But, I think the question is whether or not the anti-trust suit was necessary from a bargaining position in the first place. I don't think the owners were at all moved or scared by this because I don't think they felt the players would hold out a year to test it out in the first place.
The prospect of paying $12 billion in damages would scare anybody. Believe me, the owners took that lawsuit very seriously.
And, the outcome on the NFL as an entity would be what, if that were to have happened? Do you think the players would have championed a strategy that would have crippled the only organization and franchises that could support them to the tune of 4-5 billion per year? And to cripple the very foundation that would have supported around 60 billion in salaries over the next 10 years? Neither the owners nor the players wanted to lose THIS season. The anti-trust suit was to these negotiations what a ghost or a boogeyman is to a child. A scary threat in theory, but not a real threat. It would have never going to get to that point because it ultimately was a mythical entity. The players and owners would have never allowed it to go through. This thing was going to get done without it because there was $9-10 billion of revenue at stake for
this year. That's really all it came down to. And, the only thing decertification allowed for, in my opinion, was the opportunity the players had to lift the lockout. The players came up empty there, but it was a good try. Still, the leverage they had all along was what finally manufactured a deal: Time. The antitrust suit had squadoosh to do with anything, because neither side would have let it actually carry out to completion. Both sides wanted to get money for this season, the owners wanted to get money for this season, and it would have been foolhardy for either side to miss out on that.
Keep thinking that it had nothing to do with it. I am 100% sure it played a part of it. It put a risk on the owners that they did not have without it. Without that risk I dont think the owners would of moved or gave away as much as they did.
Yeah, I'm just trying to draw this out to the natural conclusion. Let's assume no anti-trust lawsuit, is it likely that the owners were willing to sacrifice their $4 to $ billion in profits this year to wait on a deal? I say no way. They would have been in the same place they were last week, scrambling around trying to get a deal finished. We'd be in exactly the same place as we were with the AT lawsuit.The players thought the AT lawsuit was a powerful bargaining chip. It posed two threats, one immediate, the other remote. The immediate threat came in the form of forcing the owners to lift their lockout. The courts did not pay the players any favors here, so that angle was extinguished. So, the next option is/was to wait out a long, drawn out lawsuit with no clear outcome. If they lost that case, it would have been huge, but it could have taken a year or longer to find out. If they won...then what? The owners, already reeling from the loss of billions this year would have been forced to pay out exponentially more in damages. What state would that leave the NFL in that outcome? At minimum, they'd be in serious financial hardship. At worse, teams would fold, operations would be gutted, the NFL as we know it wouldn't exist.
So, how would that work out well for the players? They got a nice lump sum of cash, but a crippled league to return to. With severely diminished revenues due to an angry fanbase that would throw their hands in the air and say screw you guys, we're not paying for tickets, merchandise, or any other garbage you're selling. I'll go golfing on Sundays, instead, thank you very much. Those TV contracts? Carve out at least 50% in reduced buy-ins from the networks. That money's all but gone.
Bottom line, neither the owners nor the players would benefit from this thing going to court. It would have been a disaster for everyone.
The AT was a myth. Certainly documented on real paper and out there looming. But, neither the owners, nor the players were prepared to see that through, not because of its threat but because they had more important things to settle here, which was a CBA for this year. And, the pressure to get that accomplished was driven 99.99% by the dates on the July and August 2011 calendar and what could be accomplished to get a 2011 season under way. That's it.
Once the 8th circuit ruled that the lockout could remain, that anti-trust suit was just window dressing. They wasted their time with the whole thing when they could have had De and Goodell in the room, ironing out suitable provisions for a new CBA and spared us all the rhetoric and grief. The owners moved to the players side because they wanted THIS season to continue--not for fear of this Brady lawsuit.