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IHOP changing their name (1 Viewer)

I don't get it.  Why would they change their name?  Ate at one in Florida about 10 years ago.  I remember it being tasty. 

 
In related news McDonald's has announced the Big Mac will no longer be a burger but instead a large bowl of mac and cheese.

 
Definitely a marketing effort worth millions in free publicity.

They’ll change it and than a few week/months later release a statement like ‘We’re heard from you and couldn’t agree more - while we’ll still keep burgers on our menu we’re changing back to IHOP just like it should have been all along’.

 
shadyridr said:
Article I read said only one restaurant in the entire chain is changing their signage. It was a dumb gimmick
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Disagree. It cost them near nothing and people talked about them for the first time in years. Whether that leads to any gains remains to be seen, but it got the ball rolling. 

 
Well, it got me to check if there's even still an IHOP in town which I probably wouldn't have done otherwise.  But the chance of me ever going there is status quo at 0%.

BTW the answer is yes at Fisherman's Wharf (it figures).

 
The “b” is for burgers but they aren’t changing the signs. Just seems to be a social media campaign to get the message out.

 
Witz said:
Definitely a marketing effort worth millions in free publicity.

They’ll change it and than a few week/months later release a statement like ‘We’re heard from you and couldn’t agree more - while we’ll still keep burgers on our menu we’re changing back to IHOP just like it should have been all along’.
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Some large soft drink company should try doing this sometime.

 
Burnie Burns‏ @burnie 1h1 hour ago

The IHOB re-branding is great. It perfectly plays into the modern outrage trend of “how dare they change something I haven’t supported in any way for years.”

 
The burger looks pretty gross too.  Denny’s burger level of gross.  It seems odd to rename a place after the worst thing that it offers and in a space crowded with competitors.  It’s like Joe renaming the site “Politicsforumguys.com.”

 
So their marketing worked on me. Sorta.  Between this, and 3 unrelated conversations since last night that mentioned pancakes, I ended up with a major craving for pancakes. 

So I went to Pecan Creek Grille and got pancakes for lunch.  :thumbup:     

 
Apparently they are chaning the name for a limited time.  To highlight their burger selections.

Appears to be working.

 
I used to eat at IHOP every Sunday during football season.  It was kind of a tradition for me.  They had some combo called The Ultimate Breakfast or something like that.  2 pancakes (which I'd upgrade to their chocolate chip pancakes), eggs (scrambled), hash browns, and a mix of sausage/bacon/ham.  I would go all sausage  :oldunsure:

I would go at 8 or 9am before the games kicked off and would lounge around on my couch with a full belly all day.  No need for lunch, sir.

Now, I love me a burger and wouldn't ever turn one down.  Willing to give them a shot.  Why not.  

 
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Nathan R. Jessep said:
@Wendys 2 hours ago

Replying to @soIoucity @IHOb

Not really afraid of the burgers from a place that decided pancakes were too hard.
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Burger King responded by changing the words on its logo image to "Pancake King" on Twitter and Facebook, and uploading a photo of syrupy pancakes as its header image. 

 
Getzlaf15 said:
Burger King responded by changing the words on its logo image to "Pancake King" on Twitter and Facebook, and uploading a photo of syrupy pancakes as its header image. 
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My wife told me about some of the twitter responses from other burger businesses. I really don't get it. When did major corporations decide to start acting like middle school kids via online presence? Seems pretty unprofessional and unbecoming. Not to mention, they are just giving free advertising to the competitor they are trying to "slam."

 
DallasDMac said:
My wife told me about some of the twitter responses from other burger businesses. I really don't get it. When did major corporations decide to start acting like middle school kids via online presence? Seems pretty unprofessional and unbecoming. Not to mention, they are just giving free advertising to the competitor they are trying to "slam."
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Because that's who they are talking to. 

But on the flip side, SM allows these large corporations to show a little personality now and then. Its refreshing to see. It is a great way to stay in the moment without the whole process of running traditional advertising or marketing to strike while the iron is hot. And its completely temporary. No one will remember the Wendy's tweet in 3 months, they will move on to some other ideas. 

 
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glvsav37 said:
Because that's who they are talking to. 

But on the flip side, SM allows these large corporations to show a little personality now and then. Its refreshing to see. It is a great way to stay in the moment without the whole process of running traditional advertising or marketing to strike while the iron is hot. And its completely temporary. No one will remember the Wendy's tweet in 3 months, they will move on to some other ideas. 
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Exactly. All in good fun. Even Netflix got in on this one:

Netflix US ‏Verified account @netflix 21 hours ago

brb changing my name to Netflib
Click to expand...

 
glvsav37 said:
DallasDMac said:
My wife told me about some of the twitter responses from other burger businesses. I really don't get it. When did major corporations decide to start acting like middle school kids via online presence? Seems pretty unprofessional and unbecoming. Not to mention, they are just giving free advertising to the competitor they are trying to "slam."
Click to expand...
Because that's who they are talking to. 

But on the flip side, SM allows these large corporations to show a little personality now and then. Its refreshing to see. It is a great way to stay in the moment without the whole process of running traditional advertising or marketing to strike while the iron is hot. And its completely temporary. No one will remember the Wendy's tweet in 3 months, they will move on to some other ideas. 
Click to expand...
FWIW... the Wendy's twitter account is a great follow.  They tweet some good/funny stuff.

 
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