What are people doing with snapchat that makes it important? I thought that was just an app for sexting?
a "new" feature they introduced called Stories. Basically a series of snapshots that tell a story...and then self destructs. People are using it in all kinds of creative ways but in it's most basic form it is meant to tell someone about your day, experience at an event or destination, something you did, etc
Kids like how it is raw and honest about the experience. How it doesnt allow for the social competition and jealousy that exists within facebook. It's not about who collects the most friends, likes, shares, or comments. it's simply about connecting. They also like how their parents don't use it. Each generation requires separation from the previous one and especially their elders. Be it music, clothing, politics, or technology.
But most importantly, it almost doesn't matter what makes Snapchat so popular with "da youfs". What matters is that a LOT of them use it every day, every hour, or even every few minutes. Once a platform has the attention of that many dedicated and easily influenced consumers, you can mold it to fit whatever end game you want