I'm playing with free house money right now, but only have 300 shares. I'm itching to pour some more into HEB. Someone talk me out of it.
		
		
	 
I
ts no less of a gamble today at $4+ than it was yesterday at $3.
		 
		
	 
That's not right.  The trade carries significantly more risk now than it did yesterday.  33%+ more risk with the same promise. That's not to say you should or shouldn't do the trade...just that the gamble is much bigger today than it was yesterday...and much much bigger than it was a few days ago.
The people who took some profits and now sit with a cost basis of $0.00.  THAT is the way to play these kind of grand slams/strike out opportunities.  Because you hold a free lottery ticket.  Which opens the door to find more high risk/high return opportunities.