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Wake me when the Ice Buckets stop (1 Viewer)

bigbottom said:
I think there's a difference between spending a significant percentage on exorbitant salaries and the like and spending sensible and limited amounts on fundraising efforts. If a charity has an annual fundraising drive, they have to spend money on mailers (printing, postage, etc.). If they have a fundraising event, they need an underwriter to cover costs for catering, facility rental, etc. Those are dollars that are not going directly to the mission of the organization even though it certainly serves the mission. You could have an organization where 100% of donations go to the charity's mission, but no one will know about it and donations will be dramatically reduced. And even if you managed to get someone to rent a facility for free, or cater your event for free, or do your printing for free (very difficult in today's climate), those are still considered in kind donations and do not directly serve the mission.

Not saying a billboard is a good idea at all. Just saying that the analysis needs to be a little more nuanced.
Click to expand...
But somebody saw a billboard somewhere. The whole charity needs to be shutdown as a scam.

 
bigbottom said:
I think there's a difference between spending a significant percentage on exorbitant salaries and the like and spending sensible and limited amounts on fundraising efforts. If a charity has an annual fundraising drive, they have to spend money on mailers (printing, postage, etc.). If they have a fundraising event, they need an underwriter to cover costs for catering, facility rental, etc. Those are dollars that are not going directly to the mission of the organization even though it certainly serves the mission. You could have an organization where 100% of donations go to the charity's mission, but no one will know about it and donations will be dramatically reduced. And even if you managed to get someone to rent a facility for free, or cater your event for free, or do your printing for free (very difficult in today's climate), those are still considered in kind donations and do not directly serve the mission.

Not saying a billboard is a good idea at all. Just saying that the analysis needs to be a little more nuanced.
Click to expand...
This is a pretty unique scenario as far as charities go. There are not very many times that a charity has increased their fundraising 10000% in a single year. Before the dust had even settled and the money was still pouring in they decide it is time to increase awareness? I don't know a single person that isnt aware of the ice bucket challenge. I don't think a billboard right now can be viewed as anything other than a waste of money. The argument could be made in favor of it in the future, but this was way too soon. You can make an argument that this could be viewed as simply being greedy. I would love to hear an argument saying this is a good decision.

This doesn't make them a scam, it just means they are not using the money they are receiving very well.

 
parasaurolophus said:
bigbottom said:
I think there's a difference between spending a significant percentage on exorbitant salaries and the like and spending sensible and limited amounts on fundraising efforts. If a charity has an annual fundraising drive, they have to spend money on mailers (printing, postage, etc.). If they have a fundraising event, they need an underwriter to cover costs for catering, facility rental, etc. Those are dollars that are not going directly to the mission of the organization even though it certainly serves the mission. You could have an organization where 100% of donations go to the charity's mission, but no one will know about it and donations will be dramatically reduced. And even if you managed to get someone to rent a facility for free, or cater your event for free, or do your printing for free (very difficult in today's climate), those are still considered in kind donations and do not directly serve the mission.

Not saying a billboard is a good idea at all. Just saying that the analysis needs to be a little more nuanced.
Click to expand...
This is a pretty unique scenario as far as charities go. There are not very many times that a charity has increased their fundraising 10000% in a single year. Before the dust had even settled and the money was still pouring in they decide it is time to increase awareness? I don't know a single person that isnt aware of the ice bucket challenge. I don't think a billboard right now can be viewed as anything other than a waste of money. The argument could be made in favor of it in the future, but this was way too soon. You can make an argument that this could be viewed as simply being greedy. I would love to hear an argument saying this is a good decision.

This doesn't make them a scam, it just means they are not using the money they are receiving very well.
Click to expand...
I'm not making an argument on the billboard. More a general point about criticism of charities that expend some portion of their resources on fundraising efforts.

 
Last edited by a moderator:
parasaurolophus said:
bigbottom said:
I think there's a difference between spending a significant percentage on exorbitant salaries and the like and spending sensible and limited amounts on fundraising efforts. If a charity has an annual fundraising drive, they have to spend money on mailers (printing, postage, etc.). If they have a fundraising event, they need an underwriter to cover costs for catering, facility rental, etc. Those are dollars that are not going directly to the mission of the organization even though it certainly serves the mission. You could have an organization where 100% of donations go to the charity's mission, but no one will know about it and donations will be dramatically reduced. And even if you managed to get someone to rent a facility for free, or cater your event for free, or do your printing for free (very difficult in today's climate), those are still considered in kind donations and do not directly serve the mission.

Not saying a billboard is a good idea at all. Just saying that the analysis needs to be a little more nuanced.
Click to expand...
This is a pretty unique scenario as far as charities go. There are not very many times that a charity has increased their fundraising 10000% in a single year. Before the dust had even settled and the money was still pouring in they decide it is time to increase awareness? I don't know a single person that isnt aware of the ice bucket challenge. I don't think a billboard right now can be viewed as anything other than a waste of money. The argument could be made in favor of it in the future, but this was way too soon. You can make an argument that this could be viewed as simply being greedy. I would love to hear an argument saying this is a good decision.

This doesn't make them a scam, it just means they are not using the money they are receiving very well.
Click to expand...
To me it's the perfect time to put up billboards. You've just raised a huge amount of cash with absolutely no effort through a social media sensation. People have donated and now it's all but been forgotten. Time to keep ALS in the forefront of people's mind and build on awareness.

Just curious, what percentage of the massive amount of money do you think was spent on those billboards? I would guess very, very little.

For every sixteen cents ALSA spends on fundraising they raise $1. 17% of their budget is spent on fundraising activities. When you consider this includes the nationwide Walks to defeat ALS, Evening of Hope events, etc, I would guess the cost of the billboards is very minute. Being critical of money being spent on these billboards almost seems silly. The ALS Association gets very good ratings from Charity Navigator.

http://www.charitynavigator.org/index.cfm?bay=search.summary&orgid=3296#.VB-G8FfiuSo

 
Read an article the other day about a firefighter (in Texas?) who died from electrocution/burn injuries suffered from an ice bucket stunt gone wrong.

 
Can't believe people are #####ing about a billboard. Depending on market, you can get a dozen billboards for about $2k for a month.

 
I mean look at some other charities in the same niche.

Lukemia/Lymphoma

MS

Both of these spend gobs and gobs and gobs of money fundraising. They hold cycling events and triathlon events which costs a #### ton easily eating up 55-65% of donations right off the top. Their logic is that if you don't have something like this then they don't get even 1/3 as much money just hitting people up without all these events backing them.

Maybe they are right.

 
Didn't a firefighter die doing the ice bucket challenge? This charity need to be stopped before more of our heroes are lost.

 
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