Nationwide SB commercial. (1 Viewer)

[Dinsy Ejotuz]

I still don't get the race car driver one. Knowing the song they picked it did not make any sense how it ended. It also ended right before this verse in the song which might have made a little more sense given what they were selling

He came from college just the other day,

So much like a man I just had to say,

I'm proud of you, won't you sit for a while

He shook his head and said with a smile,

What I'm feeling like, Dad, is to borrow the car keys

See you later can I have them please.

Yeah that ad ddin't make any sense to me either.

Given all the other ads, I was waiting for the dad to die in a hellish fireball.

 

[Sinn Fein]

This does not register on the things I care about. Its a commercial. Sorry for those who are mortified/offended.

 

[Willie Neslon]

This does not register on the things I care about. Its a commercial. Sorry for those who are mortified/offended.

I don't think offended is the right word. You have a huge company trying to promote the brand on parental fear of losing a child. It's tacky and the timing to air the spot was terrible. Like a group of friends all out having a great time and one of them interrupts the fun to lecture everyone on the dangers of booze.

 

[Tom Servo]

This does not register on the things I care about. Its a commercial. Sorry for those who are mortified/offended.

I don't think offended is the right word. You have a huge company trying to promote the brand on parental fear of losing a child. It's tacky and the timing to air the spot was terrible. Like a group of friends all out having a great time and one of them interrupts the fun to lecture everyone on the dangers of booze.

 

[beavers]

This does not register on the things I care about. Its a commercial. Sorry for those who are mortified/offended.

I don't think offended is the right word. You have a huge company trying to promote the brand on parental fear of losing a child. It's tacky and the timing to air the spot was terrible. Like a group of friends all out having a great time and one of them interrupts the fun to lecture everyone on the dangers of booze.

How has this helped NW? Not very much at the moment and this was to be expected.

How has this helped building awareness of preventable child injuries? People are talking about dangers. I've read comments that people are buying furniture straps etc.

The NW Foundation has given $350 million to various charities since 2000. $60+ million given to NW Children's. $15+ more million raised for the hospital through sports sponsorships. As I mentioned previously, I've been a long time associate here and I've never seen a more controversial decision made by our senior leadership. Helping improve health and wellness with children as been an issue that the board has been traditionally passionate about so I understand the risk they took to air the ad.

Lastly, saying the dangers of drunk driving at a party isn't a bad thing. If it saves one life ... oh wait ...

 

[oso diablo]

in the insurance industry, and have respect for Nationwide as a company, but that just seems like ex post facto spin*

* referring to the defense of the ad; not the overall safety campaign

 

[Tom Servo]

Nationwide CMO Matt Jauchius had a ready-made defense handy, and if you're going to the trouble of making a preemptive defense you might want to consider whether your "edgy" campaign is really worth it:

Nationwide was looking to appeal to consumers first, parents second. Look, we get it: protecting kids is a noble endeavor. But there's absolutely nobody on earth who's actually in favor of mortal childhood accidents. This was a gargantuan misstep by Nationwide. We didn't think it was possible to get any more cynical about American ads, but yep, we're here.

 

[Dinsy Ejotuz]

Most people aren't "offended" they just think it was really stupid.

 

[comfortably numb]

Most people aren't "offended" they just think it was really stupid.

I think this is where the internet era has gone wrong

You can't just make a comment about something being silly or dumb.

You have to keep beating it to death and 1 upping the previous poster.

What started as a simple thought of an odd commercial from Joe Twitter, quickly escalates to OUTRAGED by his 27th tweet/post

 

[Michael Brown]

I just can't imagine the reaction of a family that has recently lost a child due to an accident of any kind. Had to be an horrific scene when that ad aired. Not fair to put people through that reaction when they're just trying to have a good time. I realize the ad could air at any time and they'd get that stomach punch regardless, just seemed way out of place.

 

[TenTimes]

I just can't imagine the reaction of a family that has recently lost a child due to an accident of any kind. Had to be an horrific scene when that ad aired. Not fair to put people through that reaction when they're just trying to have a good time. I realize the ad could air at any time and they'd get that stomach punch regardless, just seemed way out of place.

This I'm not sure about.. imo that's the main point of debate, should advertisers feel the need to fit in to the theme of the program they are running within. Obviously doing so is usually more successful, but we're hitting on morality rather than economics with this one.

 

[MattFancy]

I just can't imagine the reaction of a family that has recently lost a child due to an accident of any kind. Had to be an horrific scene when that ad aired. Not fair to put people through that reaction when they're just trying to have a good time. I realize the ad could air at any time and they'd get that stomach punch regardless, just seemed way out of place.

Wife has a friend that recently lost an infant son due to complications after birth. Said she didn't need a reminder of all the things her son isn't going to do.

 

[comfortably numb]

I just can't imagine the reaction of a family that has recently lost a child due to an accident of any kind. Had to be an horrific scene when that ad aired. Not fair to put people through that reaction when they're just trying to have a good time. I realize the ad could air at any time and they'd get that stomach punch regardless, just seemed way out of place.

How about the nomore.org commercial?

If you're a woman at a Super Bowl party and your husband beat you last weekend?

That out of place as well?

 

[Juxtatarot]

I suspect that this ad and discussions about it will prompt many parents to take some additional safety measures around the home. It is not unreasonable to assume that at least one child's life will be spared because of those actions.

 

[rifkin]

Nationwide's statement:

Preventable injuries around the home are the leading cause of childhood deaths in America. Most people don't know that.

Are they including motor vehicle deaths as "preventable injuries around the home" because I'm pretty sure it's motor vehicle deaths that are the leading cause of deaths of children in America and a quick internet search says so too. Maybe NW should have a PSA saying watch out for old people driving Dodges.

 

[beavers]

Nationwide's statement:

Preventable injuries around the home are the leading cause of childhood deaths in America. Most people don't know that.

Are they including motor vehicle deaths as "preventable injuries around the home" because I'm pretty sure it's motor vehicle deaths that are the leading cause of deaths of children in America and a quick internet search says so too. Maybe NW should have a PSA saying watch out for old people driving Dodges.

Preventable accidents ... also includes the car. It's from not being properly strapped into a car seat, too young to be in a booster etc.

The topics include: kitchen, stairs, hallways, bathroom, bedroom, garage, in/around the car, and yard/outside. Visit the site ... you can enter your child's age and gives you tips for safety.

 

[culdeus]

I just can't imagine the reaction of a family that has recently lost a child due to an accident of any kind. Had to be an horrific scene when that ad aired. Not fair to put people through that reaction when they're just trying to have a good time. I realize the ad could air at any time and they'd get that stomach punch regardless, just seemed way out of place.

Wife has a friend that recently lost an infant son due to complications after birth. Said she didn't need a reminder of all the things her son isn't going to do.

I can get on board with this. I thought of the same things for so many ways kids can die that simply aren't preventable.

It was 100% wrong to air this at that moment.

 

[culdeus]

Nationwide's statement:

Preventable injuries around the home are the leading cause of childhood deaths in America. Most people don't know that.

Are they including motor vehicle deaths as "preventable injuries around the home" because I'm pretty sure it's motor vehicle deaths that are the leading cause of deaths of children in America and a quick internet search says so too. Maybe NW should have a PSA saying watch out for old people driving Dodges.

Preventable accidents ... also includes the car. It's from not being properly strapped into a car seat, too young to be in a booster etc.

The topics include: kitchen, stairs, hallways, bathroom, bedroom, garage, in/around the car, and yard/outside. Visit the site ... you can enter your child's age and gives you tips for safety.

They can go to hell. I'm sure they are going to want to promote their clickthru rate in the wake of this. Not going to add a single click to it.

 

[culdeus]

I just can't imagine the reaction of a family that has recently lost a child due to an accident of any kind. Had to be an horrific scene when that ad aired. Not fair to put people through that reaction when they're just trying to have a good time. I realize the ad could air at any time and they'd get that stomach punch regardless, just seemed way out of place.

How about the nomore.org commercial?

If you're a woman at a Super Bowl party and your husband beat you last weekend?

That out of place as well?

Not really since you had fair warning about this. They've aired similar stuff every game all year for the most part. The actors fake crying and saying nothing. There was a reasonable expectation they'd air at least one if not 3-4 or more ads with that content.

 

[beavers]

Nationwide's statement:

Preventable injuries around the home are the leading cause of childhood deaths in America. Most people don't know that.

Are they including motor vehicle deaths as "preventable injuries around the home" because I'm pretty sure it's motor vehicle deaths that are the leading cause of deaths of children in America and a quick internet search says so too. Maybe NW should have a PSA saying watch out for old people driving Dodges.

Preventable accidents ... also includes the car. It's from not being properly strapped into a car seat, too young to be in a booster etc.

The topics include: kitchen, stairs, hallways, bathroom, bedroom, garage, in/around the car, and yard/outside. Visit the site ... you can enter your child's age and gives you tips for safety.

They can go to hell. I'm sure they are going to want to promote their clickthru rate in the wake of this. Not going to add a single click to it.

I actually thought it was informative ... but okay

 

[Willie Neslon]

given all the layers of approval needed, i am shocked that everyone green-lighted a SB ad with an image of an overflowing bathtub while talking about children dying. it boggles the mind.

I imagine a group of executives sitting in a conference room after watching the final cut and just nodding to each other, pleased with themselves for making such a thought provoking ad. Not one of them was like "uhhh...guys?" Incredible. Probably a dozen people making 2-300K+ a year.

 

[comfortably numb]

I just can't imagine the reaction of a family that has recently lost a child due to an accident of any kind. Had to be an horrific scene when that ad aired. Not fair to put people through that reaction when they're just trying to have a good time. I realize the ad could air at any time and they'd get that stomach punch regardless, just seemed way out of place.

How about the nomore.org commercial?

If you're a woman at a Super Bowl party and your husband beat you last weekend?

That out of place as well?

Not really since you had fair warning about this. They've aired similar stuff every game all year for the most part. The actors fake crying and saying nothing. There was a reasonable expectation they'd air at least one if not 3-4 or more ads with that content.

IDK, kinda the same to me.

Big stage, ruin the party kinda message

 

[beavers]

given all the layers of approval needed, i am shocked that everyone green-lighted a SB ad with an image of an overflowing bathtub while talking about children dying. it boggles the mind.

I imagine a group of executives sitting in a conference room after watching the final cut and just nodding to each other, pleased with themselves for making such a thought provoking ad. Not one of them was like "uhhh...guys?" Incredible. Probably a dozen people making 2-300K+ a year.

Since Nationwide is a mutual company, my guess is that Matt Jauchius, the senior executive of Marketing, went to the board and CEO for approval.

CNN's cameras were inside a November meeting of Nationwide marketing executives as they weighed whether to move forward with the ad.

During the meeting, one of the staffers spoke of disrupting "normal Super Bowl advertising."

And Jauchius told his colleagues that the dead child ad "balances that edge of being interventionist to get attention, but it's approachable enough not to turn people off at the Super Bowl."

Ogilvy & Mather Advertising created the ad for Nationwide. "In 60 seconds, we can probably bring more attention and awareness and action around this issue than we have in 60 years," Adam Tucker, the firm's president, said in the meeting.

http://money.cnn.com/2015/02/02/media/inside-nationwide-ad-making/

 

[Prince Myshkin]

I suspect that this ad and discussions about it will prompt many parents to take some additional safety measures around the home. It is not unreasonable to assume that at least one child's life will be spared because of those actions.

Nobody is arguing that. What is being argued is that there is probably a more appropriate time or at least a more tactful way to bring about those safety measures.

 

[beavers]

I just can't imagine the reaction of a family that has recently lost a child due to an accident of any kind. Had to be an horrific scene when that ad aired. Not fair to put people through that reaction when they're just trying to have a good time. I realize the ad could air at any time and they'd get that stomach punch regardless, just seemed way out of place.

How about the nomore.org commercial?

If you're a woman at a Super Bowl party and your husband beat you last weekend?

That out of place as well?

Not really since you had fair warning about this. They've aired similar stuff every game all year for the most part. The actors fake crying and saying nothing. There was a reasonable expectation they'd air at least one if not 3-4 or more ads with that content.

IDK, kinda the same to me.

Big stage, ruin the party kinda message

If this was a drunk driving message, about staying safe, not driving drunk etc. then it would have been overlooked. Same with the nomore.org. We have become desensitized to drunk driving messages, and we are on our way with domestic violence.

But as soon as it's a kid, it's horrible and the worst ad ever.

Should they not show nomore.org ads because of women or their friends or family members might be offended? I lost an uncle due to a drunk driver ... Should I be offended by a drive safe and sober commercial?

This was something totally new. It touched on a subject that quite frankly, is almost taboo. Nobody wants to talk about children and death. It's unnatural. BUT, it happens. Childhood cancer is one of the most underfunded of all cancer research. There's very little resources heading there ... And nobody wants to talk about it. But we can go pink for the fight against breast cancer ....

 

[Michael Brown]

I just can't imagine the reaction of a family that has recently lost a child due to an accident of any kind. Had to be an horrific scene when that ad aired. Not fair to put people through that reaction when they're just trying to have a good time. I realize the ad could air at any time and they'd get that stomach punch regardless, just seemed way out of place.

How about the nomore.org commercial?

If you're a woman at a Super Bowl party and your husband beat you last weekend?

That out of place as well?

A man willingly beating up his wife is preventable. It isn't quite the same as a kid falling into a pool and drowning. You can be the most careful parents in the world and bad things can still happen to kids. Like a previous poster mentioned, the way the commercial was laid out means your kid didn't even need to die in an accident for it to be a gut punch. Just a reminder of all the things your kid won't get to do just leaves me feeling awful for those families.

 

[Michael Brown]

I just can't imagine the reaction of a family that has recently lost a child due to an accident of any kind. Had to be an horrific scene when that ad aired. Not fair to put people through that reaction when they're just trying to have a good time. I realize the ad could air at any time and they'd get that stomach punch regardless, just seemed way out of place.

How about the nomore.org commercial?

If you're a woman at a Super Bowl party and your husband beat you last weekend?

That out of place as well?

A man willingly beating up his wife is preventable. It isn't quite the same as a kid falling into a pool and drowning. You can be the most careful parents in the world and bad things can still happen to kids. Like a previous poster mentioned, the way the commercial was laid out means your kid didn't even need to die in an accident for it to be a gut punch. Just a reminder of all the things your kid won't get to do just leaves me feeling awful for those families.

Just to follow up on this, I probably mis-worded my first sentence. I didn't meant it was preventable in the sense that someone can stop it before it happens the first time. I just meant that a man makes a conscious decision to hit his wife. A 2-year-old isn't making a conscious effort to break their neck in a car accident or fall down a flight of stairs.

 

[Willie Neslon]

I just can't imagine the reaction of a family that has recently lost a child due to an accident of any kind. Had to be an horrific scene when that ad aired. Not fair to put people through that reaction when they're just trying to have a good time. I realize the ad could air at any time and they'd get that stomach punch regardless, just seemed way out of place.

How about the nomore.org commercial?

If you're a woman at a Super Bowl party and your husband beat you last weekend?

That out of place as well?

Not really since you had fair warning about this. They've aired similar stuff every game all year for the most part. The actors fake crying and saying nothing. There was a reasonable expectation they'd air at least one if not 3-4 or more ads with that content.

IDK, kinda the same to me.

Big stage, ruin the party kinda message

If this was a drunk driving message, about staying safe, not driving drunk etc. then it would have been overlooked. Same with the nomore.org. We have become desensitized to drunk driving messages, and we are on our way with domestic violence.

But as soon as it's a kid, it's horrible and the worst ad ever.

I

It's because it's such a party day. The super bowl is a celebration of american life. Why bring death into it? Who cares if it's in the name of safety? Like someone preaching about the potential for dying in a drunk driving accident during a best man speech. Sure, maybe someone at the wedding cabs it home and avoids an accident but, geez, you just ruined the moment. "Great speech mike but did you really have to include the part about your cousin going through the windshield?" That commercial was the ad equivalent of Debbie Downer.

 

[beavers]

I just can't imagine the reaction of a family that has recently lost a child due to an accident of any kind. Had to be an horrific scene when that ad aired. Not fair to put people through that reaction when they're just trying to have a good time. I realize the ad could air at any time and they'd get that stomach punch regardless, just seemed way out of place.

How about the nomore.org commercial?

If you're a woman at a Super Bowl party and your husband beat you last weekend?

That out of place as well?

Not really since you had fair warning about this. They've aired similar stuff every game all year for the most part. The actors fake crying and saying nothing. There was a reasonable expectation they'd air at least one if not 3-4 or more ads with that content.

IDK, kinda the same to me.

Big stage, ruin the party kinda message

If this was a drunk driving message, about staying safe, not driving drunk etc. then it would have been overlooked. Same with the nomore.org. We have become desensitized to drunk driving messages, and we are on our way with domestic violence.

But as soon as it's a kid, it's horrible and the worst ad ever.

I

It's because it's such a party day. The super bowl is a celebration of american life. Why bring death into it? Who cares if it's in the name of safety? Like someone preaching about the potential for dying in a drunk driving accident during a best man speech. Sure, maybe someone at the wedding cabs it home and avoids an accident but, geez, you just ruined the moment. "Great speech mike but did you really have to include the part about your cousin going through the windshield?" That commercial was the ad equivalent of Debbie Downer.

Yes, it was definitely a downer. I do agree with that. But, I guess people are viewing this as a gentleman's agreement -- keep the ads uplifting and light. I would agree with that sentiment if it were true. There were other debbie downer ads ... just this one hit a nerve.

 

[Jayrod]

The reason this is so terrible is the entire concept of "preventable" accidents. As if when a child dies in an accident it is the parent's fault.

When a child dies in an accident, couples get divorced, siblings fall into depression and people commit suicide. This is not a subject even remotely appropriate for TV in general, much less a celebratory party type event. Families that are just trying to cope with the loss are hit in the gut for something they can do nothing about.

You want to state some statistics? Fine. But talk about how a kid will never get to reach all of the milestones in life because their mom or dad was negligent? Way below the belt. The only people it really effects are the helicopter parents who have already got everything in bubble wrap and the people who have already lost a child.

"Preventable accident" is a redundant phrase. All accidents are preventable to some degree. The insistence that we do ALL WE CAN to keep kids safe is too often taken too far in today's society and we are developing perpetual children rather than highly functioning, successful adults.

Stupid, stupid ad.

 

[Willie Neslon]

I just can't imagine the reaction of a family that has recently lost a child due to an accident of any kind. Had to be an horrific scene when that ad aired. Not fair to put people through that reaction when they're just trying to have a good time. I realize the ad could air at any time and they'd get that stomach punch regardless, just seemed way out of place.

How about the nomore.org commercial?

If you're a woman at a Super Bowl party and your husband beat you last weekend?

That out of place as well?

Not really since you had fair warning about this. They've aired similar stuff every game all year for the most part. The actors fake crying and saying nothing. There was a reasonable expectation they'd air at least one if not 3-4 or more ads with that content.

IDK, kinda the same to me.

Big stage, ruin the party kinda message

If this was a drunk driving message, about staying safe, not driving drunk etc. then it would have been overlooked. Same with the nomore.org. We have become desensitized to drunk driving messages, and we are on our way with domestic violence.

But as soon as it's a kid, it's horrible and the worst ad ever.

I

It's because it's such a party day. The super bowl is a celebration of american life. Why bring death into it? Who cares if it's in the name of safety? Like someone preaching about the potential for dying in a drunk driving accident during a best man speech. Sure, maybe someone at the wedding cabs it home and avoids an accident but, geez, you just ruined the moment. "Great speech mike but did you really have to include the part about your cousin going through the windshield?" That commercial was the ad equivalent of Debbie Downer.

Yes, it was definitely a downer. I do agree with that. But, I guess people are viewing this as a gentleman's agreement -- keep the ads uplifting and light. I would agree with that sentiment if it were true. There were other debbie downer ads ... just this one hit a nerve.

I think there's a difference between something unpleasantly thought provoking and something truly depressing. This ad is just a bummer. Like record needle screeching off the record type bummer ad. Nothing really came close to a kid looking directly into the camera and saying he missed out on life because he died.

 

[Willie Neslon]

The reason this is so terrible is the entire concept of "preventable" accidents. As if when a child dies in an accident it is the parent's fault.

When a child dies in an accident, couples get divorced, siblings fall into depression and people commit suicide. This is not a subject even remotely appropriate for TV in general, much less a celebratory party type event. Families that are just trying to cope with the loss are hit in the gut for something they can do nothing about.

You want to state some statistics? Fine. But talk about how a kid will never get to reach all of the milestones in life because their mom or dad was negligent? Way below the belt. The only people it really effects are the helicopter parents who have already got everything in bubble wrap and the people who have already lost a child.

"Preventable accident" is a redundant phrase. All accidents are preventable to some degree. The insistence that we do ALL WE CAN to keep kids safe is too often taken too far in today's society and we are developing perpetual children rather than highly functioning, successful adults.

Stupid, stupid ad.

amen

 

[beavers]

The reason this is so terrible is the entire concept of "preventable" accidents. As if when a child dies in an accident it is the parent's fault.

When a child dies in an accident, couples get divorced, siblings fall into depression and people commit suicide. This is not a subject even remotely appropriate for TV in general, much less a celebratory party type event. Families that are just trying to cope with the loss are hit in the gut for something they can do nothing about.

You want to state some statistics? Fine. But talk about how a kid will never get to reach all of the milestones in life because their mom or dad was negligent? Way below the belt. The only people it really effects are the helicopter parents who have already got everything in bubble wrap and the people who have already lost a child.

"Preventable accident" is a redundant phrase. All accidents are preventable to some degree. The insistence that we do ALL WE CAN to keep kids safe is too often taken too far in today's society and we are developing perpetual children rather than highly functioning, successful adults.

Stupid, stupid ad.

As a parent of my own 4 year old, it is impossible to keep your child safe from 100% danger. However, it's about reducing risk. I read a sad story of Megan, who died when a dresser fell on top of her. http://www.meghanshope.org/ Before reading that story, it never crossed my mind to anchor furniture or the tv. Within hours, I ordered the anchors online and had them installed within the week. I did not want to suffer the same fate as what Megan's mother had with something so preventable, and inexpensive. And it took a powerful story for me to get to that point. And without her sharing her powerful story, I could have totally seen myself thinking something like this could never happen. When in fact, it can.

Something could have been done to save Megan. Her mother realizes this ... hence her campaign to change.

 

[Willie Neslon]

The reason this is so terrible is the entire concept of "preventable" accidents. As if when a child dies in an accident it is the parent's fault.

When a child dies in an accident, couples get divorced, siblings fall into depression and people commit suicide. This is not a subject even remotely appropriate for TV in general, much less a celebratory party type event. Families that are just trying to cope with the loss are hit in the gut for something they can do nothing about.

You want to state some statistics? Fine. But talk about how a kid will never get to reach all of the milestones in life because their mom or dad was negligent? Way below the belt. The only people it really effects are the helicopter parents who have already got everything in bubble wrap and the people who have already lost a child.

"Preventable accident" is a redundant phrase. All accidents are preventable to some degree. The insistence that we do ALL WE CAN to keep kids safe is too often taken too far in today's society and we are developing perpetual children rather than highly functioning, successful adults.

Stupid, stupid ad.

As a parent of my own 4 year old, it is impossible to keep your child safe from 100% danger. However, it's about reducing risk. I read a sad story of Megan, who died when a dresser fell on top of her. http://www.meghanshope.org/ Before reading that story, it never crossed my mind to anchor furniture or the tv. Within hours, I ordered the anchors online and had them installed within the week. I did not want to suffer the same fate as what Megan's mother had with something so preventable, and inexpensive. And it took a powerful story for me to get to that point. And without her sharing her powerful story, I could have totally seen myself thinking something like this could never happen. When in fact, it can.

Something could have been done to save Megan. Her mother realizes this ... hence her campaign to change.

Nothing wrong with that but many differences between that and the commercial even though intention similar.

 

[Marvelous]

I still don't get the race car driver one. Knowing the song they picked it did not make any sense how it ended. It also ended right before this verse in the song which might have made a little more sense given what they were selling

He came from college just the other day,

So much like a man I just had to say,

I'm proud of you, won't you sit for a while

He shook his head and said with a smile,

What I'm feeling like, Dad, is to borrow the car keys

See you later can I have them please.

I really thought there was going to a second part to this commercial with the rest of the song. It was really incomplete.

 

[Juxtatarot]

I suspect that this ad and discussions about it will prompt many parents to take some additional safety measures around the home. It is not unreasonable to assume that at least one child's life will be spared because of those actions.

Nobody is arguing that. What is being argued is that there is probably a more appropriate time or at least a more tactful way to bring about those safety measures.

OK, but I'm not sure the message would have as much of an impact if done at different times and/or different ways. In my opinion, the argument can be made that it comes down to whether the uncomfortable feelings people had viewing the ad outweigh the lives it possibly saved. When I think about it that way, I'm not going to blame Nationwide.

 

[Jayrod]

The reason this is so terrible is the entire concept of "preventable" accidents. As if when a child dies in an accident it is the parent's fault.

When a child dies in an accident, couples get divorced, siblings fall into depression and people commit suicide. This is not a subject even remotely appropriate for TV in general, much less a celebratory party type event. Families that are just trying to cope with the loss are hit in the gut for something they can do nothing about.

You want to state some statistics? Fine. But talk about how a kid will never get to reach all of the milestones in life because their mom or dad was negligent? Way below the belt. The only people it really effects are the helicopter parents who have already got everything in bubble wrap and the people who have already lost a child.

"Preventable accident" is a redundant phrase. All accidents are preventable to some degree. The insistence that we do ALL WE CAN to keep kids safe is too often taken too far in today's society and we are developing perpetual children rather than highly functioning, successful adults.

Stupid, stupid ad.

As a parent of my own 4 year old, it is impossible to keep your child safe from 100% danger. However, it's about reducing risk. I read a sad story of Megan, who died when a dresser fell on top of her. http://www.meghanshope.org/ Before reading that story, it never crossed my mind to anchor furniture or the tv. Within hours, I ordered the anchors online and had them installed within the week. I did not want to suffer the same fate as what Megan's mother had with something so preventable, and inexpensive. And it took a powerful story for me to get to that point. And without her sharing her powerful story, I could have totally seen myself thinking something like this could never happen. When in fact, it can.

Something could have been done to save Megan. Her mother realizes this ... hence her campaign to change.

Per that website about 26 children die every year from furniture and TV falling on them. There are about 23.7 million children ages 0-5 in the US right now.

That is about a one in a million chance your child will die in this manner. Add in serious injury and you are talking maybe 1 in 500,000. That is what we call a freak accident. While preventable, yes, but not near as much of an issue as choking deaths (73/year) and SIDS (2300/yr).

I get that it can be dangerous, but it is very very low on the list of real dangers. Plus every parent that will take the time to install furniture anchors has already done it. This is definitely not worth the Super Bowl ad cost and the pain it caused to those who have lost a loved one.

 

[beavers]

The reason this is so terrible is the entire concept of "preventable" accidents. As if when a child dies in an accident it is the parent's fault.

When a child dies in an accident, couples get divorced, siblings fall into depression and people commit suicide. This is not a subject even remotely appropriate for TV in general, much less a celebratory party type event. Families that are just trying to cope with the loss are hit in the gut for something they can do nothing about.

You want to state some statistics? Fine. But talk about how a kid will never get to reach all of the milestones in life because their mom or dad was negligent? Way below the belt. The only people it really effects are the helicopter parents who have already got everything in bubble wrap and the people who have already lost a child.

"Preventable accident" is a redundant phrase. All accidents are preventable to some degree. The insistence that we do ALL WE CAN to keep kids safe is too often taken too far in today's society and we are developing perpetual children rather than highly functioning, successful adults.

Stupid, stupid ad.

As a parent of my own 4 year old, it is impossible to keep your child safe from 100% danger. However, it's about reducing risk. I read a sad story of Megan, who died when a dresser fell on top of her. http://www.meghanshope.org/ Before reading that story, it never crossed my mind to anchor furniture or the tv. Within hours, I ordered the anchors online and had them installed within the week. I did not want to suffer the same fate as what Megan's mother had with something so preventable, and inexpensive. And it took a powerful story for me to get to that point. And without her sharing her powerful story, I could have totally seen myself thinking something like this could never happen. When in fact, it can.

Something could have been done to save Megan. Her mother realizes this ... hence her campaign to change.

Nothing wrong with that but many differences between that and the commercial even though intention similar

Same intention, but NW used it's financial resources ($4.5 million +) to spread the message.

An ad shown during The Master's would not have had the same impact.

 

[beavers]

The reason this is so terrible is the entire concept of "preventable" accidents. As if when a child dies in an accident it is the parent's fault.

When a child dies in an accident, couples get divorced, siblings fall into depression and people commit suicide. This is not a subject even remotely appropriate for TV in general, much less a celebratory party type event. Families that are just trying to cope with the loss are hit in the gut for something they can do nothing about.

You want to state some statistics? Fine. But talk about how a kid will never get to reach all of the milestones in life because their mom or dad was negligent? Way below the belt. The only people it really effects are the helicopter parents who have already got everything in bubble wrap and the people who have already lost a child.

"Preventable accident" is a redundant phrase. All accidents are preventable to some degree. The insistence that we do ALL WE CAN to keep kids safe is too often taken too far in today's society and we are developing perpetual children rather than highly functioning, successful adults.

Stupid, stupid ad.

As a parent of my own 4 year old, it is impossible to keep your child safe from 100% danger. However, it's about reducing risk. I read a sad story of Megan, who died when a dresser fell on top of her. http://www.meghanshope.org/ Before reading that story, it never crossed my mind to anchor furniture or the tv. Within hours, I ordered the anchors online and had them installed within the week. I did not want to suffer the same fate as what Megan's mother had with something so preventable, and inexpensive. And it took a powerful story for me to get to that point. And without her sharing her powerful story, I could have totally seen myself thinking something like this could never happen. When in fact, it can.

Something could have been done to save Megan. Her mother realizes this ... hence her campaign to change.

Per that website about 26 children die every year from furniture and TV falling on them. There are about 23.7 million children ages 0-5 in the US right now.

That is about a one in a million chance your child will die in this manner. Add in serious injury and you are talking maybe 1 in 500,000. That is what we call a freak accident. While preventable, yes, but not near as much of an issue as choking deaths (73/year) and SIDS (2300/yr).

I get that it can be dangerous, but it is very very low on the list of real dangers. Plus every parent that will take the time to install furniture anchors has already done it. This is definitely not worth the Super Bowl ad cost and the pain it caused to those who have lost a loved one.

I appreciate your statistics, but this campaign goes beyond anchoring furniture. Not sure if you visited the website, makesafehappen.com, but anchoring furniture is like .01% of the focus.

 

[Willie Neslon]

The reason this is so terrible is the entire concept of "preventable" accidents. As if when a child dies in an accident it is the parent's fault.

When a child dies in an accident, couples get divorced, siblings fall into depression and people commit suicide. This is not a subject even remotely appropriate for TV in general, much less a celebratory party type event. Families that are just trying to cope with the loss are hit in the gut for something they can do nothing about.

You want to state some statistics? Fine. But talk about how a kid will never get to reach all of the milestones in life because their mom or dad was negligent? Way below the belt. The only people it really effects are the helicopter parents who have already got everything in bubble wrap and the people who have already lost a child.

"Preventable accident" is a redundant phrase. All accidents are preventable to some degree. The insistence that we do ALL WE CAN to keep kids safe is too often taken too far in today's society and we are developing perpetual children rather than highly functioning, successful adults.

Stupid, stupid ad.

As a parent of my own 4 year old, it is impossible to keep your child safe from 100% danger. However, it's about reducing risk. I read a sad story of Megan, who died when a dresser fell on top of her. http://www.meghanshope.org/ Before reading that story, it never crossed my mind to anchor furniture or the tv. Within hours, I ordered the anchors online and had them installed within the week. I did not want to suffer the same fate as what Megan's mother had with something so preventable, and inexpensive. And it took a powerful story for me to get to that point. And without her sharing her powerful story, I could have totally seen myself thinking something like this could never happen. When in fact, it can.

Something could have been done to save Megan. Her mother realizes this ... hence her campaign to change.

Nothing wrong with that but many differences between that and the commercial even though intention similar

Same intention, but NW used it's financial resources ($4.5 million +) to spread the message.

An ad shown during The Master's would not have had the same impact.

If there was a commercial where we see Megan growing up, riding a bike, going to the prom, getting married, having a kid and then back to 4 year old Megan looking right into the camera and saying, i didn't get to experience any of that because I got crushed by (points) that dresser...you don't think that would be jarring and in poor taste to show on tv? Maybe a few parents nail the dresser to the wall and maybe less kids get hurt but so many better ways to get the point across. This was slick ad people flexing their creative muscles by shocking people for the sake of shocking them. They can say they wanted to start a dialogue and save lives but they wanted to be slick about it. Some lines just don't need to be crossed. It was in poor taste. Like Peta running a commercial saying, hey that pizza your eating, here's how it's made..then showing a cow's throat getting sliced open or something. Time and place for everything.

 

[Prince Myshkin]

I suspect that this ad and discussions about it will prompt many parents to take some additional safety measures around the home. It is not unreasonable to assume that at least one child's life will be spared because of those actions.

Nobody is arguing that. What is being argued is that there is probably a more appropriate time or at least a more tactful way to bring about those safety measures.

OK, but I'm not sure the message would have as much of an impact if done at different times and/or different ways. In my opinion, the argument can be made that it comes down to whether the uncomfortable feelings people had viewing the ad outweigh the lives it possibly saved. When I think about it that way, I'm not going to blame Nationwide.

Spend that 4.5 mil by giving 4500 preschools $1000 to show the commercial and give hardware for anchoring to parents on an orientation night. Guarantee more lives will be impacted...

 

[beavers]

The reason this is so terrible is the entire concept of "preventable" accidents. As if when a child dies in an accident it is the parent's fault.

When a child dies in an accident, couples get divorced, siblings fall into depression and people commit suicide. This is not a subject even remotely appropriate for TV in general, much less a celebratory party type event. Families that are just trying to cope with the loss are hit in the gut for something they can do nothing about.

You want to state some statistics? Fine. But talk about how a kid will never get to reach all of the milestones in life because their mom or dad was negligent? Way below the belt. The only people it really effects are the helicopter parents who have already got everything in bubble wrap and the people who have already lost a child.

"Preventable accident" is a redundant phrase. All accidents are preventable to some degree. The insistence that we do ALL WE CAN to keep kids safe is too often taken too far in today's society and we are developing perpetual children rather than highly functioning, successful adults.

Stupid, stupid ad.

As a parent of my own 4 year old, it is impossible to keep your child safe from 100% danger. However, it's about reducing risk. I read a sad story of Megan, who died when a dresser fell on top of her. http://www.meghanshope.org/ Before reading that story, it never crossed my mind to anchor furniture or the tv. Within hours, I ordered the anchors online and had them installed within the week. I did not want to suffer the same fate as what Megan's mother had with something so preventable, and inexpensive. And it took a powerful story for me to get to that point. And without her sharing her powerful story, I could have totally seen myself thinking something like this could never happen. When in fact, it can.Something could have been done to save Megan. Her mother realizes this ... hence her campaign to change.

Nothing wrong with that but many differences between that and the commercial even though intention similar

Same intention, but NW used it's financial resources ($4.5 million +) to spread the message.An ad shown during The Master's would not have had the same impact.

If there was a commercial where we see Megan growing up, riding a bike, going to the prom, getting married, having a kid and then back to 4 year old Megan looking right into the camera and saying, i didn't get to experience any of that because I got crushed by (points) that dresser...you don't think that would be jarring and in poor taste to show on tv? Maybe a few parents nail the dresser to the wall and maybe less kids get hurt but so many better ways to get the point across. This was slick ad people flexing their creative muscles by shocking people for the sake of shocking them. They can say they wanted to start a dialogue and save lives but they wanted to be slick about it. Some lines just don't need to be crossed. It was in poor taste. Like Peta running a commercial saying, hey that pizza your eating, here's how it's made..then showing a cow's throat getting sliced open or something. Time and place for everything.

We would be having the same conversation ... And opinions on whether or not this will help reduce the number of preventable accidents. And it would be a downer, and very sad.

 

[Jayrod]

The reason this is so terrible is the entire concept of "preventable" accidents. As if when a child dies in an accident it is the parent's fault.

When a child dies in an accident, couples get divorced, siblings fall into depression and people commit suicide. This is not a subject even remotely appropriate for TV in general, much less a celebratory party type event. Families that are just trying to cope with the loss are hit in the gut for something they can do nothing about.

You want to state some statistics? Fine. But talk about how a kid will never get to reach all of the milestones in life because their mom or dad was negligent? Way below the belt. The only people it really effects are the helicopter parents who have already got everything in bubble wrap and the people who have already lost a child.

"Preventable accident" is a redundant phrase. All accidents are preventable to some degree. The insistence that we do ALL WE CAN to keep kids safe is too often taken too far in today's society and we are developing perpetual children rather than highly functioning, successful adults.

Stupid, stupid ad.

As a parent of my own 4 year old, it is impossible to keep your child safe from 100% danger. However, it's about reducing risk. I read a sad story of Megan, who died when a dresser fell on top of her. http://www.meghanshope.org/ Before reading that story, it never crossed my mind to anchor furniture or the tv. Within hours, I ordered the anchors online and had them installed within the week. I did not want to suffer the same fate as what Megan's mother had with something so preventable, and inexpensive. And it took a powerful story for me to get to that point. And without her sharing her powerful story, I could have totally seen myself thinking something like this could never happen. When in fact, it can.

Something could have been done to save Megan. Her mother realizes this ... hence her campaign to change.

Per that website about 26 children die every year from furniture and TV falling on them. There are about 23.7 million children ages 0-5 in the US right now.

That is about a one in a million chance your child will die in this manner. Add in serious injury and you are talking maybe 1 in 500,000. That is what we call a freak accident. While preventable, yes, but not near as much of an issue as choking deaths (73/year) and SIDS (2300/yr).

I get that it can be dangerous, but it is very very low on the list of real dangers. Plus every parent that will take the time to install furniture anchors has already done it. This is definitely not worth the Super Bowl ad cost and the pain it caused to those who have lost a loved one.

I appreciate your statistics, but this campaign goes beyond anchoring furniture. Not sure if you visited the website, makesafehappen.com, but anchoring furniture is like .01% of the focus.

Considering that was one of the featured things in the commercial and that is what the website you directed me to, I doubt it is .01% of the focus.

I have very little interest in the better safe than sorry concept, yet I guarantee you there is hardly anything on that website I'm not already aware of and have already dealt with. People who will run to that website are probably in the same boat.

Pretty much all this commercial has really done is piss people off and break some people's hearts.

 

[jhib]

no love for the avocado draft commercial? Australia selects the kangaroo..

Avocado and Loctite both won the night at my house.

 

[trogg78]

This harshed my buzz...2/10 would not bang.

 

[culdeus]

I suspect that this ad and discussions about it will prompt many parents to take some additional safety measures around the home. It is not unreasonable to assume that at least one child's life will be spared because of those actions.

Nobody is arguing that. What is being argued is that there is probably a more appropriate time or at least a more tactful way to bring about those safety measures.

OK, but I'm not sure the message would have as much of an impact if done at different times and/or different ways. In my opinion, the argument can be made that it comes down to whether the uncomfortable feelings people had viewing the ad outweigh the lives it possibly saved. When I think about it that way, I'm not going to blame Nationwide.

Spend that 4.5 mil by giving 4500 preschools $1000 to show the commercial and give hardware for anchoring to parents on an orientation night. Guarantee more lives will be impacted...

Allstate sends their reps out to preschools with car seat people all the time here. So much that others have copied it. They get their card out there and help people fix their issues if they want it. This probably costs them some coin, but I'm betting they make it back and then some. Who wants to give Nationwide any money after this?

 

[beavers]

The reason this is so terrible is the entire concept of "preventable" accidents. As if when a child dies in an accident it is the parent's fault.

When a child dies in an accident, couples get divorced, siblings fall into depression and people commit suicide. This is not a subject even remotely appropriate for TV in general, much less a celebratory party type event. Families that are just trying to cope with the loss are hit in the gut for something they can do nothing about.

You want to state some statistics? Fine. But talk about how a kid will never get to reach all of the milestones in life because their mom or dad was negligent? Way below the belt. The only people it really effects are the helicopter parents who have already got everything in bubble wrap and the people who have already lost a child.

"Preventable accident" is a redundant phrase. All accidents are preventable to some degree. The insistence that we do ALL WE CAN to keep kids safe is too often taken too far in today's society and we are developing perpetual children rather than highly functioning, successful adults.

Stupid, stupid ad.

As a parent of my own 4 year old, it is impossible to keep your child safe from 100% danger. However, it's about reducing risk. I read a sad story of Megan, who died when a dresser fell on top of her. http://www.meghanshope.org/ Before reading that story, it never crossed my mind to anchor furniture or the tv. Within hours, I ordered the anchors online and had them installed within the week. I did not want to suffer the same fate as what Megan's mother had with something so preventable, and inexpensive. And it took a powerful story for me to get to that point. And without her sharing her powerful story, I could have totally seen myself thinking something like this could never happen. When in fact, it can.Something could have been done to save Megan. Her mother realizes this ... hence her campaign to change.

Per that website about 26 children die every year from furniture and TV falling on them. There are about 23.7 million children ages 0-5 in the US right now.That is about a one in a million chance your child will die in this manner. Add in serious injury and you are talking maybe 1 in 500,000. That is what we call a freak accident. While preventable, yes, but not near as much of an issue as choking deaths (73/year) and SIDS (2300/yr).

I get that it can be dangerous, but it is very very low on the list of real dangers. Plus every parent that will take the time to install furniture anchors has already done it. This is definitely not worth the Super Bowl ad cost and the pain it caused to those who have lost a loved one.

I appreciate your statistics, but this campaign goes beyond anchoring furniture. Not sure if you visited the website, makesafehappen.com, but anchoring furniture is like .01% of the focus.

Considering that was one of the featured things in the commercial and that is what the website you directed me to, I doubt it is .01% of the focus.I have very little interest in the better safe than sorry concept, yet I guarantee you there is hardly anything on that website I'm not already aware of and have already dealt with.

Pretty much all this commercial has really done is piss people off and break some people's hearts.

"People who will run to that website are probably in the same boat."You're severly overestimating the human race.

 

[Jayrod]

The reason this is so terrible is the entire concept of "preventable" accidents. As if when a child dies in an accident it is the parent's fault.

When a child dies in an accident, couples get divorced, siblings fall into depression and people commit suicide. This is not a subject even remotely appropriate for TV in general, much less a celebratory party type event. Families that are just trying to cope with the loss are hit in the gut for something they can do nothing about.

You want to state some statistics? Fine. But talk about how a kid will never get to reach all of the milestones in life because their mom or dad was negligent? Way below the belt. The only people it really effects are the helicopter parents who have already got everything in bubble wrap and the people who have already lost a child.

"Preventable accident" is a redundant phrase. All accidents are preventable to some degree. The insistence that we do ALL WE CAN to keep kids safe is too often taken too far in today's society and we are developing perpetual children rather than highly functioning, successful adults.

Stupid, stupid ad.

As a parent of my own 4 year old, it is impossible to keep your child safe from 100% danger. However, it's about reducing risk. I read a sad story of Megan, who died when a dresser fell on top of her. http://www.meghanshope.org/ Before reading that story, it never crossed my mind to anchor furniture or the tv. Within hours, I ordered the anchors online and had them installed within the week. I did not want to suffer the same fate as what Megan's mother had with something so preventable, and inexpensive. And it took a powerful story for me to get to that point. And without her sharing her powerful story, I could have totally seen myself thinking something like this could never happen. When in fact, it can.Something could have been done to save Megan. Her mother realizes this ... hence her campaign to change.

Per that website about 26 children die every year from furniture and TV falling on them. There are about 23.7 million children ages 0-5 in the US right now.That is about a one in a million chance your child will die in this manner. Add in serious injury and you are talking maybe 1 in 500,000. That is what we call a freak accident. While preventable, yes, but not near as much of an issue as choking deaths (73/year) and SIDS (2300/yr).

I get that it can be dangerous, but it is very very low on the list of real dangers. Plus every parent that will take the time to install furniture anchors has already done it. This is definitely not worth the Super Bowl ad cost and the pain it caused to those who have lost a loved one.

I appreciate your statistics, but this campaign goes beyond anchoring furniture. Not sure if you visited the website, makesafehappen.com, but anchoring furniture is like .01% of the focus.

Considering that was one of the featured things in the commercial and that is what the website you directed me to, I doubt it is .01% of the focus.I have very little interest in the better safe than sorry concept, yet I guarantee you there is hardly anything on that website I'm not already aware of and have already dealt with.

Pretty much all this commercial has really done is piss people off and break some people's hearts.

"People who will run to that website are probably in the same boat."You're severly overestimating the human race.

I think you are if you assume that the same person who will give enough of a crap to even check the website isn't the same person who already gave enough of a crap to take all the safety precautions possible. Basically, I think it is likely just preaching to the choir.

 

[Courtjester]

I personally found this commercial that aired before the Super Bowl the best of the bunch:

https://www.youtube.com/watch?v=mc0w7LvQrtw

 

[Zow]

Man, this was like hitting on a girl by telling her you spend the day dealing with pedophiles.