I don't see how anyone makes much cash at the farmers market. Especially on cheap vegetables.
Few do. Well, from what I saw anyway. My wife loved setting up at farmers markets, socializing all day, and being part of that community. As bookkeeper I just shook my head once a month. She was making minimum wage if you count "all" the hours, "tax free" cash in pocket if you know what I mean. She was a nurse who worked nights and did two or three markets a week for about three years. Eventually she burned out. I had a day job but spent many nights loading her up for the next day's market. The books suggest I did this for free.
This is a good read if you're wondering about what's involved in selling a variety of crops on a small scale.
We participated in a CSA with three other farms, but it was fraught with issues between us and satisfying subscribers. A single grower has a better shot at making a CSA work, in my experience. Selling direct to restaurants was the most fun, the most satisfying and the most profitable, but it takes legwork, time, and you need access to a lot of restaurants. My niche was Asian greens. Free meals were a nice bonus.
Wife's uncle retired and lives on Lake Tahoe. Bought up some land near Carson City and has a small'ish lavender farm. Sells most of it extracted into essential oils. He seems to love it. I am jealous
I'll be in Tahoe for most of August. I know the Carson Valley like the back of my hand. I've posted before about it being a great retirement area, and I will again be looking at land. The ag land west of Gardnerville is dreamy. But the more important reason for quoting moops here is the single crop growing idea. That makes the life easy and wholesaling was the best option for me. By 2001 16 acres of Avos were in full production, trouble free, easy peezy and netting 6 figures. I'd call the packing company anytime between late August and early October. They show up with trucks, bins, a team of pickers, strip the grove, weigh and grade the crop - cut me a check a month later. I'm sure lavender farming works the same way. I used Henry Avocado. You may have seen their sticker on your avos.
After my divorce in 02, I did what had obviously been making the most sense for years. Converted the greenhouses to a single crop - tomatoes. Two varieties for awhile because I had a huge crush on one. I used the massive wholesale produce market in downtown LA at first. Fun scene. Opens at 2am closes at 8am. Eventually just one beefsteak contracted to one buyer who came and got them. Perfect. For three years they netted more monthly (7 months a year) than the avos did annually and I sold. Had I done that from the start I would have retired early on the beach not here in this god forsaken desert.
Thanks for this.
I need to do better at comparing prices. It seems to me the vegetables are expensive. Last week, the big Beefsteak tomatoes were selling for $5 each and there was a line. That seems not cheap but maybe it's not.
Yeah. The sellers at the one near me are definitely making money. Prices have gone way up
I mean I hope they are making money, it's not a charity after all
For sure. I think the question is how much money. Or more to the point, if it's a profitable enough business to be attractive to get into.
When I was done, I was DONE. It's a hard business to justify the work, risk, and headaches
to profit ratio. I posted some pretty big numbers after a decade of figuring things out. I posted some pretty big losses before that too. I took big loans that had friends and family sure I was insane and headed for BK, and they were close to being right for a few years. It worked out and I got out.
@DA RAIDERS is probably familiar with Roger's Gardens. I was 15 when I first walked into their greenhouse. That was it. I wanted to spend the rest of my life in a greenhouse and started doing research in the library. When I sold I never wanted to see another greenhouse.
In a situation like yours - you have land, you have other income, you're interested, you like food as a topic, you like community - I think you should try. I encourage you. Do some research. Maybe a grove or orchard is smart. Delayed gratification is powerful. They're not difficult. Maybe there's a crop in high demand. Jujubes. Who knows? I do not recommend growing commodities for market, row crops, or anything labor intensive. Specialty produce is fun and you could just grow for a chef or restaurant to start. Start small.
On the other hand, if the burning question is how much money, then maybe the answer is just don't. You really should LOVE the idea of not just putting the land to use, but selling whatever you put the land to. That link above about marketing is more important than any research you'll do about what and how to grow.
I walked into a lot of restaurants with pictures of my greenhouses, and told them I could grow anything. What do you need? Oh, you need choy sum, mitsuba, purple shiso and hon tsai tsai. No problem! I'd never heard of them. I'd source the seed and grow. Communication and coordination was key. Organization. Expanding those grows into other Asian restaurants was easy but definitely time consuming.
I should have planted 20-40 acres of figs here in the desert after I recovered from burn out. The equity in those trees would be fantastic about now.
Look into no till farming. Be "beyond organic" or naturally grown for credibility without bureaucracy.