Not saying this after the fact but everything pointed to this being a good game for him. I started him in all the redraft leagues I have him, did sit him in one dynasty league that's deep but otherwise was playing him.
The matchup was ideal in that the Titans are one of the worst teams defending outside boundary WR's. Only negative in the matchup was possible game script leading them to take the air out of the ball later.
As discussed he's helped by Zay Jones playing. (which is 100% on the coaching staff for that needing to take place to help him, amateur hour stuff)
The heat was getting turned up on Taylor and Pederson for his use. When they won, people let it slide or just found his use curious, when they got the crap knocked out of them last week Taylor found himself in front of a podium last week defending his utilization of Ridley. I actually think this stuff matters just based on general observation, especially when less established coaches are taking media/fan heat for how they use a player.
Lastly I seem to have faced him almost every place I don't have him, always a sure formula.
So just about everything was in place for him this week. Saying all that he's not graduated to must start status every week, but I like his matchup next week where he'll be ina all my lineups and then we'll see.
It also seemed counterintuitive that the return of Zay Jones would help, rather than hinder Ridley - especially in light of the season long slump TLaw has been in. Only so many targets/TD to go around.
Well it's not when you consider 3 level route concepts almost every NFL team uses.
Zay Jones running the deep clear out routes (with some comeback routes) Ridley was being forced to run without Jones in there frees Ridley up for mote varied route tree, I presume usually being the mid level target while Kirk is running near level routes.
This frees up Ridley to become the 1st read more often than before for Lawrence who has been getting rid of the ball quickly, and not really holding the ball long enough for the deep level routes to develop.
Thus Lawrence has the option of hitting Ridley on higher percentage throws for more yards than Kirk or check down to Kirk if Ridley is not available/open.
Jones by default is drawing a defender away from Ridley who was getting more attention without Jones from defenders.
Should Jones win a deep route that ends up freeing up attention on Ridley even more.
It's not so much about the volume of targets as the quality of winnable targets here and the priority of Lawrence's read progressions.
Before Lawrence was not even looking at Ridley much because he is running a route Lawrence does not want.
With Jones back now Ridley becomes the first read because it has more chunk yard potential than Kirk or Engrams routes and it develops quickly enough for Lawrence to still check down to Kirk or Engram if it's not open.