culdeus
Footballguy
Not sure if this has been posted as the last page became rough to read, but here was the Ad Week take - link
“It signals that creating controversy and attention-grabbing content is now everywhere, and this flavor may reflect a cultural longing for simpler times. It is unlikely that [the team] proceeded with this campaign without having insight into their audience and business that led to the decision.”
Leila Fataar, former Adidas and Diageo marketer-turned-founder of consultancy Platform13 and author of Culture-Led Brands, believes the backlash reflects a simple truth: brand messages don’t land in a vacuum; they land in culture, and that culture needs to be reflected in agency teams and marketing departments.
“Brands are active participants in a global dialogue, with cultural fluency not just a marketing advantage but a foundational element of successful contemporary business strategy,” she said.
Fataar added: “In this transformational and pivotal moment in global history, and specifically in the U.S., ensuring a variety of perspectives both in ideation and, importantly, in decision making is essential.”
That's a lot of words to say "somebody didn't think this thru"