I think this is a little different as it's not your standard no/low utility PFP project. Earnings will be generated through game development, gaming tournament revenues and advertising which will be used to buy and burn the yield token.
The value of this project has mooned the last week with the floor now at 60 ETH after the biggest blockchain gaming conglomerate bought in. I think the only thing stopping this from hitting 500 ETH is SEC intervention although they've been playing it very carefully with regard to the appearance of a security offering (the NFT was free) and self dealing (the heads do not earn any yield)
I could, of course, be wrong and the value of the thing withers and dies, but it's definitely a unique project that's garnering more and more attention. I still think it's a good buy at $240k.