I definitely understand the hype. I go to the one on 49th and Madison and don't know why more people don't do online ordering. The line is enormous even before 12.
My still early Mealpal feedback is that while I have a lot of options in my area, I really wish these places would vary up what they offer. Most seem to just have a regular schedule of Monday offering, Tuesday offering, etc, and some places seem to double up during the week. A sandwich place I've been to which has like 12 different items on the menu only seems to offer 2 through MP. Come on.