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Nationwide SB commercial. (1 Viewer)

Whatever the 2015 version of "Madison Ave" is these days should go eat a dcik. This year's crop of ads sucked big time.

There is a fine line...actually it isn't really all that fine, it is pretty obvious...between "sentimental" and "GD depressing".

 
I wonder if that will actually cost them business. People seem to be downright mortified at this ad. It was really terrible.

 
Brands usually don't like being associated with anything negative. I don't understand this angle at all, def left a sour taste in my mouth and heads will def roll BC of this one.

 
sublimeone said:
HughHoney said:
http://sports.yahoo.com/blogs/nfl-shutdown-corner/worst-super-bowl-ad-ever--nationwide-s-jarring-dead-kid-ad-012344158.html

Thoughts?
Click to expand...
Who cares? The commercial was a bit of a downer but well intentioned. Why is the internet blowing up over this?
Click to expand...
They spend $4.5 million on this commercial, give an opinion. It seems most dislike it. It's way different than any Super Bowl commercial in history. Don't ask who cares, give an opinion.

 
sublimeone said:
HughHoney said:
http://sports.yahoo.com/blogs/nfl-shutdown-corner/worst-super-bowl-ad-ever--nationwide-s-jarring-dead-kid-ad-012344158.html

Thoughts?
Click to expand...
Who cares? The commercial was a bit of a downer but well intentioned. Why is the internet blowing up over this?
Click to expand...
1) SB commercials always blow up 2) it was an unbelievably dumb concept. Everything about it was terrible.

3) not the time for it. People there to party and laugh at dumb commercials and now you have moms sitting there with their mouth agape watching a cute kid saying he's dead.

Honestly I have no idea how that got through multiple levels of scrutiny at that ad agency/ nationwide.

 
Last edited by a moderator:
HughHoney said:
sublimeone said:
HughHoney said:
http://sports.yahoo.com/blogs/nfl-shutdown-corner/worst-super-bowl-ad-ever--nationwide-s-jarring-dead-kid-ad-012344158.html

Thoughts?
Click to expand...
Who cares? The commercial was a bit of a downer but well intentioned. Why is the internet blowing up over this?
Click to expand...
They spend $4.5 million on this commercial, give an opinion. It seems most dislike it. It's way different than any Super Bowl commercial in history. Don't ask who cares, give an opinion.
Click to expand...
I just don't get the outrage :shrugs:

 
fantasycurse42 said:
Brands usually don't like being associated with anything negative. I don't understand this angle at all, def left a sour taste in my mouth and heads will def roll BC of this one.
Click to expand...
Just to follow-up on this, some have clauses in their insertion orders with news channels / news websites that their ads can't appear adjacent with any stories related to terrorism, child deaths, or certain crimes - that's just the content they can't be associated with... Nationwide runs an ad talking about child death... Easily the worst ad of the Super Bowl, took down the lock to win it this year, Nomore.org.

 
HughHoney said:
sublimeone said:
HughHoney said:
http://sports.yahoo.com/blogs/nfl-shutdown-corner/worst-super-bowl-ad-ever--nationwide-s-jarring-dead-kid-ad-012344158.html

Thoughts?
Click to expand...
Who cares? The commercial was a bit of a downer but well intentioned. Why is the internet blowing up over this?
Click to expand...
They spend $4.5 million on this commercial , give an opinion. It seems most dislike it. It's way different than any Super Bowl commercial in history. Don't ask who cares, give an opinion.
Click to expand...
Add production and agency costs to the mix too.

 
Willie Neslon said:
They need to stick to the funny, especially for such a party day like the superbowl. Nothing funny today, maybe snickers.
Click to expand...
:goodposting:

These long winded stories are awful too... Huge fails from Toyota and Nissan.

The only one I even remember that tried to take a shot at humor was the TurboTax Boston Harbor one, which wasn't funny, but in comparison to the #### it will be compared to, not bad I guess.

 
fantasycurse42 said:
Willie Neslon said:
They need to stick to the funny, especially for such a party day like the superbowl. Nothing funny today, maybe snickers.
Click to expand...
:goodposting:

These long winded stories are awful too... Huge fails from Toyota and Nissan.

The only one I even remember that tried to take a shot at humor was the TurboTax Boston Harbor one, which wasn't funny, but in comparison to the #### it will be compared to, not bad I guess.
Click to expand...
That Clint Eastwood car commercial was such a hit that everyone decided to go for the inspirational or go for the heart strings. Everyone loves funny. Stick with funny. The one race car driver commercial had no real pay off. I fell asleep during the other ones.

 
sublimeone said:
Would you guys have been as outraged if this aired outside of the super bowl?
Click to expand...
They wasted huge chunks of money. If this aired outside of the Super Bowl it wouldn't have been as big of a fail. This was extremely bad marketing, discussing a child dying doesn't make a consumer feel good - It isn't a brand you want to look into or be a part of after seeing the ad.

Either someone very senior in their marketing department or their TV ad agency will be fired from this.

 
sublimeone said:
The most powerful image in the death montage was that toppled over big screen
Click to expand...
Not really.Those "TV falling on child deaths" sort of went out the window (see what I did there?) when the TV thickness/weight went from a full size acme safe to one inch flat screens.

 
trader jake said:
sublimeone said:
The most powerful image in the death montage was that toppled over big screen
Click to expand...
Not really.Those "TV falling on child deaths" sort of went out the window (see what I did there?) when the TV thickness/weight went from a full size acme safe to one inch flat screens.
Click to expand...
No they didn't - this is a perfect example of the education that still needs to be done about the danger of large screen TVs falling on small kids.

 
Das Boot said:
Corporation said:
Capella said:
I wonder if that will actually cost them business. People seem to be downright mortified at this ad. It was really terrible.
Click to expand...
Hated it. If I had Nationwide I would seriously consider dropping.
Click to expand...
Because they spent 4.5M for a PSA trying to prevent child accidents?

Oof.
Click to expand...
They could've delivered their message(which IMO prob wasn't the right message strictly from a marketing perspective to begin with for the Super Bowl) in a completely different approach. One with a happier outcome would've resonated with a consumer much better.
 
Last edited by a moderator:
trader jake said:
sublimeone said:
The most powerful image in the death montage was that toppled over big screen
Click to expand...
Not really.Those "TV falling on child deaths" sort of went out the window (see what I did there?) when the TV thickness/weight went from a full size acme safe to one inch flat screens.
Click to expand...
http://www.washingtonpost.com/news/to-your-health/wp/2015/01/30/tvs-tip-over-on-toddlers-with-surprising-frequency-causing-injuries-and-deaths/

Is it possible Nationwide, knowing lots of TVs are sold prior to Super Bowl Sunday, poorly executed a PSA style ad?

 
fantasycurse42 said:
Das Boot said:
Corporation said:
Capella said:
I wonder if that will actually cost them business. People seem to be downright mortified at this ad. It was really terrible.
Click to expand...
Hated it. If I had Nationwide I would seriously consider dropping.
Click to expand...
Because they spent 4.5M for a PSA trying to prevent child accidents?

Oof.
Click to expand...
They could've delivered their message(which IMO prob wasn't the right message strictly from a marketing perspective to begin with for the Super Bowl) in a completely different approach. One with a happier outcome would've resonated with a consumer much better.
Click to expand...
Would one like that be getting talked about as much as this one is?

 
they made children cry and sucked the air out of countless parties. "educate" us on another day. One day to have fun and they gotta go being all dramatic. I hope the boss walks in right in the middle of their holiday party and announces some staff changes are afoot and people will be notified in the coming weeks about their future with the company. That is pretty much what they just did to the american public. we're trying to have a good time here.

 
Das Boot said:
fantasycurse42 said:
Das Boot said:
Corporation said:
Capella said:
I wonder if that will actually cost them business. People seem to be downright mortified at this ad. It was really terrible.
Click to expand...
Hated it. If I had Nationwide I would seriously consider dropping.
Click to expand...
Because they spent 4.5M for a PSA trying to prevent child accidents?

Oof.
Click to expand...
They could've delivered their message(which IMO prob wasn't the right message strictly from a marketing perspective to begin with for the Super Bowl) in a completely different approach. One with a happier outcome would've resonated with a consumer much better.
Click to expand...
Would one like that be getting talked about as much as this one is?
Click to expand...
I'm fairly certain any brand can do something overboard and highly dramatic to have their ad talked about. There are reasons they don't.

 
Das Boot said:
fantasycurse42 said:
Das Boot said:
Corporation said:
Capella said:
I wonder if that will actually cost them business. People seem to be downright mortified at this ad. It was really terrible.
Click to expand...
Hated it. If I had Nationwide I would seriously consider dropping.
Click to expand...
Because they spent 4.5M for a PSA trying to prevent child accidents?

Oof.
Click to expand...
They could've delivered their message(which IMO prob wasn't the right message strictly from a marketing perspective to begin with for the Super Bowl) in a completely different approach. One with a happier outcome would've resonated with a consumer much better.
Click to expand...
Would one like that be getting talked about as much as this one is?
Click to expand...
Advertising doesn't work like that these days.

 
Nationwide's statement:

Preventable injuries around the home are the leading cause of childhood deaths in America. Most people don't know that. Nationwide ran an ad during the Super Bowl that started a fierce conversation. The sole purpose of this message was to start a conversation, not sell insurance. We want to build awareness of an issue that is near and dear to all of us-the safety and well being of our children. We knew the ad would spur a variety of reactions. In fact, thousands of people visited MakeSafeHappen.com, a new website to help educate parents and caregivers with information and resources in an effort to make their homes safer and avoid a potential injury or death. Nationwide has been working with experts for more than 60 years to make homes safer. While some did not care for the ad, we hope it served to begin a dialogue to make safe happen for children everywhere.
Click to expand...
 
I kinda didn't care for it either in the midst of what are normally expected to be entertaining / humorous commercials during the SB.

But for a commercial intended as a PSA, it definitely generated attention, discussion, and awareness.

It will be interesting to see if there is any lasting negative fallout from it for Nationwide - I suspect there won't be.

 
I hated the ad. But of course when I showed my wife, she responded with "Good people need to know that stuff." So I'm sure they hit some targets. Just awful timing.

Either way, this is the only ad people will remember tomorrow and thus they succeeded in that respect.

 
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