250MM albums sold, 2nd biggest selling female artist in history, 14 #1 hits which is more than Michael Jackson, she’s huge.
Although personally I hate the 14 #1 hits stat. It was much easier to get a #1 in the era of big corporate radio that she dominated. And some of her #1’s she’s singing a chorus of like 10 words tops for somebody else.
Not that complicated to be honest.
Bernard Arnault took some major financial hits during the pandemic. Some laid bare in public, most however were not. Rihanna performed at the Super Bowl because he wanted her to perform at the Super Bowl. That's it.
The open tells before hand were that Asian social media influencers were doing heavy promotions for Fenty brand cosmetics, which is Rihanna's main bread winner outlet. That didn't happen for no reason.
Social media headcounts are vastly inflated. It's informally called "identity shadowing" It's a marketing strategy for constant engagement to create a "cult of personality" Same for Justin Bieber, Taylor Swift, Black Pink, Beyonce, BTS, etc, etc. Here's the thing that matters, no one on that list I just mentioned gets to move forward with juggernaut level marketing support without being fully controlled.
Just like Tiger Woods or LeBron James, Rihanna goes where she's told, smiles when she's told, promotes what she's told to promote, kiss the butts she's told to kiss and essentially her life is run for her. She's a product now, not a real whole person anymore. Which is pretty tragic if you think about it deep down.
Whether the masses liked Rihanna's performance is irrelevant to Arnault. The degree to which Fenty brand can entrench into foreign markets is the litmus test of success in this endeavor.
I don't think some of you really get it, but all it's going to take is one major data breach that goes viral and 75 percent of the legacy brand name singers and artists you love will probably end up killing themselves. You're a product, not a person. You sell to consumers who are seen like cattle, not human beings.
What is Rihanna's career legacy and if it's enough to avoid doing the Super Bowl to hold onto it isn't the reason why she was told to do the gig.