I'm as disappointed about his fantasy performance as anyone here, trust me on that.
While I realize this is a fantasy message board I'm looking for a deeper conversation then "Ridley sucks". That has been mainly true in fantasy, it's not true in real life.
He's doing his job in the context of the offense. He's being treated like the teams #1WR because that's what he is but a #1WR does not always mean target leader. Pederson said this morning teams are rolling coverage his way and they got to find a way to get him more involved. At this point they've been content letting him open things up for others, again doing his job does not mean he sucks because he's disappointed our fantasy teams.
Two notions I'd like to clear up.
Notion #1, that he's not a #1 NFL WR:
He's treated by opposing defenses as just that, a #1. But forget that for a second and all I can say is if you can conclude after 7 games he's NOT a #1 what about the games he played without Julio in Atlanta as the #1 and excelled in those games? He had 8 full games without Julio playing and had one single digit fantasy game, a 3/28 his rookie season. In total in those 8 games he went for 53/793/3 and again that was operating as the #1.
Notion #2 that he's useless against press man coverage.
It's the weakest part of his game for sure but he's excelled against Lattimore in the past and someone even wrote and article about it with video evdience:
Ridley highlights Lattimores up and down play
Even the best WR's in the league need help getting schemed open and it's pretty common for a lot of smaller WR's to struggle against press man. For instance it's the weakest part of Garret Wilsons game. But moving the WR around, setting picks, and most of all using motion are all fairly easy ways to help out the WR. These are things the Jags are almost never doing. I think I noticed two times last night they put Ridley in motion and they ran a sweep to ETN on one of them. They just put him out wide, don't help him, and ask him to win deep while usually facing the top CB and getting coverage rolled his way. Almost all of the scheming in this offense is to utilize Kirk and Engram underneath while using Ridley to creat space for them.
It's frustrating for fantasy, but this is not on Ridley, like not even a little.