of-the-artness. Rams owner Stan Kroenke’s one-of-a-kind football palace is going to be shiny and pristine, and the venue will encompass almost 300 acres once the surrounding multi-use complex is fully developed.

But first, before the Rams make that bold leap forward, there’s this nostalgic back-to-the-future spin move they’re executing in returning to their past, the scene of so much former franchise glory. After a long interlude in St. Louis, the Rams really are going home. In a historic way.

“That’s what separates this place from every place else out there,” says University of Southern California VP/Coliseum COO Dan Stimmler, on one of those rare perfectly clear L.A. mornings last month. “I mean, find a venue that’s had two Summer Olympics, three AFL/NFL teams, the first Super Bowl, the World Series, two traditional collegiate superpowers like USC and UCLA, the baseball all-star game, and on and on. And now the Rams are back. When you scan through our timeline, you’ll just shake your head.”

Rams guard Tom Mack played all 13 seasons of his Hall of Fame career (1966–78) as an L.A. Ram, with the Coliseum as his home stadium for each of them. The Rams during that span endured just one losing season, winning eight division titles and becoming a perennial powerhouse in the NFC West. For Mack, the franchise’s return to Los Angeles is made even sweeter by its short-term return to the majestic expanse of the 93,607-seat Coliseum, where so many of his football memories were made.

“That stadium per se hasn’t changed in 40 or 50 years,” said Mack, 72, who lives in Nevada. “L.A. fans are going to respond to seeing the Rams back in the Coliseum, very much so. People over the years have all longingly said, ‘Boy, I wish the Rams would come back.’ If the Rams can put a good product on the field, and they’ve got a very young team, the people out there will love it. They’re going to move to that spectacular new stadium, but first we’re going to look forward to seeing the Rams in the Coliseum.”

The irony is unmistakable. The Rams forsook the Coliseum for Anaheim Stadium in 1980 because the stadium was considered antiquated and lacked modern fan creature comforts such as luxury boxes and private suites—with their accompanying revenue streams. A different version of the same story was told when the Rams left St. Louis earlier this year, pointing to the Edward Jones Dome as an antiquated and insufficient NFL venue by current standards.

But now the Rams will play back in the Coliseum for three years, with its shortcomings downplayed in favor of its historic and nostalgic value. A major three-year $270 million renovation of the Coliseum has been scheduled by USC, which now holds a 98-year lease on the building, but work won’t begin until 2018, the Rams’ final season of occupancy. So the Coliseum will actually be closer to NFL standards only after the Rams move to Inglewood.

But the short-term blast-from-the-past approach works for the team, says Rams COO Kevin Demoff, because of what lies ahead in 2019. And that reality casts the team’s return to the Coliseum in a whole new light.

“There’s a number of intangibles, from the nostalgia, to the familiar location, that will help people look past what it isn’t,” Demoff says. “They know this is a means to an end. I think the league was always scared a team would come back and someone would have to play in the Coliseum indefinitely, and they wouldn’t know what the future looks like. But we don’t have that problem.

“That’s why this is different. This is you’re going to have a building coming up from the ground and people will be able to track that. This was the home of the Rams for a very long time, so people have a nostalgic connection to that, and they’re just excited to have live football in L.A. People have very visceral memories of watching the Rams there. And when you get to the core of why this is so different, this isn’t the Houston Oilers moving to the Liberty Bowl [in Memphis, for one year in 1997] or the Vikings playing in TCF Bank Stadium [on the University of Minnesota campus] the past two years. For fans in L.A., it’s, ‘Hey, this is where I always watched the Rams.’ ”

It’s where Jeff Fisher, the current coach of the Rams and a Los Angeles area native, first watched them as a nine-year-old, taking in a 1967 Rams-Eagles game with his dad at the Coliseum. For Fisher, 58, who went on to star at defensive back at USC from 1977 to ’80, the Rams’ homecoming is his own homecoming.

“I remember walking through the tunnel and just being overwhelmed by the vastness of the stadium,” Fisher said Monday night by phone. “I was this small person in this big, big arena, and it’s one of those experiences you remember for a lifetime. For me growing up, that was my team. And now to have an opportunity to reach back and connect with those Rams teams, and include them in what is our future, especially the next three years at the Coliseum, it’s really special to me.

“That stadium is 93 years old, and to think back to the Olympics and all the great games that were played there and everything that has taken place in that facility, it’s just classic, totally classic.”

Roll these numbers around in your head for context: When the Coliseum opened in 1923, the NFL was a mere three years old. When the Rams left for Anaheim after the 1979 season, only six current NFL stadiums were even open: Green Bay, San Diego, Oakland, Buffalo, Kansas City and New Orleans. Of those, Green Bay’s Lambeau Field is the oldest, having debuted in a far different incarnation in 1957, some 34 years after the Coliseum debuted.

Visit the Coliseum for even an hour, as I did, and you quickly realize how much the place reeks of history. The Rams, Raiders and first-year AFL Chargers, of course, all played here, as did the Dodgers, who were shoehorned in from 1958 to ’61. Don Shula’s 17–0 Dolphins capped their perfect season here in Super Bowl VII. And there’s so much more, even beyond the 1984 Olympics that remain fresh in memory. John F. Kennedy gave his 1960 Democratic National Convention acceptance speech here. Nelson Mandela addressed thousands from the stage, Pope John Paul conducted a mass, Charles Lindberg barnstormed through and Billy Graham preached to a stadium record crowd of 134,254 in September 1963. Jack Dempsey boxed here, the Globetrotters entertained as only they can, and even Evel Knievel did his daredevil thing here in 1973. And most memorably, in the venue’s signature event, the 1932 Summer Olympics helped put Los Angeles on the map.

On the February day I toured the Coliseum, a little more than a month after the Rams got the go-ahead from the NFL to move back to Los Angeles, the league’s newest/oldest stadium was in fine form, with the abundant sunshine bringing out the beauty of the iconic arched Peristyle at the building’s east end, and the field looking as if it had never been played on. But of course, there’s work to be done before the NFL fully returns this late summer and fall, and I kept trying to ascertain whether this cherished national historic landmark will be fully ready for its latest close-up.

The Coliseum will more than double its football schedule in 2016, adding nine Rams games (two preseason and seven in the regular season; L.A. has agreed to play an international game in each of the three seasons they’re at the Coliseum) to the six or seven that USC annually plays there. While the NFL hasn’t announced its 2016 schedule yet, both the league and USC will be making their best effort to avoid the Rams and Trojans playing home games on back-to-back days, though such a tight turnaround schedule is possible at the Coliseum, officials say. Things will get exponentially more complicated if the Chargers or Raiders are indeed a co-tenant with the Rams in 2017, but for now getting ready for the 2016 Rams is the sole focus of the ongoing work at the stadium.

“We don’t anticipate the game day operations to be all that different than what we do for a USC game,” Stimmler said. “Probably the biggest change is going to be in the behavior and culture of the fan, because our fan has this whole ritual of being on USC’s campus, where they’ve been coming to games for 20 years. NFL fans are a little bit different, they won’t have that cultural ritual here. Will they come five or six hours before and tailgate? Will they be going to restaurants downtown? But really there aren’t but about 10 things we’re working on together with the Rams, to get things up to NFL specifications.”

Among those issues include the installation of metal detectors, because NFL security procedures now demand them, whereas the NCAA does not; figuring out how to have alcohol sales in the bowl seating areas, which aren’t allowed during college games; how to best create gameday corporate hospitality centers without the existence of suites; the installation of new higher-tech lighting towers in time for the NFL’s preseason; and a complete down-in-the-weeds review of how the stadium will handle everything from the different camera positions that the league’s TV partners require to the capability of the systems that operate such essentials such as coaches’ communication, the wiring for instant replay and the strength of the Wifi signal. No change to the Coliseum playing surface is planned, unless a second NFL team should become a tenant in 2017, which would force a temporary move to an artificial field.

“A lot of it is the very behind-the-scenes stuff of how NFL games get played,” Demoff said. “How do you get tablets and things like that functioning? There’s figuring out a security perimeter. Making sure the coach-to-quarterback communications will work. The visitor’s locker room needs to be improved. Will we use SC’s locker room or build or own? This is a very old building, and there are things it doesn’t have. We’ll try to do things that work for both us and SC, but will we do some things temporarily for us? That’s what we’re deciding now.”

The visitor’s locker room offers a classic bit of Coliseum lore. It was last renovated in 1994 after the Northridge earthquake did damage to the stadium’s infrastructure, and the Raiders were then the NFL tenant. Raiders owner Al Davis, never shy when it came to a little skullduggery designed to get in an opponent’s head, personally handled the design of the visitor’s locker room, with predictable results.

The locker room is cramped and confusing, configured with a series of rows of lockers, much like a library layout, with no open spaces for coaches or players to gather and talk face to face. An “Al Davis special,” in other words.

“As the story goes, they’re laying it out and modernizing and renovating the locker room, and they kept saying to Al, ‘This is kind of small, and a little cramped,’ ” Coliseum general manager Joe Furin said. “And Al said, ‘That’s the way I want it!’ You can’t even have positional meetings in there. A coach can’t stand anywhere and talk to all of his players. They have to spread out and into the hallways and things like that, so we’re going to have to come up with some creative solutions for that. We might have to blow out a wall and create more cubes.”

‘Atmosphere will trump amenities’

After the ebb and flow of this city’s long 21-year hiatus from the NFL, it still feels a little surreal to even realize the Rams are back in Los Angeles. You won’t see a bunch of signage that screams “The Rams have returned!” at the stately old Coliseum, and they won’t be bathing the place in a version of Rams blue and gold on game days. This is still primarily the home of the USC Trojans, and you’ll have to wait for Inglewood for that kind of display, Rams fans. So far, all that has really announced the team’s presence has been the Coliseum freeway sign along the 110, which displayed a “Welcome Home Rams” message for a while after the team moved.

But the anticipation for the Rams being back in the old neighborhood is building, and the Rams have those well-publicized 56,000 deposits of $100 for the right to buy as many as eight season tickets to prove it. If everyone takes them up on that offer to the max, the Coliseum will have a seating problem on its hands that makes Jerry Jones’s Super Bowl fiasco in Dallas look minor-league by comparison. The Rams had been targeting a “capacity” crowd in the mid-to-high 60,000s, but that now might wind up in the low 70s due to demand. And while many of the seats in the east bowl feature what are considered to be bad sight lines, given how far they are from the field, the Rams could for big games put all 93,000 seats on sale, a la Jones in his massive AT&T Stadium. (USC’s renovation plans will drop the seating capacity to about 77,000-plus, partially impacting only the Rams’ third and final season there).

“The sheer capacity given the ticket demand is actually a really good thing,” Demoff said. “To have a building that can credibly host 70,000-80,000 is a big deal for us. There are a lot of seats that just aren’t good seats, but like for the first game back, could you use them? Could you pack them in and do that? Yes.”

Here’s an educated guess: The Rams returning to the NFL and the Coliseum with a nationally televised game against Dallas in their preseason opener, given the Cowboys hold training camp just up the road in Oxnard and still have a tremendous following in Southern California. Can you say “the makings of an overflow crowd”?

“That would make for a pretty compelling game,” said Stimmler, smiling all the while. “I think you could have a sold out game for the first preseason game.”

Will the novelty of the Rams’ triumphant return to the Coliseum wear off quickly if they don’t give the L.A. market a winning product? After all, the Rams haven’t made the playoffs since 2004 and haven’t had a winning season since 2003. When Tom Mack played in the Coliseum, those star-powered Rams often drew at or near capacity crowds and actually compiled the NFL’s best regular-season record during his 13 years in L.A.

“It was a nice place to play,” Mack recalled. “I remember when I first went out there, in 1966, the Rams were a last-place team and had had seven losing seasons in a row. Early on in my rookie year, the place was half full. But by the end of the year, we ended up with a winning record, and then the next year we went 11-2-1 and we were getting 90,000 people coming to the game. It was very exciting and very emotional.”

Agent Leigh Steinberg, 66, is a longtime SoCal resident and in the mid-90s was the chairman of the ill-fated “Save our Rams” committee, which did not quite get the job done. While against franchise relocation in general, he’s convinced Los Angeles will quickly re-embrace the Rams and their historic temporary home.

“I am thrilled the Rams are back, and it’s why I fell in love with football back in the ’50s, going to the Coliseum,” Steinberg said last month from his office in Newport Beach. “What the Coliseum won’t have is luxury boxes or signage in any viable way, but what it does have is a ton of atmosphere and reasonable sight-lines. And for three years at least, atmosphere will trump amenities in today’s NFL.

“Nothing is more popular than a home team, but what they are going to need are stars. This is a star city. They could probably use a big, good-looking quarterback [Steinberg laughs at this point because he represents six-foot-seven Memphis quarterback Paxton Lynch in this year’s draft]. But I think they’re going to be a big hit, I really do. The Rams have enough of a solid foundation of people who rooted for them back when and have sustained until now. You have 18 million people living around here. You could turn up 70,000 people for 10 concert dates to watch fleas skip along.”

Interestingly the 2016 season will be the Rams’ 50th season in the Los Angeles market, a golden anniversary, giving the franchise even a little more to celebrate after their 49-season stay from 1946 to ’94. But keeping with the turn-back-the-clock theme, many L.A. fans seem hopeful that the team will return to its brighter retro shade of blue and gold in the uniforms from its L.A. era, or even the blue and white combination of the ’60s and early ’70s, rather than the St. Louis-style blue and gold.

Mack is among them, believing that the franchise has cast itself in a whole new light with the relocation to Los Angeles, so why not celebrate the link to the past that the Rams are now conjuring up with their return to the Coliseum?

“There’s an awful lot of people that remember the Rams there, and I think it’d be extremely smart if the Rams showed up in their old blue and gold instead of the dark blue and copper gold,” Mack said. “Did you ever hear the history of why we were wearing blue and white at one point? The Rams were a blue and gold team when they came from Cleveland in 1946, and they stayed blue and gold until 1958.

“But they finally went to blue and white because most of the people had black and white TVs back then, and blue and gold didn’t look good on black and white TV. So they went to the blue and white, and when Carroll Rosenbloom bought the team and took over in ’72, they went back to the blue and gold because by then everybody had color TVs. So all of a sudden, blue and gold was back in style.”

Just like the Rams, now that they have returned to the storied Los Angeles Coliseum. No matter what happens in the final nine-plus months of 2016, it’s the slam-dunk winner for comeback of the year in the NFL.
 

 
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Rams file proposal to build athletic facilities at California Lutheran University

By Rhiannon Potkey of the Ventura County Star

http://www.vcstar.com/news/local/conejo-valley/los-angeles-rams-file-proposal-to-build-athletic-facilities-at-california-lutheran-university-2e94f5-372981341.html

In a potentially positive sign for California Lutheran University's hopes of becoming the temporary training site for the Los Angeles Rams, the organization submitted a proposal to build athletic facilities on the campus.

The Rams submitted the paperwork to the city of Thousand Oaks with CLU's permission. A Notice of Application sign has been posted on campus land just above the North Field.

The request states the application was "to allow the construction of 50,000 square feet of temporary modular buildings for use in conjunction with an athletic facility utilizing fields and parking previously approved for California Lutheran University."

According to the city of Thousand Oaks, Wilson Meany is the applicant for the modular buildings. Wilson Meany, a development firm with offices in San Francisco and Los Angeles, is leading the construction of the NFL stadium in Inglewood.

"There are no papers signed and nothing agreed to, but obviously they feel good enough to have submitted a proposal to the city of Thousand Oaks," CLU President Chris Kimball said. "Even though there is no formal agreement with the Rams yet, I think they must feel pretty good about getting a deal done with us to have gone ahead and filed that. But they could be doing that with other cities as well for all I know."

CLU has been in discussions with the Rams about serving as the home for their year-round training activities since the organization began relocation efforts from St. Louis to Los Angeles in January.

The stadium in Inglewood is not scheduled for completion until the 2019 season. The Rams are planning to play the next three seasons at the L.A. Coliseum.

The Rams have finalized a plan to hold their minicamp and offseason team activities at the River Ridge Fields in Oxnard beginning in early April.

CLU and the Rams have been in discussions about the Rams using CLU as a temporary training location for two to three years while the organization seeks a permanent in-season facility.

Having the building proposal submitted would enable the Rams to begin construction quicker if the sides reach a deal in the near future.

The land the Rams want to use is located above the university's North Campus practice field and nestled below the mountains.

"There is a lot of open space there. In our master plan it's planned for fields later on, so they would basically be developing a couple of those fields and using them for a little while and they would give them to us," Kimball said. "There is no leasing agreement at this point. We are working toward one, but there is no risk in submitting the proposal."

 

 
Relocation no longer a factor for Rams at owners meetings
By Nick Wagoner

http://espn.go.com/blog/st-louis-rams/post/_/id/27799/relocation-no-longer-a-factor-for-rams-at-owners-meetings

BOCA RATON, Fla. -- And now, it's time for something different.

For the better part of the past couple of years, NFL owners meetings have covered a variety of topics but none has been more of a hot-button issue than relocation to Los Angeles. There have been long discussions nestled into the itinerary on things like rule changes. There have even been special meetings called specifically to talk about Los Angeles.

At this week's owners meetings here in Florida, Los Angeles will likely come up again, but after the league decided to send the Rams back to the City of Angels in January, it's no longer of primary concern. It's certainly a welcome respite from the contentious and tedious process required to gain the league's approval to move.

Here's a look at what to expect from this week's owners meetings from a Rams perspective:

-- As mentioned above, the Rams are moving to Los Angeles so there are no more battles to be fought on that front. There is, however, some more business that has to be taken care of. While the San Diego Chargers have until next year to decide on whether to stay or join the Rams in Inglewood, it's safe to expect that both Chargers owner Dean Spanos and Oakland Raiders owner Mark Davis will be asked about relocation this week. The Rams' position remains the same as they wait to see if another team will join them. It's important from a business standpoint because the Rams can't start selling the Inglewood stadium until they know if they're sharing it per the agreement made with the league. Relocation to other cities also figures to be a topic for Davis and Spanos as San Antonio, Las Vegas and even St. Louis have been brought up in connection to both teams.

-- Rams coach Jeff Fisher announced at last month's NFL scouting combine that he has taken a hiatus from the competition committee so he can focus on the team's move. That means Fisher will have a far more relaxed week in Florida than he did at past owners meetings. Just like at the combine, the lack of those additional meetings means Fisher can kick back a little bit and continue to invest his attention on his football team. Of course, Fisher will keep an eye on proposed rule changes as they relate to his team, but he'll no longer be front and center in such discussions.

-- Fisher is scheduled to speak to the media at the NFC coaches breakfast on Wednesday morning. It will be the first time he's talked since the new league year began, so we should be able to get his thoughts on the team's moves so far, the players they lost and what's still to come in terms of the roster. Also, the Rams plan to be out of St. Louis by the end of next week so we should get an update on how things are going with the move. One more thing: We'll see if there's been any progress on a contract extension for Fisher.

-- Rams owner Stan Kroenke has been more open and willing to speak since he was awarded the right to move to Los Angeles. Does that mean he'll be speaking in Boca? It could. If nothing else, it could be a good chance to hear from him about the state of his football team moving forward now that the relocation process is complete.

-- Although the Rams haven't added but two outside free agents, I'll also try to seek scouting reports on cornerback Coty Sensabaugh and defensive end Quinton Coples from their former coaches. And I'm sure there will be some other news and notes that pop up along the way.
 

 
Rams plan to keep current uniforms until 2019

By Gary Klein

http://www.latimes.com/sports/nfl/la-sp-rams-demoff-20160322-story.html

Deals to secure office space for the Rams in Agoura Hills, a training-camp facility at UC Irvine and a temporary practice site at Cal Lutheran for the next three seasons are nearing completion.

The club, as expected, also is close to finalizing details of playing at the Coliseum until its Inglewood stadium is ready to open in 2019.

New locations, however, won't initially inspire a new on-field look for the reborn Los Angeles Rams after more than two decades in St. Louis.

Kevin Demoff, the Rams' executive vice president of football operations, said Monday that the team does not plan to change uniforms until the 2019 season.

"I know there are fans that want to see us go back to our old L.A colors," Demoff told The Times. "It's not as simple as that."

The Rams had blue and white uniforms in the mid-1960s and then changed to blue, yellow and white in the '70s. The St. Louis Rams colors were blue, gold and white.

The NFL requires teams to submit permission to overhaul uniforms between January and March of a given year for implementation two years after that, Demoff said.

The Rams' uniform issue will be officially discussed for the first time Tuesday at the NFL owners' meetings. But Demoff said the team would not apply for a change until 2017, putting it on track for implementation in 2019.

"Our focus has always been on introducing new uniforms the year we open a new stadium," he said. "That's the opportune time to shape your brand."

The Rams can wear throwback uniforms for two home games and so-called "color-rush" uniforms for Thursday night games. Demoff said the process for changing throwback uniforms requires only one year, so there is a possibility the Rams could explore that.


"I don't particularly love our current uniforms — I know there are a lot of fans who feel that way," he said. "But the thing that makes the most sense is to keep them in place for now…

"The good news is our fans don't lack passion or input on the uniforms, so when we go to ask for it over the next year, I expect that same passion to come through."

Next month, the Rams will begin conducting off-season workouts in Oxnard at a training-camp site used by the Dallas Cowboys.

Demoff said the office space lease in Agoura Hills, UC Irvine training camp situation and temporary practice facility at Cal Lutheran would "hopefully" be completed "by the end of March and certainly by mid-April."

The Rams intend to construct a modular complex at Cal Lutheran.

Coach Jeff Fisher, who oversaw the Houston Oilers' move to Tennessee in the 1990s, has experience dealing with temporary quarters.

"Nowadays the module structures are better, if you will," Fisher said Monday in a television interview with ESPN. "These temporary facilities can be quite impressive."

The NFL and USC agreed to a term sheet about the Coliseum before the Rams' move was approved by NFL owners in January. The Rams and USC have "both kind of tweaked" the term sheet, but "there have been no material changes to it," Demoff said.

"We're very close to finalizing it," he said, adding, "We're essentially 98% of the way there."

The Rams have said they took more than 56,000 deposits for season tickets at the Coliseum, with depositors entitled to request a maximum of eight seats. Demoff said the Rams hoped to begin processing requests — prioritized in the order they were received — the first week in April.

 
Rams prepare for LA reality - moving, traffic, facilities questions loom

By Vincent Bonsignore, Los Angeles Daily News

http://www.dailynews.com/sports/20160323/bonsignore-rams-prepare-for-la-reality-moving-traffic-facilities-questions-loom

BOCA RATON >> The oddity and complexity of the Rams situation hits head coach Jeff Fisher at various times.

Like the other day when he was giving some prospective players a tour of the Rams St. Louis area team facility, only to walk past a bunch of rooms that were either completely baron or lined up with boxes waiting to get hosted onto a moving truck and transported to Southern California.

“You walk down the halls and there’s nothing left on the walls and boxes are packed and things are stacked in offices, coaches boards are down and there’s no video to watch,” Fisher said Wednesday at the NFL’s annual league meetings in Boca Raton, Florida. “So if they had any question as to whether we are moving or not, those were answered.”

Which invariably created some awkward exchanges.

“This used to be the locker room,” Fisher caught himself telling them, as if it even mattered.

Or when he spotted a few current Rams players working out in at the now nearly empty facility.

“And there are laundry bags, those mesh bags, just laying on the floor in the locker room,” Fisher recalled. “Only way they knew it was theirs is because it had their number and shoes next to it. There wasn’t even a table left to put it on.”

These are the constant little reminders Fisher and the Rams deal with every day as they try to conduct normal business in a decidedly abnormal work environment.

And how their soon-to-be former life in St. Louis keeps intersecting with their future existence in Los Angeles.

Like trying to manage the frenzy of free agency when the general manager is in Los Angeles and most of the coaching staff is in St. Louis.

“So instead of just walking down the hall and talking to someone in their office, you have to communicate more like our teenagers probably communicate,” said Rams general manager Les Snead said. “Snap chat, things like that.”

How much this will play into the Rams first year in L.A., which officially begins next week when they set up shop in Oxnard for their offseason program, remains to be seen.

For now, they are determined not to use relocation as a crutch. From putting together the roster, to draft scouting and analysis right up to the opening kickoff, the move to L.A. will create obstacles but not pitfalls.

“You’re well aware there’s going to be bumps in the road, spilled milk,” Snead said. “It’s not going to be easy or the same.”

But, well, deal with it.

Or, as Snead pointed out: “They aren’t going to call the games off.”

Nevertheless, the vitally important and structured routine every pro franchise seeks will be greatly compromised over the next 12 months.

It won’t be same stuff, different day for the Rams in 2016.

It’ll be: Buy in Irvine, rent in Thousand Oaks? Or the other way around?

Or: How do I get to the airport again?

And as much as the Rams have eased their players into the new reality of life as the Los Angeles Rams, at some point it’ll be time to play football.

At which the door on excuses will be slammed shut.

“Our approach is that the rest of the league doesn’t care what we’re doing. There’s 31 other teams getting ready for the offseason program and training camp and the regular season,” Fisher said. “We’ve got to do the same thing. The sooner we get set up and ready to go, the better off we’ll be. I’m not looking at this as a distraction or an excuse.”

All true, and all valid.

But the constant state of flux is impossible to ignore, and will remain so for the foreseeable future.

The Rams will be on the run through most of the offseason, beginning next week in Oxnard, were they will spend the next nine weeks conducting their conditioning program, organized team activity sessions and day-to-day operation. Then they’ll move to UC Irvine for training camp beginning in late July. Once that wraps up, it’s up to Thousand Oaks, where the Rams are closing in on a deal with Cal Lutheran University to develop open land for a temporary practice facility and headquarters.

Seems simple enough, except if you are a newcomer to Southern California trying to figure out where to live in proximity to where you work. For a wealthy young professional athlete, the lure of Manhattan Beach or West L.A. is hard to ignore. But what good is that if you have to be in Thousand Oaks by 8 am. Every morning?

Having grown up in Los Angeles, Fisher is a particularly helpful resource, He understands a 35-mile commute in L.A. is an entirely different animal that a 30-mile commute in St. Louis.

“We’re constantly talking to them about, not necessarily the lifestyle change but about where you’re going to relocate,” Fisher said. “As we’ve told them, there’s traffic patterns and we’ve explained to them the distance, the travel distance from a lot of different areas.”

Or in the Rams case, three different areas counting training camp.

“They have a general idea where we’re going to set up our temporary. Now the temporary is one thing, and it’s important because it’s probably three years. So for the next three years, in September, we’re basically working out of the same facility. So you’re going to want to live somewhere in the vicinity of that temporary facility for three years. And our hope is that the permanent is also built in the same area so we don’t have to move twice. So with respect to the players, yeah, we spend a lot of time with them.

“You can’t live in Orange County and train in Thousand Oaks. OK? you just can’t. Not with the hours we put in. We have to be on time. We have meeting start times that fluctuate during the regular season. Meeting end times that fluctuate so they need to be on time. We also had some former players come in and talk about it. Guys that were familiar with LA. So they have been given direction and they appreciate it.”

For the Rams, it’s about trying to make the abnormal normal.

The success of which might shape the 2016 season.

 
Kevin Demoff, the Rams' executive vice president of football operations, said Monday that the team does not plan to change uniforms until the 2019 season.

"I know there are fans that want to see us go back to our old L.A colors," Demoff told The Times. "It's not as simple as that."

The Rams had blue and white uniforms in the mid-1960s and then changed to blue, yellow and white in the '70s. The St. Louis Rams colors were blue, gold and white.

The NFL requires teams to submit permission to overhaul uniforms between January and March of a given year for implementation two years after that, Demoff said.

The Rams' uniform issue will be officially discussed for the first time Tuesday at the NFL owners' meetings. But Demoff said the team would not apply for a change until 2017, putting it on track for implementation in 2019.


Oh give me a break.

 

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