Rotoworld
The Post-Dispatch expects Chris Givens to see more targets than Tavon Austin this season.
We suspect Jared Cook will see more targets as well. Austin has the electrifying moves and speed in the open field, but he's concentrating on returns and short passes out of the slot right now. The No. 8 overall pick is a prime candidate to be overdrafted in fantasy circles thanks to his real-life draft status. Austin is unlikely to be a red-zone factor at 5'8/174. Aug 28 - 11:54 AM
this quote almost seems like they aren't accounting for the fact that fisher has stated they are keeping austin under wraps... and conflating/extrapolating their purposely stealth use of him in preseason into regular season...
sometimes when people see multiple targets there is assumption that they will neutralize and cancel each other out, as if offenses can only support one receiving weapon... with pinball numbers in modern passing offenses, the pie is much bigger, and dividing up a pie even three ways can yield big numbers... case in point - ATL (which incidentally is where GM snead came from)... white and julio are top 10 or better WRs, gonz top 3 TE...
they are different kind of receiving weapons, but the principle holds that more than one can be valuable... they have different skill sets... all the info coming out of camp was that cook and austin would be movevable chess pieces deployed in multiple capacities...
i'll be shocked if cook doesn't exceed his ADP, and crack top 10, he has top 5 upside or even better...
austin could be like amendola slot WR, only if amendola was like NFL observers mayock and mcshay have been saying for months, one of the quickest humans they have ever seen... just as my contention is to those who say cook will fail because he has before (he had a pretty good 2011 season, and would have done better in 2012 if not for missing three games)... the rams didn't hand him a record breaking contract, to not use him... they have plan for him... same with austin, they didn't trade up from 1.16 to 1.8 and cough up a second (they could have used on much needed guard like warford, who supposedly they might have taken in first if ogletree hadn't been there, or RB like lacy?), to not use him... they will be creative in getting him in space, lots of pre-snap movement, he has very good hands, and on the bonus plan, he has electrifying speed/quickness and open field moves, and will turn some 5-10 yard plays into 40-60 yard plays (just takes one missed tackle or slip)...
maybe givens will be lead WR, but all three will help each other... who do you double team? they will all create space for each other if creatively used by OC... givens has been compared to mike wallace, and can explode past nearly all DBs... he added five pounds in offseason, and is consciously trying to become a more complete WR and diversify his route tree past all go routes... he is another player that can turn a 5-10 yard pass into 40-60 yard TD... as a rookie, he was a few shy of 700 yards on just 42 receptions... if they get the ball to him 60+ times, at similar average (i think he might have been in top 3-5... he broke nearly quarter century NFL rookie record set by olympic caliber hurdler willie gault with 50+ yard reception five weeks in a row), do the math and that gets him to around 1,000 yards...
trying to disabuse people of notion that if givens does well, bad for austin, or if cook does well, bad for givens, or if givens and austin do well, bad for cook, etc...
very possible they all finish in 700-1,000 yard range with 6-8+ TDs...
the other starting WR role, currently held by pettis, imo will be ongoing rotation with quick and bailey, or possibly one of two latter supplants former at some point, but at any rate, not one player for duration of season... they all have different skill sets, bring different things to table, which suggests to me rotation more likely... next year, i expect bailey or quick to pass pettis, if not sooner...
but cook, austin and givens are locked in...
edit/add - for PPR purposes, i've noted it elsewhere, EBF did upthread...
because i expect austin to have more amendola role, expecting more receptions (though not in original question, could be very relevant to this issue, cook could lead both... after thinking about it more, i'd project austin, cook than givens)...
givens could get more yards... but not necessarily if austin breaks some long plays through his elusiveness (scoring production same if givens gets a 60 yd TD on bomb, or if austin gets a 60 yd TD of a bubble screen followed by a weaving open field run)... for that matter, if cook goes off (because if he gets north of 70 catches, with a career 13 YPC average, that projects to 900+ yards), he could end up leading or near top...
* expressed as range, maybe something like this...
cook - top 5-10 TE
givens - top 15-25 WR (probably somewhere in middle)
austin - top 20-30 WR (PPR format could push him to the higher end of the range)
bradford 4,200+ yards (3,700 last year in far more dire circumstances), surprises with 28-32 TDs... much more comfortable with first season as pro returning to same offensive scheme and terminology as previous year, plus jake long acquisition helps elevate his game to another level... ascendant defense will get the ball back to him faster and more often in better field position... austin could be the best punt returner STL has ever had (including az-hakim and past his prime dante hall), but he will certainly be the best they have had in a long time... hard to predict, but he could break a few this season, he wasn't called the most explosive skill position player in the draft for nothing... might emerge as hester, cribbs, peterson level returner...