Nationwide SB commercial. (1 Viewer)

[bigbottom]

Not cool.

I appreciate the message, but the execution was terrible.

 

[Capella]

BTW: Cappy is cool. I've been a #### to him lately but he is cool.

Just wait until he calls you "white trash"...

Yea you didn't do anything to provoke that.

 

[beavers]

Would you guys have been as outraged if this aired outside of the super bowl?

They wasted huge chunks of money. If this aired outside of the Super Bowl it wouldn't have been as big of a fail. This was extremely bad marketing, discussing a child dying doesn't make a consumer feel good - It isn't a brand you want to look into or be a part of after seeing the ad.Either someone very senior in their marketing department or their TV ad agency will be fired from this.

This wasn't an ad to buy their insurance ... It was an ad to bring awareness to child accidents. As a long time associate and policy member, I was super surprised by this ad since NW is normally very conservative. But if you knew anything about NW and their involvement with Nationwide Children's Hospital in CBus, it would make more sense. NW has given the hospital over $75 million over the last 10 years alone. If it saves one life, they succeeded.

 

[beavers]

Nationwide just got sued by their employees for screwing them on their 401k plan.

Classy outfit.

Did you even read the article?

 

[(HULK)]

Peyton:

Nothing beats that dead kid smell

 

[(HULK)]

Peyton:

Nothing beats that dead kid smell

Chicken parm can choke your child

 

[Brony]

I must have fast forwarded this or been in the bathroom last night. Now that I've seen it, my Super Bowl experienced is ruined. Ruined I tell ya. The ad is pretty much the worst thing to happen to anyone anywhere for infinity.

 

[3C's]

They need to stick to the funny, especially for such a party day like the superbowl. Nothing funny today, maybe snickers.

No, they need to stick to this: http://media.tumblr.com/5099291fa75017df5fd62b42eee83e54/tumblr_inline_n31x8aXO911qg1txh.jpg http://media.tumblr.com/3c9b531487143c1a1cbf55f20a169ee0/tumblr_inline_n31xd9Xk7b1qg1txh.jpg

 

[Slapdash]

Avocado ‏@RealAvocadoFact 6h

6 hours ago

Avocados don't make any money from scaring you about your children dying, just another quick fun fact about avocados.

 

[StrikeS2k]

http://sports.yahoo.com/blogs/nfl-shutdown-corner/worst-super-bowl-ad-ever--nationwide-s-jarring-dead-kid-ad-012344158.html

Thoughts?

Who cares? The commercial was a bit of a downer but well intentioned. Why is the internet blowing up over this?

If, by well intentioned, you mean trying to sell insurance then yes you're absolutely correct. But when people do something completely distasteful in the name of making a buck it usually has the opposite effect on me.

 

[Prince Myshkin]

Would you guys have been as outraged if this aired outside of the super bowl?

They wasted huge chunks of money. If this aired outside of the Super Bowl it wouldn't have been as big of a fail. This was extremely bad marketing, discussing a child dying doesn't make a consumer feel good - It isn't a brand you want to look into or be a part of after seeing the ad.Either someone very senior in their marketing department or their TV ad agency will be fired from this.

This wasn't an ad to buy their insurance ... It was an ad to bring awareness to child accidents. As a long time associate and policy member, I was super surprised by this ad since NW is normally very conservative. But if you knew anything about NW and their involvement with Nationwide Children's Hospital in CBus, it would make more sense. NW has given the hospital over $75 million over the last 10 years alone. If it saves one life, they succeeded.

Gotta love the old "if it saves one life" logic...

If you spend 5 million dollars on a project that only saves one life, that project was an epic fail.

 

[beavers]

Would you guys have been as outraged if this aired outside of the super bowl?

They wasted huge chunks of money. If this aired outside of the Super Bowl it wouldn't have been as big of a fail. This was extremely bad marketing, discussing a child dying doesn't make a consumer feel good - It isn't a brand you want to look into or be a part of after seeing the ad.Either someone very senior in their marketing department or their TV ad agency will be fired from this.

This wasn't an ad to buy their insurance ... It was an ad to bring awareness to child accidents. As a long time associate and policy member, I was super surprised by this ad since NW is normally very conservative. But if you knew anything about NW and their involvement with Nationwide Children's Hospital in CBus, it would make more sense. NW has given the hospital over $75 million over the last 10 years alone. If it saves one life, they succeeded.

Gotta love the old "if it saves one life" logic...

If you spend 5 million dollars on a project that only saves one life, that project was an epic fail.

Add that to their $75 mil spend over the last 10 years to NW Children's Hospital ... What return do they have to show from that? Maybe two lives ... who knows

 

[3C's]

Would you guys have been as outraged if this aired outside of the super bowl?

They wasted huge chunks of money. If this aired outside of the Super Bowl it wouldn't have been as big of a fail. This was extremely bad marketing, discussing a child dying doesn't make a consumer feel good - It isn't a brand you want to look into or be a part of after seeing the ad.Either someone very senior in their marketing department or their TV ad agency will be fired from this.

This wasn't an ad to buy their insurance ... It was an ad to bring awareness to child accidents. As a long time associate and policy member, I was super surprised by this ad since NW is normally very conservative. But if you knew anything about NW and their involvement with Nationwide Children's Hospital in CBus, it would make more sense. NW has given the hospital over $75 million over the last 10 years alone. If it saves one life, they succeeded.

Gotta love the old "if it saves one life" logic...

If you spend 5 million dollars on a project that only saves one life, that project was an epic fail.

Not if that one life was your kid.

 

[Prince Myshkin]

Would you guys have been as outraged if this aired outside of the super bowl?

They wasted huge chunks of money. If this aired outside of the Super Bowl it wouldn't have been as big of a fail. This was extremely bad marketing, discussing a child dying doesn't make a consumer feel good - It isn't a brand you want to look into or be a part of after seeing the ad.Either someone very senior in their marketing department or their TV ad agency will be fired from this.

This wasn't an ad to buy their insurance ... It was an ad to bring awareness to child accidents. As a long time associate and policy member, I was super surprised by this ad since NW is normally very conservative. But if you knew anything about NW and their involvement with Nationwide Children's Hospital in CBus, it would make more sense. NW has given the hospital over $75 million over the last 10 years alone. If it saves one life, they succeeded.

Gotta love the old "if it saves one life" logic...

If you spend 5 million dollars on a project that only saves one life, that project was an epic fail.

Not if that one life was your kid.

 

[3C's]

Would you guys have been as outraged if this aired outside of the super bowl?

They wasted huge chunks of money. If this aired outside of the Super Bowl it wouldn't have been as big of a fail. This was extremely bad marketing, discussing a child dying doesn't make a consumer feel good - It isn't a brand you want to look into or be a part of after seeing the ad.Either someone very senior in their marketing department or their TV ad agency will be fired from this.

This wasn't an ad to buy their insurance ... It was an ad to bring awareness to child accidents. As a long time associate and policy member, I was super surprised by this ad since NW is normally very conservative. But if you knew anything about NW and their involvement with Nationwide Children's Hospital in CBus, it would make more sense. NW has given the hospital over $75 million over the last 10 years alone. If it saves one life, they succeeded.

Gotta love the old "if it saves one life" logic...

If you spend 5 million dollars on a project that only saves one life, that project was an epic fail.

Not if that one life was your kid.

Sorry, didn't realize you were impotent.

 

[fantasycurse42]

Would you guys have been as outraged if this aired outside of the super bowl?

They wasted huge chunks of money. If this aired outside of the Super Bowl it wouldn't have been as big of a fail. This was extremely bad marketing, discussing a child dying doesn't make a consumer feel good - It isn't a brand you want to look into or be a part of after seeing the ad.Either someone very senior in their marketing department or their TV ad agency will be fired from this.

This wasn't an ad to buy their insurance ... It was an ad to bring awareness to child accidents. As a long time associate and policy member, I was super surprised by this ad since NW is normally very conservative. But if you knew anything about NW and their involvement with Nationwide Children's Hospital in CBus, it would make more sense. NW has given the hospital over $75 million over the last 10 years alone. If it saves one life, they succeeded.

There were more tasteful ways to do it... Why not a parent saving a child's life?

And BTW, every marketing dollar has a purpose beyond good intentions. If all they wanted to do was raise awareness, why even mention Nationwide?

 

[beavers]

Would you guys have been as outraged if this aired outside of the super bowl?

They wasted huge chunks of money. If this aired outside of the Super Bowl it wouldn't have been as big of a fail. This was extremely bad marketing, discussing a child dying doesn't make a consumer feel good - It isn't a brand you want to look into or be a part of after seeing the ad.Either someone very senior in their marketing department or their TV ad agency will be fired from this.

This wasn't an ad to buy their insurance ... It was an ad to bring awareness to child accidents. As a long time associate and policy member, I was super surprised by this ad since NW is normally very conservative. But if you knew anything about NW and their involvement with Nationwide Children's Hospital in CBus, it would make more sense. NW has given the hospital over $75 million over the last 10 years alone. If it saves one life, they succeeded.

There were more tasteful ways to do it... Why not a parent saving a child's life?

And BTW, every marketing dollar has a purpose beyond good intentions. If all they wanted to do was raise awareness, why even mention Nationwide?

I thought about that more this morning -- that maybe a happy ending would've been better than the current ad ... but would it have received the same discussion? Probably not.

Nationwide has been really moving back toward their roots - they changed the logo back to the hideous N and Eagle. They have also had some sort of child safety campaign for 60+ years (I'm not familiar with it much though) but it's in-line with them going back to their roots.

I'm more surprised at them airing such a controversial ad ... but am not surprised that it was about child safety. And why not keep their name on the ad? Did you think they should have put http://makesafehappen.com/ instead of the Nationwide logo on it? If that was the case, then they would've got slammed for being cowards ... and not owning up to such a depressing ad.

 

[Prince Myshkin]

Would you guys have been as outraged if this aired outside of the super bowl?

They wasted huge chunks of money. If this aired outside of the Super Bowl it wouldn't have been as big of a fail. This was extremely bad marketing, discussing a child dying doesn't make a consumer feel good - It isn't a brand you want to look into or be a part of after seeing the ad.Either someone very senior in their marketing department or their TV ad agency will be fired from this.

This wasn't an ad to buy their insurance ... It was an ad to bring awareness to child accidents. As a long time associate and policy member, I was super surprised by this ad since NW is normally very conservative. But if you knew anything about NW and their involvement with Nationwide Children's Hospital in CBus, it would make more sense. NW has given the hospital over $75 million over the last 10 years alone. If it saves one life, they succeeded.

Gotta love the old "if it saves one life" logic...

If you spend 5 million dollars on a project that only saves one life, that project was an epic fail.

Not if that one life was your kid.

Sorry, didn't realize you were impotent.

man, you got me there

Apparently logic isn't your thing and that's fine...I'll step out now. Feel free to drop more penis jokes, insults, and emotional, irrational arguments

 

[fantasycurse42]

Would you guys have been as outraged if this aired outside of the super bowl?

They wasted huge chunks of money. If this aired outside of the Super Bowl it wouldn't have been as big of a fail. This was extremely bad marketing, discussing a child dying doesn't make a consumer feel good - It isn't a brand you want to look into or be a part of after seeing the ad.Either someone very senior in their marketing department or their TV ad agency will be fired from this.

This wasn't an ad to buy their insurance ... It was an ad to bring awareness to child accidents. As a long time associate and policy member, I was super surprised by this ad since NW is normally very conservative. But if you knew anything about NW and their involvement with Nationwide Children's Hospital in CBus, it would make more sense. NW has given the hospital over $75 million over the last 10 years alone. If it saves one life, they succeeded.

There were more tasteful ways to do it... Why not a parent saving a child's life?And BTW, every marketing dollar has a purpose beyond good intentions. If all they wanted to do was raise awareness, why even mention Nationwide?

I thought about that more this morning -- that maybe a happy ending would've been better than the current ad ... but would it have received the same discussion? Probably not.

No it wouldn't be the same discussion, it would be a smaller population discussing the actual issue they want discussed, not a larger population talking about not liking a commercial and not discussing the issue.

 

[comfortably numb]

meh,

im fine with it

bummer type of commercial but it hits hard and that what they were aiming for.

Only way to have made it more difficult was to have the lung cancer commercial people narrate

 

[fantasycurse42]

meh,

im fine with it

bummer type of commercial but it hits hard and that what they were aiming for.

Only way to have made it more difficult was to have the lung cancer commercial people narrate

They could've added a silent person crying too at the end and joined forces with Nomore.org

 

[beavers]

Would you guys have been as outraged if this aired outside of the super bowl?

They wasted huge chunks of money. If this aired outside of the Super Bowl it wouldn't have been as big of a fail. This was extremely bad marketing, discussing a child dying doesn't make a consumer feel good - It isn't a brand you want to look into or be a part of after seeing the ad.Either someone very senior in their marketing department or their TV ad agency will be fired from this.

This wasn't an ad to buy their insurance ... It was an ad to bring awareness to child accidents. As a long time associate and policy member, I was super surprised by this ad since NW is normally very conservative. But if you knew anything about NW and their involvement with Nationwide Children's Hospital in CBus, it would make more sense. NW has given the hospital over $75 million over the last 10 years alone. If it saves one life, they succeeded.

There were more tasteful ways to do it... Why not a parent saving a child's life?And BTW, every marketing dollar has a purpose beyond good intentions. If all they wanted to do was raise awareness, why even mention Nationwide?

I thought about that more this morning -- that maybe a happy ending would've been better than the current ad ... but would it have received the same discussion? Probably not.

No it wouldn't be the same discussion, it would be a smaller population discussing the actual issue they want discussed, not a larger population talking about not liking a commercial and not discussing the issue.

And possibly saved their brand from having any negativity associated with it. As I mentioned before ... they are super conservative (with their business operations). So, I'm surprised by this and they could've softened the message ... But they didn't. There are signs everywhere in the workplace about the campaign. The reaction was not unexpected, IMO.

 

[KCitons]

When I saw it, I just thought it was odd, but moved on pretty quickly and forgot about it. Later on, after the Nissan commercial about the race car driver dad, and some of the other sappy commercials, I told my wife the overall feel of all the commercials was kind of a let down. The Bud commercial wasn't funny and made my daughter tear up a little. Remember the days of the Bud -weis-er frogs? We've fallen a long way.

At the end of the day, I didn't feel compelled to change my insurance, buy a Nissan or down a Budweiser. The only emotion I felt was shock. How the #### do you not run Marshawn Lynch at the 1 yard line?

 

[belljr]

And Go Daddy got #### for the "puppy mill" commercial? Bs

 

[culdeus]

So has the "If people are talking about it it means they got their money's worth" posts shown up yet? Usually threads like this are catnip for that nonsense.

 

[Tecumseh]

When I saw it, I just thought it was odd, but moved on pretty quickly and forgot about it. Later on, after the Nissan commercial about the race car driver dad, and some of the other sappy commercials, I told my wife the overall feel of all the commercials was kind of a let down. The Bud commercial wasn't funny and made my daughter tear up a little. Remember the days of the Bud -weis-er frogs? We've fallen a long way.

At the end of the day, I didn't feel compelled to change my insurance, buy a Nissan or down a Budweiser. The only emotion I felt was shock. How the #### do you not run Marshawn Lynch at the 1 yard line?

C'mon, I thought the commercials were fun and light-hearted. Who doesn't love amputees?

 

[GroveDiesel]

And Go Daddy got #### for the "puppy mill" commercial? Bs

No, GoDaddy invents controversy before the Super Bowl to generate free publicity.

 

[Dinsy Ejotuz]

3) not the time for it. People there to party and laugh at dumb commercials and now you have moms sitting there with their mouth agape watching a cute kid saying he's dead.

Really this is the one.

 

[Captain Quinoa]

I thought about that more this morning -- that maybe a happy ending would've been better than the current ad ...

I don't think they can show that on network tv.

 

[TenTimes]

How does some lowly superglue company make a better ad than an insurance company worth billions?

 

[Dinsy Ejotuz]

How does some lowly superglue company make a better ad than an insurance company worth billions?

No little kids died?

 

[Guest]

Lots of "dad" themed commercials this year. Was that a directive handed down by the NFL?

 

[T Bell]

I wonder if that will actually cost them business. People seem to be downright mortified at this ad. It was really terrible.

Yeah! #### Nationwide! Now I'm not going to buy any life insurance! Yeah!

 

[MattFancy]

Lots of "dad" themed commercials this year. Was that a directive handed down by the NFL?

Noticed that too. Was a weird year for commercials. They went with the more serious tone this year. Not many funny ones at all.

 

[NewlyRetired]

I still don't get the race car driver one. Knowing the song they picked it did not make any sense how it ended. It also ended right before this verse in the song which might have made a little more sense given what they were selling

He came from college just the other day,

So much like a man I just had to say,

I'm proud of you, won't you sit for a while

He shook his head and said with a smile,

What I'm feeling like, Dad, is to borrow the car keys

See you later can I have them please.

 

[beavers]

Nationwide's Child Safety Awareness Ad Was Supposed To Harsh Your Super Bowl Buzzhttp://www.fastcocreate.com/3041249/super-bowl-xlix/nationwides-child-safety-awareness-ad-was-supposed-to-harsh-your-super-bowl-

 

[StrikeS2k]

I still don't get the race car driver one. Knowing the song they picked it did not make any sense how it ended. It also ended right before this verse in the song which might have made a little more sense given what they were selling

He came from college just the other day,

So much like a man I just had to say,

I'm proud of you, won't you sit for a while

He shook his head and said with a smile,

What I'm feeling like, Dad, is to borrow the car keys

See you later can I have them please.

Yeah that ad ddin't make any sense to me either.

 

[(HULK)]

Lots of lower limb amputee commericials this year. Weird.

 

[Scoresman]

that superglue commercial was the best superbowl ad in years.

 

[urbanhack]

http://www.pastemagazine.com/articles/2015/02/valuable-lessons-i-learned-from-budweisers-hypocri.html

 

[glvsav37]

they made children cry and sucked the air out of countless parties. "educate" us on another day. One day to have fun and they gotta go being all dramatic. I hope the boss walks in right in the middle of their holiday party and announces some staff changes are afoot and people will be notified in the coming weeks about their future with the company. That is pretty much what they just did to the american public. we're trying to have a good time here.

This was the FB post from a family in our area today who recently lost a child to drowning....I think they can say it best:

The morning after and my wife and I are still dealing with the fallout of that Nationwide Insurance commercial. To be clear, we 100% support the efforts of groups, like the Long Island Drowning Prevention Task Force , who raise awareness about preventable death - through responsible education . There is a right way to start the conversation and a wrong way. In our opinion, Nationwide Insurance blindsided families that are suffering EVERY day with this pain during a time when our families are together celebrating a national pastime. What should have been joyous occassion was ruined by their ill-conceived ad that could have gotten the same message across without being so traumatizing to families that are all too aware of what they are missing out on. Some commenters pointed out that If the commercial "saved one child's life, then it was worth it" - but that's not the point. The point is that they could have accomplished the same message without so overtly rubbing salt in the wounds of parents and siblings who already know this feeling and don't need to be reminded by a multi-billion dollar company that stands to profit by the exposure. This is all we are going to say on the matter and we look forward to getting back to doing what we do: Making this world a KINDER place, one Rees' piece at a time...

 

[MattFancy]

that superglue commercial was the best superbowl ad in years.

Loved that one. Was really one of the only funny ones I can remember outside of the Snickers commercial.

 

[NutterButter]

http://sports.yahoo.com/blogs/nfl-shutdown-corner/worst-super-bowl-ad-ever--nationwide-s-jarring-dead-kid-ad-012344158.html

Thoughts?

Who cares? The commercial was a bit of a downer but well intentioned. Why is the internet blowing up over this?

Welcome to america, where we need things to be angry about

 

[Sabertooth]

The fact that it was Julia Roberts on the voice over was fantastic. She's just seems like such a ####.

 

[TenTimes]

that superglue commercial was the best superbowl ad in years.

Loved that one. Was really one of the only funny ones I can remember outside of the Snickers commercial.

I gave a chuckle to the Doritos airplane seat commercial with the blonde mom holding the baby.

 

[Black Box]

How does some lowly superglue company make a better ad than an insurance company worth billions?

No little kids died?

Not yet. Nationwide is here to remind you that superglue can kill children.

 

[QuizGuy66]

I liked the Dodge one with the happy old people giving advice "Put the pedal to the metal!"

All I could think about watching that ad whether one of those old people ran over the Nationwide kid.

-QG

 

[Parrothead]

no love for the avocado draft commercial? Australia selects the kangaroo..

 

[oso diablo]

given all the layers of approval needed, i am shocked that everyone green-lighted a SB ad with an image of an overflowing bathtub while talking about children dying. it boggles the mind.

 

[belljr]

no love for the avocado draft commercial? Australia selects the kangaroo..

Liked it. The Polar Bear with sombrero was