
Mello
I agree that the players need some type of validation (if nothing else to save face) that this extra $$ is necessary for the owners to "grow the game". I see the following issues impacting the NFL and Owners especially in the next few years and at the root of their concerns they will not "profit" as much as they feel they should:
1) Little to no public funding of stadiums (If you did not get a newer stadium in the last 10 years or so, you will have difficulty keeping up with the stadiums that have 20X more luxury boxes - which is where the real money is at)- may not be as big of an issue the next couple of years - see #6 below
2) "Growing the Game" - this could be the NFL network and other endeavors to promote the NFL are costing extensive money, but when they make a profit the players get a cut. They are not putting up risk $$ to cover initial costs.
3) Dramatic increase in labor costs - I don't remember the number for certain, but I believe the labor costs have increased 42% in the last four years.
4) Medical costs - not just retired players, but the active players coverage costs are supposed to balloon out of sight. Ross Tucker - NFL radio (who is strongly on the players side) did some analysis of future medical coverage costs for football players and it was an astronomical increase - something like $10,000/month/player in a few more years. That would be over $50 million per year for a 53 man squad not counting all the others required to be covered.
5) Potential liabilities 10 yrs or more from now from concussions and other ailments could put the NFL under $100 million suits yearly. I think we all realize that especially head trauma has been ignored for a long time and the long term affects are starting tally up. I am sure the owners are bracing for a slew of potential liability lawsuits in the near future.
6) The economy is not really showing signs of growing and ownership may be in the same fear that many other businesses are about the future. Proceed very cautiously because things could go "south" quickly. I am sure even before the activities the last 2 months by these two sides the economy was going to affect especially the luxury box rentals. Now I am certain whether this gets resolved moderately soon or not, both sides are going to see a lot less revenue in the next couple of years at least.
I can see all these issues causing the owners to need to adjust their "business" model they have used in the past. The two issues that have caused me to side more with the owners are 1) I believe if the Ownership side wins - the NFL will not change greatly from what it is now, if they lose in this it will be the "Wild Wild West" as has been described by some, 2)D Smith and the Union leadership are only looking out for the current NFL players. If they have to decide between something that will give the players more $$ now but hurt the NFL and revenues in the future, that is not a major worry. Very similar to what we are dealing with on all the govt spending levels, short sighted decisions that help the hear and now, but hurt long term. My biggest fear is the NFL becoming similar to MLB (and no I do not want to rehash that argument) after this is finished.