I love the talent potential and have rostered him more than once, but this is some serious food for thought:
Jameson Williams:
• 2019: 6 / 112 / 1
• 2020: 9 / 154 / 1
• 2021: 79 / 1,572 / 15
• 2022: 1 / 41 / 0
• 2023: 24 / 354 / 2
Context matters…
2019: true freshman in a run-heavy offense led by Justin Fields (Ohio State as a team had
647 rush attempts versus 404 pass attempts)
2020: COVID shortened season, team only 8 played games, still good for third on the team in receiving yards with Garrett Wilson and Chris Olave ahead of him, in an offense, yes, still led by Justin Fields (337 rush attempts as a team versus only 225 pass attempts)
2021: Jameson Williams joins a much more balanced offense in Alabama led by Heisman winner that year Bryce Young (571 pass attempts as a team versus 542 rush attempts), is their starter and leads in receiving yards by far despite trailing in receptions behind John Metchie, becomes first team All-American and first team All-SEC
2022: injury-shortened rookie season, recovering from torn ACL he suffered in the national championship game that January, didn’t play until December after missing all of rookie camp, training camp, and preseason recovering from said injury
(Also correction needed from your stat line there: Williams only had one catch that year, but that catch went for a touchdown, so that should read 1 / 41 / 1)
2023: struggled to put up numbers in what for all intents and purposes was his actual rookie season with a full offseason of practice, was suspended the first month for placing a bet on a college football game while at the team hotel during a road trip, flashed at times and showed his big play potential
Patience was always going to be needed with Williams going into the NFL, especially for dynasty owners. The drum beat has been loud this offseason, especially by his head coach who doesn’t pull punches with his words. I still don’t think Goff is a great fit for what Williams does best, as Goff lives in the short to intermediate range where ARSB and LaPorta will feast. But Williams can still put up big numbers despite less volume. For now I would look at Rashid Shaheed’s 2023 as a benchmark for what can be expected out of Williams this season (Shaheed had a 46/719/5 line on 75 targets, good for WR40 in fantasy). Not earth shattering but useful, with potential for more based on his talent and the Lions offense.
Here’s more food for thought:
Last season Williams had 24/354/2 on 42 targets. Not much to write home about. But keep in mind there are now 64 vacated targets from Josh Reynolds, who left this offseason for the Broncos. Now of course those targets are likely to be distributed to more than just Williams (DPJ may take a chunk for all we know). But those were the targets of the Lions’ WR2 in Reynolds, so for this exercise let’s give those to their current WR2 Williams.
Based on his output last year, if you extrapolate those targets (now at 106) with Williams’ 2023 averages, you’re now looking at a line of 61/896/5. That puts him somewhere in the higher end range of the fantasy WR4 types (Shaheed, Doubs, etc.). That’s just from last year, and I’m willing to assume he’ll be an improved player this year with health permitting. But again that’s all hypothetical, as 100+ targets may still be on the optimistic side. Have to expect Gibbs will be more involved this year than he was last year. But for now I’ll say 800 receiving yards is the over/under for him.