Jason Wood said:
identikit said:
So I guess one question would be is if having dynasty ppr rankings (for primarily us current FBG's who play in said leagues) is worthwhile since it doesn't really help enough (inferred from J Wood's post) with gaining new subscribers.If true, that's pretty shortsighted.Renewals are important for the bottom line as well (at least IMO).
Of course they are, and I don't think anyone could fairly say we don't try to do everything bigger and better each and every year. We plan out the content for each season well in advance and, as you know, this is a business that has hard and fast costs both in terms of hard costs [i.e., what someone has to be paid to write/create something new] as well as soft costs [i.e., the time they're doing X means they have less time to do Y.] To that end, with every angle we need to make trade offs. But if you look at our dynasty and IDP content, both in terms of depth and breadth, it stacks up against anyone's and then some. And with the ability to configure our rankings and projections to literally any scoring format, I don't know that anyone else in the business allows for that.So are there going to be things that we don't cover? Sure, that's inevitable. As the industry evolves so too do the iterations. And only so much of that can be automated. But we also have to be realistic about the cost versus the net impact. As I said earlier, the vast majority of our subscribers are conventional redrafters. The 80/20 rules is almost a 95/5 rule in our case.Also please remember that the demographics of the Shark Pool do not match up tightly with the overall demographics of our subscriber base.
Hey Jason,I definitely understand your point of view, but I'm wondering if you are considering the long-term interests of your subscriber base. As an example, I play in leagues with the "average" fantasy football player. These guys all have similarities: They participate in one league (tops 2), play in redraft leagues, are content with default settings in a league, would never pay a fee for hosting a site (they prefer Yahoo/ESPN to MFL/CBSsportsline) and would never pay for a service like FBG. At most, they may pick up a fantasy magazine for $5.99 in mid-August. The rest of their information comes from their own personal knowledge of football and free sites like ESPN, Yahoo, etc where you can find redraft rankings overall and by position, dynasty rankings, and even advanced discussions like VBD, Strength of Schedule, etc. FBG is one-stop-shopping for all of these items, but you can find very similar content/information if you spend 30 minutes browsing the web.So what seperates those average fantasy players from folks like myself who are subscribers. Well, I participate in multiple leagues (redraft & dynasty) and I pay for the information that comes in dynasty rankings and "Dark Phoenix/Dynasty Watch" articles as well as other tools you provide. Simply put, if I played in only redraft leagues, I probably wouldn't pay for FBG. I could find a lot of the same information for free. It wouldn't be as convenient (as mentioned FBG is the one stop for all information pertaining to fantasy football), but I could probably find what I needed on a week-to-week basis by doing some web browsing.I imagine that folks who are actually paying for FBG are the more hard-core followers of fantasy football. They may be playing in basic, redraft leagues now, but they will most likely join dynasty leagues, IDP leagues, auction leagues, etc than those not paying for the service. So while dynasty maybe a niche now and dynasty PPR even more of a niche, perhaps there is a trend in your subscriber base that is moving towards that? Obviously I've seen FBG respond with more dynasty content as demand for it has increased. While dynasty PPR may be in the interest of 3% of your subscriber base currently, it is probably something that will get more popular over time. Just my thoughts; you guys do great work regardless.