Suprised so many people are supporting the big corporation on this one. Joe told the NFL what it would take to get him to show up and the NFL declined joe's offer.
Hi BO,I'm honestly surprised that many people would support Montana on this.
Extremely uncool to dishonor the game that basically made it possible for him to earn millions of dollars.
If nothing else, giving 49er fans something to cheer would have been enough.
It's about two things for me on this one.
1. Respecting the game
2. Understanding that you don't always have to be paid for everything you do
Ironically, this might wind up costing him money. Today, Joe Montana would be way down the list of guys I'd want endorsing my product. With that move, he clearly drew the line that for enough $$$ he'd be your man. Without the $$$, not so much.
Not a good spot to be in.
And I'm 100% fine with these guys being compensated for their time. They can't go around speaking at every function anytime someone asks them. I'm great with appearance fees in the course of every day life.
But this was a special situation where you're being honored at the biggest game in the world. And to say you won't allow yourself to be honored there unless you get paid is uncool in my book.
J