Not including the monitor and OS, I (really, we - thanks for all the help) ended up about $730 AR and beat out the Toms Hardware "Enthusiast" $1030 machine in almost every way. If I'd bought 2 of the 560s to compare with their 2 540s, I'd have killed it for over $100 less. I still might add that second one if prices come down with the release of nextgen cards.More RAM - 8 vs 4Bigger SSD 60 vs 30Better Case: Coolermast HAF vs RaidmaxBetter CPU Cooler - Zalman CNPS9700 vs Coolermaster Hypermaster TX3Comparable CPU/mobo, PS and DVDDid worse on the HD because of market conditions - Hitachi 500gb to Western Digital 750gb (both are 7200 RPM)