Ok.  Here's a summary I pulled together for the Impact Theory Founders Key...
Overview:  Content studio whose goal is to create the next Disney by developing empowering storylines for the next generation of content consumers.  The Founders Key is a series of NFTs which serve as the cornerstone of the project’s community first ethos to give owners access to the ongoing value created by the company.  This is done via special access to future NFT mints of its various content franchises.
Dev Team:  Impact Theory is led by successful entrepreneur and co-founder of Quest Nutrition, Tom Bilyeu.  This is pseudo-philanthropic endeavor for him, but something he’s extremely passionate about and will work tirelessly to make successful.  The company now has around 40 employees including marketers, artists, engineers and even includes former Disney and Netflix executives.
Project specifics:  https://www.youtube.com/watch?v=WAteiGkS-Oc&ab_channel=NFTCulture
-          Key quotes – “We’re trying to disrupt Disney.  We’re trying to make sure nobody gets to the age of 15 without encountering a growth mindset and we’re going to do it at scale through story.”
“I will win on the jump (NFT sales), for sure, but then I’m going to support it for the next 40 years.  90% of the long tail value will be captured by my community, not me.”
“For me this is a long term play that we’re not just trying to pump these out.  Each one of these <10 projects currently in development> is a franchise that we plan to carry to the screen.”
There are currently 10 different stories/projects being developed including Neon Future PFP with Steve Aoki in early 2022.  Another storyline is due to drop in early November 2021 with “absolutely top-tier art…and a story planned out over 3 years…and will support for 5 years whether it makes money or not.”
https://medium.com/@george_pags/impact-theory-founder-key-c8d2f687f1ef
NFT Minting Details:  There are three tiers of the Founders Token:  Legendary, Heroic, and Relentless (3 ETH, 1.5 ETH, and 0.1 ETH, respectively).  The deadline to get on the whitelist is today at 6 PM PST.  Presales for the Legendary Key start tomorrow.
Discord:  Great positive community.  This isn’t your typical hyped PFP discord where everyone is talking about how it’s going to moon.  People are genuinely excited about Tom and the long term prospects of the project.
Risks:  The largest execution concern is whether the studio will produce compelling content.  I don’t believe it’s a huge concern, but ultimately they have to create storylines that capture the audience’s attention.  I see this as low risk.