Are you constantly blown away when ISO's are run at the end of games over and over and over again by most teams at all levels of basketball?
I certainly understand where you're coming from - I'm a fan of motion offenses in general and I'm a firm believer that lack of ball movement and leads to stagnant players and less effective offense overall. But in 1 possession, do-or-die situations in which the defense is set, just running the regular offense rarely works because the defense is at such an advantage.
How often do those Isos work out Tommy? Not very often. You usually end up with an off balance, contested jumper from distance - that's a fail regardless of who is taking the shot. The defense is at an advantage because they basically only have to cover 1 guy. You're putting zero pressure on them. It's stupid. It's a sop to the biggest ego on the team. Obviously if you've only got 3 seconds to work with your options are limited, but when you have a near full 24 and you run an iso you're doing the other team a favor. Bad offense.
I've made this argument consistently for a while now. There's a lot of factors at work in the final minute that make it difficult to compare apples to apples, but to me the strongest evidence that the Groovus position here is the correct one is the fact that when Hollinger did that article:
(1) the best offense in the league in the final minute was the one with the best pass-first point guard, Chris Paul, and
(2) unlike what I assume is pretty much every other team in the league (Hollinger didn't include all the data for all the teams) they were actually as good or better in the final minute as they were throughout the game, meaning that other "factors" like increased defensive intensity or fatigue or whatever really weren't factors at all.
I'm open to another argument, but to my mind, if you want to argue that running final possessions through stars and/or running ISOs is the best way to play down the stretch, you have to address that point.
Why is the best team down the stretch also the one that's the most unpredictable?