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McClure's BBQ (3 Viewers)

I'd consider some sort of social media promotion to help build this buzz... something like a free rib or two with a Yelp Review or Facebook check-in
i need some time to figure my own system out. And i just cannot afford to give away much free stuff right now. A rib costs about a buck ...
Totally understand... just throwing out ideas. For that sorta stuff you have to view it as an advertising/marketing expense.

Surprised at your food cost on ribs. I know they're not cheap (I buy my fair share) but I would figure you'd be able to source slabs for 6-8 bucks given your purchase volumes.
He just had 300 people lined up around the block. Why would he do this?

Also that kind of thing cheapens your brand significantly.

 
Yeah, that yelp check-in idea seems unnecessary, unless or until he finds himself hurting for customers.

 
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A rack of ribs is as expensive as a pound of porterhouse in Dallas. It's almost become a special occasion only thing for me. Seems like pork ribs have gone up maybe 2x in the last year or so.

 
Also that kind of thing cheapens your brand significantly.
Going to have to disagree here rather wholeheartedly. Offering deals/promos for yelp/facebook/foursquare check is quite common here. More commonly it's a %off deal associated with it.

In his case I figured it would be easer to throw a rib bone instead as I thought he was getting better pricing than he was. I know for instance, that BB Kings / Corkys locally pay about $5-7/slab for ribs. I know this because I get the same pricing out the back door by knowing the Exec Chef at the latter. So, figuring a cost of .50/ish as an advertising expense is rather insignificant.

Regarding the line. Sure... opening night he dominated. And I have NO doubts MCBBQ will be very successful long term. However never underestimate the power of a strong Yelp presence in a tourist-heavy market.

That said, I get why Neil wouldn't want to look into anything like that early on while a) he's going to sell everything he cooks anyway and b) Funds are a little tighter as he's just getting the shingle out there.

 
I agree with Yelp, etc... (very powerful marketing tools)

Sounds like tipsy wants to get things settled a bit. Sounds like he had great opening night.

 
the dollar a bone is inflated...but wood & spice, & brine have to be factored in too
I hear ya GB... not to mention time, rack space on the lang, etc. If this goes like I think it will.. you're going to end up looking at profitability of each square inch of rack space on that thing. :)

Out of curiousity.... IS there room to pull Lang 1.0 into the lot and use for overflow cooking if demand warrants? I know the logistics of prepping and smoking that much food is a bit daunting and perhaps a little "forward thinking"... but just curious.

And looks like we've got a good sized group of folks from our circle up here who were "in" for a pilgrimmage down to see ya once you get things settled. Mick (from slab) is coming down with his wife and BIL in 2-3 weeks, too.

 
Yelp review posted.

As a note, the only person with more reviews than me who has posted a review gave you 3 stars. I would suggest reaching out to him and inviting him to come to the new location as your guest. He has a ton of friends and all of them will see the update if he changes the review to 4 or 5 stars. Plus, over time, his review is likely to bubble to the top (or close to it) because he has so much activity.

 
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Another lurker excited for you. My wife and I are planning a trip down there in November and we will definitely be having at least one meal there.

 
I just talked to one of my customers in New Orleans. Her husband and daughter work on Magazine and she said she'll have them pick up dinner one night this week...

Is that a big street?

 
Icon: The "little" Lang on wheels will be parked on side of building for such occasions as needed. It will also grill stuff for the big weekend jams going on across the street so I can feel the music while I cook. :tipsyschargrilledoysters:

 
I'm so jealus, mad props to you for taking the plunge, I fight with it everyday but just can't take the leap and give up my day job or my NFL Sundays :scared:

 
Ate there opening night. Had leftovers for dinner tonight. Got the "all meat all sides" plate, half rack ribs, side of mac and cheese and 2 sweet teas.

Ribs were awesome as we're the two sauces I tried. Beans were great, slaw good, potatoes ok, and Mac good too.

Brisket was a bit dry by the time I ate it, but good flavor and with sauce enjoyable.

Place was very busy. Rice crispie treats a nice touch.

Just so happened I was flying into New Orleans that night with family, read that it was the grand opening, so I drove 30 minutes for good food.

Great job tipsy...I'll surely eat there again next time I'm in town!

 
Aaron Rudnicki said:
Cash only seems like a good way to go for as long as you can. Tons of restaurants are cash only. Must save a ton on credit card fees.
Some good places with solid customer base are cash only. Besides saving on CC fees, I suspect there are tax "benefits".

 
Craig_MiamiFL said:
I agree with Yelp, etc... (very powerful marketing tools)

Sounds like tipsy wants to get things settled a bit. Sounds like he had great opening night.
I am no expert on marketing but word of mouth is very important early on.

 
Craig_MiamiFL said:
I agree with Yelp, etc... (very powerful marketing tools)

Sounds like tipsy wants to get things settled a bit. Sounds like he had great opening night.
I am no expert on marketing but word of mouth is very important early on.
Craig_MiamiFL said:
I agree with Yelp, etc... (very powerful marketing tools)

Sounds like tipsy wants to get things settled a bit. Sounds like he had great opening night.
I am no expert on marketing but word of mouth is very important early on.
I don't think anyone is arguing against that.

 
Craig_MiamiFL said:
I agree with Yelp, etc... (very powerful marketing tools)

Sounds like tipsy wants to get things settled a bit. Sounds like he had great opening night.
I am no expert on marketing but word of mouth is very important early on.
Craig_MiamiFL said:
I agree with Yelp, etc... (very powerful marketing tools)

Sounds like tipsy wants to get things settled a bit. Sounds like he had great opening night.
I am no expert on marketing but word of mouth is very important early on.
I don't think anyone is arguing against that.
Looks likeNeil already has a following. I didn't taste his food yet and I'm already a fanboy.

 
after looking closer at the numbers...last night was about 210. Tonight was 125. 125 on a monday night in summer in NOLA is incredible. I ran out of all sides and all but two meats.

I have no business being awake. later

 
10#s lost since friday....here we go. And i have to sleep more than 4 hours.....but drinking was too much fun last night.
Learn the art of the pit nap. "Siri, wake me up in 30 minutes" :lol:

Seriously though, I've got complete confidence you'll find your groove. Get a guy in there to get the fire going in the AM and get the meat on, then show up a few hours in to grab the reins.

You've inspired me. A couple buddies with a badass pool setup have asked me to assist throwing a nightswim pool party in 2 weeks (sorta for my birthday) and the guy who owns the house is the Executive Chef for BB KIngs Franchise. He's gotten a whole hog (~60lbs?) donated so we're gonna smoke it and do a pig pickin (with mac n cheese, peach pork beans, etc) in the back yard. Will be my first attempt. Also have two DJ's lined up w lighting rigs, and variety of other fun party implements. Should be good times.

 
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