I think different punishments are appropriate for different infractions.The NFL is, first and foremost, a PR industry. They are in the business of recruiting fans to fall in love with their local teams, to root for their local stars as heroes, and to spend as though associating themselves with both franchise and player is a laudable thing to do.When a player does something to risk damage in the public's eye, then, that's a lot different then when he does something that's merely a violation of league rules or some such. An ultra-violent hit on a QB, while unnecessary, and important to discourage, does NOTHING to harm the public image or marketability of the league. Indeed, it'll probably go on a highlight reel.For something that fans clearly dislike, and/or would want to distance themselves from (personally AND financially), it makes sense to keep the player at arm's length until the news cycle can complete itself. Till the outrage passes, amends can be made, and public image restored. Or at the very least, until the outrage has a chance to dull over time.Big Ben, for example, had to be suspended. He wasn't found guilty of ANYTHING. He wasn't even CHARGED. But in the media's eye...and therefore the public's...it was his second accusation of sexual impropriety in too short a time. In the public mind and voice, he was very clearly found guilty in one way or another. And neither the NFL nor the Pittsburgh Steelers want their public image associated with a convicted rapist, even if that conviction is only in the court of public appeal. By distancing themselves, not only do they get to let the story play out while Ben's away from their product, but they get to be seen as having taken a stand against the thing the public hates.Fine him? The public says, "So what? He's rich! So he can just pay his way out of forcing himself onto women?" Suspend him, and the public sees the effort of creating distance.Maybe there are counterexamples. But in general, you fine for behavior. You suspend for image.