We'll see the ratings tomorrow, but the initial reaction has been over-the-moon from all factions today. Im someone who hates TNF with a passion, but many like me....loved this and the ratings will probably justify exploring (a) an 8 game package of random NFL teams for morning games only or, more lucratively (b) a London franchise to serve this purpose.
Here is a
cross-post from this evening:
In the scenario where the NFL wants a franchise in London, then:
(1) sure, this can be sold to the networks as up to a a max of an
8-game standalone package; an incremental product that would take away slightly from the Sunday afternoon package as TNF did.
(2) If the London franchise is either via expansion or if it's Jacksonville moving, then there is
ZERO to very little value lost in dollar-value from the Sunday afternoon package; nearly 100% of the revenue of this new package would go to the league. The loss of eyeballs for the afternoon package would only come from the opponent side of the equation; i.e. assume London in is the Giants division. The one time a year the Giants are in London and on SMF, then the 1pm/4pm package would lose one of the biggest markets' eyeballs for an afternoon. That means something, yes, but not a whole lot.
(3) the
value of the London franchise would get an immediate boost as no other team would have with maximum exposure via 8 national/international TV games
(4) The first big caveat here is that
the London franchise would need to sell its seats like no other franchise given its place in the spotlight. Looking at an empty stadium every other weekend on national/international television would not be the optic the NFL would want to show on one of its 5 regular season packages.
(5)
If the London team is not good on the field, then the attractiveness of the SMF package declines rapidly. Every other package mitigates risk of clunkers through diversity of teams in the package and/or through flexing. No such options would be available here. I suppose one option for risk mitigation would be to front-load London's home schedule a little bit.
(6) Also...
playing west coast teams is difficult home or away; putting travel aside (b/c that will not be an issue) and looking only at game-times you'd have to make all games vs the west coast teams, home or away, part of the Sunday afternoon package and start either at (1) 1pm Pacific/4pm eastern/9PM GMT(late for London) or (2) 10am Pacific/1pm eastern/6pm GMT (early for the west coast teams). So the package probably would
not be a full 8 games due to this.