Gentlemen,
1 request this evening, several general marketing suggestions and 1 not so politically correct point about demographic appeal and your product.
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As I did last year, and I've discussed on the board from time to time, I'd like to request that you guys please ask your audience to consider taking a portion of their league winnings, if they win, and consider giving to a worthwhile cause, esp to help children in need.
Causes like Toys For Tots and The Wounded Warrior Project.
Also this offseason might be a good time, for some leagues, to have all owners discuss maybe inserting some kind of annual contribution from their general kitty pool for a worthwhile cause. I.E. 1st place winner gets X percent,2nd player gets Y percent, Toilet bowl winner gets Z percent, but 10 percent off the top is given annually by the winner to worthwhile cause thats agreed upon by the league.
The worst thing about kids who have nothing all year long but sorry, grief, hardship, without guidance, love, a warm bed, knowing where their next meal is coming from, basic medical care is that many grow up striving for nothing because they conditioned that they are worth nothing, because they are so often unlike the rest of the kids at school they know. I;m a big believer in Toys For Tots because I think for at least one day out of the year, every kid should get to feel like a kid, and have something under a tree, and not have to feel like an outsider to a world already stacked against them.
There is a lot of money that flows through fantasy. That the fantasy community doesn't do more to help kids is tragic, purely tragic. We all can do more. And as the hobby is predominantly male, I believe there is a duty for those in fantasy to step up, as a community, and make a difference.
I'm asking you guys to again this year, like last, to take a few moments to reach out to your listeners on the subject. Because you did so for me last year, I tried very hard to be active and supportive of the Audible earlier in this season.
Thanks guys and Merry Xmas.
Thank you Matt Waldman for donating a portion of the Rookie Scouting Portfolio to children in need. I think it goes unnoticed by many, but it's not unnoticed by me. I appreciate the RSP and I appreciate your efforts for those kids.
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Suggestions for The Audible.
I would find 12 former players who were fantasy giants once upon a time ( guys like Drew Bennett and Patrick Jeffers, etc) and do one interview a week with a different player,. What are they doing now, what causes do they support, what was it like back then being a fantasy giant. And concurrently have them all as owners of a fantasy league that runs all season, with results weekly shown on the Audible page. Winner gets a nice gift basket and gets to choose a charity where raised proceeds are donated. Donations can come generally to the list of causes, and to each team owner, each week, betting on one team over another. People who particpate by donations, and who are high scorers in weekly picks, are put into a raffle for prizes. Like a Billy Volek signed football.
Why this is good for you - You get a weekly interview candidate who is a former player. Also fantasy relevant. Gives listeners a weekly season long narrative to follow.
Why this is good for me - It's a chance to raise money for worthwhile charities. I could care less how much you guys profit, but a chance to help out kids in need is the win for me
Why its good for profit - It expands the FBG and Audible brand, giving you an interactive way to keep listeners invested and attract NEW listeners who might be potential SUBSCRIBERS.
Also, for the Audible, on your main page Sunday night and Tuesday night, you should have a list of strong suggestion for waiver pickups, with links set up for people to click on an listen to your podcasts. Lots of people simply surf for waiver wire news and stay off of subscriber sites, getting a portion of those people to find your weekly updates on the web page, listen to your podcasts now and then and then see if they can be invested as future SUBSCRIBERS.
Also, find the low man on your Staff list by seniority, and have him answer in text the Audible questions that you can't get to. If people take the time to ask, you should take the time to answer. Esp folks with recent registration dates, who might be POTENTIAL SUBSCRIBERS. In exchange, the Staff member gets to add some exposure to the general forum, also let him plug his own site and give his site a plug on air. Raise the profile of your lesser known Staff. This only helps your site.
Also, create a template for the Audible thread on how to best frame questions that will be more likely to be brought up in actual podcasts. Give example of questions more likely to be answered. Also create examples of question that are too hard or not viable to answer on air. Creating examples in a template to copy and paste week to week, will generate BETTER QUESTIONS that are BETTER STRUCTURED, giving you better material to answer and cover, improving the quality of your podcast
Also, start a thread on the forum and way to submit questions on Sunday on your site Audible page. Sunday is the high traffic day, when more people are looking at fantasy, it's chance to get more people to interact with the Audible. Lots of CASUAL fantasy fans might only visit FBG on Sundays, help raise the profile of the Audible to them, possible FUTURE SUBSCRIBERS.
Also, I keep saying give Matt Bitoni a weekly spot with Five Quick Hits From The Offensive Line. IMHO, he's one of the better general analysts on your Staff. Use the talent you have.
Also, move your interview days to Thursdays, no one cares about those games anyway. Your bread and butter should be Tuesday nights, and each other night should be an extension of your core Tuesday night Audible broadcast.
Also, duplicate the question asking templates for the IDP section of your site. So the IDP Roundtable can pick and choose key questions to answer as well.
Lastly, my not so politically correct point, Bloom, I got nothing against you, on a personal level, I think you are an ok guy and realize you put a lot of work into moderating this different broadcasts. But the people three rungs above you, the people you don't see and don't know, but the people ultimately who get to decide one day if you get to get exposure like a Bill Simmons or Peter King, they won't look favorably on the Bro-Dawg/Hip Hop Urban/######/White Guy Trying To Be Hip/White Guy Trying To Be Black vibe. It's not marketable, it's just not marketable to the mainstream demographic that will matter in your career. Take this any way you want, but I'm not here to bust your balls, you have a GOOD PRODUCT ON IT'S OWN. It's like peanut butter. You don't need extreme packaging and contests and prizes in the bottom and hype man commercials to sell peanut butter. Peanut butter sells itself. People love peanut butter. You have a GOOD PRODUCT ON IT'S OWN, It's a good product on it's OWN MERIT. There is no need to package it and market it like you are trying to peddle corn nuts. Bill Simmons works well with the masses because he is moderate. Peter King works because he is moderate. Stephen King is well read because he is moderate. No one says you can't be loose or easy going or have a laugh in your broadcast, but you've got to try to tone down the hype man/Bro Dawg stuff, it's just not marketable over the long haul. And it's not really something that has a proven track record as good marketing for business. Sometimes you should listen to the tone inflection of your guests, some of them aren't sure how to handle it either.
You've got a GOOD SHOW with GOOD PEOPLE and a GOOD PRODUCT. Go with that, because a GOOD PRODUCT always sells itself.
There are two ways you can take this. Personally, or you can see I'm appealing to your sense of just plain good business.
Son, Michael Rappaport will never win an Oscar. He will never win an Emmy. In the end, in his industry, he's seen as caricature.
Good luck guys. Thank you Jene Bramel and John Norton for the iDP Roundtable.