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Interview with a PR & Marketing Co (1 Viewer)
- Thread starter Mr.Pack
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Koya
Footballguy
I'll (try to) remember tomorrow to give some tips.
Most important - what industry / company? That could dictate the approach (more/all digital and social media, trade channels, social networking and community building).
I'd have her, at the least, check out their current promotional and PR channels and efforts and somehow weave that into a conversation by complementing the company in a way not to sound like a kiss ### while showing she could bring a new perspective.
Ok, that's prob enough wasted career advice, but knowing the industry and Company history would be a big help.
ETA: Like fear of wasted stupidity has stopped us before.
She can ask about their strategies about social media and social networking campaigns. If they have or are looking to integrate across social media platforms like Facebook, Twitter, Yelp, whatever with other PR channels (events, networking, sponsorships, press relations).
Does she have experience in any way, a degree in the field, or something that would demonstrate the ability to think in a way as to successfully get #### done (the most important thing, btw)
Most important - what industry / company? That could dictate the approach (more/all digital and social media, trade channels, social networking and community building).
I'd have her, at the least, check out their current promotional and PR channels and efforts and somehow weave that into a conversation by complementing the company in a way not to sound like a kiss ### while showing she could bring a new perspective.
Ok, that's prob enough wasted career advice, but knowing the industry and Company history would be a big help.
ETA: Like fear of wasted stupidity has stopped us before.
She can ask about their strategies about social media and social networking campaigns. If they have or are looking to integrate across social media platforms like Facebook, Twitter, Yelp, whatever with other PR channels (events, networking, sponsorships, press relations).
Does she have experience in any way, a degree in the field, or something that would demonstrate the ability to think in a way as to successfully get #### done (the most important thing, btw)
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Binky The Doormat
Footballguy
First of all, how are you?
Judge Smails
Footballguy
Very important to do a lot of research. Search the web. See how they do press releases. Comb the company website and understand their marketing approach. Are they active with social media, etc. Ask questions that play off of the knowledge you already have of the company based on the homework you've done. That's how you stand out.
A few others:
How would you describe the company culture?
What are the traits of people who are successful here? What about those that fail?
What have you enjoyed most about working here?
What would be the top priorities for the person in this role in the next 90 days?
What are some of the challenges the person in this role will face?
A few others:
How would you describe the company culture?
What are the traits of people who are successful here? What about those that fail?
What have you enjoyed most about working here?
What would be the top priorities for the person in this role in the next 90 days?
What are some of the challenges the person in this role will face?
James Daulton
Footballguy
How does the company feel about email resignations.
Dinsy Ejotuz
Footballguy
Prepping for interviews today is pretty easy since almost every company has a website that covers literally everything they do, plus a Twitter acount and a FB page. Just tell her to read everything she can find, and the questions should present themselves. Doing a Google News search can be good too since you get coverage of the company from an outsider's perspective.
Mr.Pack
Footballguy
Thanks guys.
Turned out to be a scam more or less. She's pretty bummed.
The website looked decent fortuneconceptsinc.com
She doesn't have a lot of experience but wants to get her foot in the door and work her way into showing them what she can do.
So many scams like this out there. Seems like a lot in Nashville.
Turned out to be a scam more or less. She's pretty bummed.
The website looked decent fortuneconceptsinc.com
She doesn't have a lot of experience but wants to get her foot in the door and work her way into showing them what she can do.
So many scams like this out there. Seems like a lot in Nashville.
IvanKaramazov
Footballguy
Koya
Footballguy
Entry level young professional I presume? First is a bang up resume. Is then research and contact local firms and let them know you are starting in the field and while looking for a job that is not her primary reason to call. Perhaps she can speak with someone to learn a bit more about the field, or ask if they have any public events (sometimes there are free seminars too, check their websites).
Join Facebook groups and moe importantly linked in. See if there's a PR/ad association with a Jr. Membership to network theoufh
Bucky86
Footballguy
Should've noticed something was
when their website didn't mention a single company they have worked with, or anything they've marketed.
Mr.Pack
Footballguy
Great advice, thanks.
This is a good call, thanks for the advice.Should've noticed something was
Steve Tasker
Footballguy
What's her educational background? Degree, work experience, etc. Is she a recent college grad (ie she might have connections through a career center, etc.)?
My wife is in marketing and her sister is in PR. It's not a very easy field to get into, from what I can tell.
ChiefD
Footballguy
What does she want to do exactly?
I work for a marketing company here in KC, and we'll hire recent college grads as content writers and train them as inbound marketing people. So they are writing blog posts, social media, email marketing, etc for the companies we represent. So they are managing company's social presence right out of the gate. They can then move into a lot of different places: Social Media managers, Marketing Coordinators, Marketing Consultants, etc.
We use Linked In, Glassdoor.com, and the local college job boards to recruit. There are probably a few more places - I don't hire here.
If she wants to move to KC we are getting ready to hire again for another content creator. And a marketing coordinator soon.
sbonomo
Footballguy
Sign up for glass door. I post there twice per year with honest salary info, benefit info, etc. I find it pretty spot on for job codes that I manage and jobs that I have held in the past.
Al Czervik
Not wearing pants
Is she looking to stay close to home (Milwaukee I assume?) or is she willing to relocate?
Mr.Pack
Footballguy
BA in Commercial Music. She's been working in a studio in Nashville and has come to the realization this business is just not stable enough for her, and with her coming off my insurance in 2 years, she's getting a start on a career with benefits. She realizes she may have to take a few classes, but right now she's just looking for a way in the door. She's been editing podcasts and basically writing the guys blog for him too.Steve Tasker said:
Good idea. I'l pass it onKoya said:
She's not exactly sure. She's great with people has an outgoing personality. She is looking for an internship if possible too.ChiefD said:
I'll pass that on, thankssbonomo said:
She lives in Nashville now, but I think she might relocate, depending on the circumstances.Al Czervik said:
Mors Venit
Footballguy
Mors Venit
Footballguy
Is this a viable option?Mr.Pack said:
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fantasycurse42
Footballguy Jr.
Yes, I'm very in tuned on how to get a job at a marketing company. Pretty easy at an ad agency.
How old/location/degree/any experience at all?
How old/location/degree/any experience at all?
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Koya
Footballguy
Since we are all communication experts here in the FFA (OBviously), it's time we get our #### together and start our own damn firm.
(I've actually been toying with the idea of hanging a shingle myself for downtown revitalization strategy consulting with a focus on community engagement and public affairs, just no way to bridge the gap of my salary today vs. nothing tomorrow until I get going)
FC42 - You at a large firm, do your own thing?
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Steve Tasker
Footballguy
He posted about that she has a BA in commercial music and has been working at a studio (recording studio?) in Nashville, editing podcasts and writing the owner's blog.
Mr.Pack
Footballguy
24/Nashville/BA in Commercial Music/Very little. Did some marketing for my ink store, and is doing Social Media stuff for the studio she's working at now.
Mr.Pack
Footballguy
Grace Under Pressure
Footballguy
Selfishly I'd love to read some tips on this, for someone like the OP's situation (BA Marketing degree, some experience, perhaps a MBA).
fantasycurse42
Footballguy Jr.
If you're entry level looking to get Into marketing/advertising it isn't difficult, there is a lot more money to be made on the publisher side though, but those jobs are harder to get and the agency experience will lead you there.
You can usually find some type of assistant planner / associate role fairly easily. They're low pay/lots of work, but you can advance quick and jump to the publisher side within 3-5 years depending on skills connections.
Look up these 4 companies, they're the biggest holding companies WPP, Interpublic, Publicis, and Omnicom. They've each got dozens of agencies under their umbrella. Find one in your local big city - Off the top of my head, agencies I know are located in NYC, Boston, Philly, Richmond, Atlanta, Charlotte, Raleigh, Atlanta, Miami, Chicago, Detroit, Minneapolis, Dallas, SF, LA, and Seattle. I'm sure there are others, but finding work in these locations should be easier.
You can usually find some type of assistant planner / associate role fairly easily. They're low pay/lots of work, but you can advance quick and jump to the publisher side within 3-5 years depending on skills connections.
Look up these 4 companies, they're the biggest holding companies WPP, Interpublic, Publicis, and Omnicom. They've each got dozens of agencies under their umbrella. Find one in your local big city - Off the top of my head, agencies I know are located in NYC, Boston, Philly, Richmond, Atlanta, Charlotte, Raleigh, Atlanta, Miami, Chicago, Detroit, Minneapolis, Dallas, SF, LA, and Seattle. I'm sure there are others, but finding work in these locations should be easier.
Mr.Pack
Footballguy
Thanks!
I'll pass that on to her.
She knows she it's Entry Level and is willing to do the grunt work to make it and move into a nice career.
bentley
Footballguy
This is actually something I know a fair bit about. Totally agree that internship is by far the best way to get into the biz. And that student networking through PRSA or AMA can pay off.
As far as working in the actual field goes, I've found that being able to carry on a coherent conversation with a really high BAC is the most important skill.
As far as working in the actual field goes, I've found that being able to carry on a coherent conversation with a really high BAC is the most important skill.
Mr.Pack
Footballguy
Can you expound on this. She would love an internship
As far as carrying on a conversation with a high BAC, she is pretty good at that. Not surprising tho as the apple doesn't fall far from the tree.
Judge Smails
Footballguy
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