2013 was sheer magic. Can't take it away and wouldn't try to. But the otherworldly efficiency of that season was something we'd have been silly to project
the next year, let alone five mostly-suspended years later.
I know it's hard to lean on the 10 games since 2013 as a sample size. The circumstances were clearly against him in every sense. Still, the circumstances aren't much better now. QBs have posted ANY/As of 4.64 and 3.63 over Hue's CLE tenure, and Haley has a somewhat overstated resume. Tygod and Mayfield aren't big demonstrable upgrades; at the very least, we have to proceed here in June as though they aren't. Projecting intergalactic, 2013-esque efficiency would be deeply wishful, IMO, so I do think we need to trim the ceiling we collectively give him. 118 yd/gm isn't his ceiling; it's not happening again. Again, it wasn't projectably in the cards four years ago.
The good news is that Gordon doesn't need
that kind of efficiency to justify a 4.03 PPR ADP. He actually checks in among my projections as PPR WR21, behind Cooper but ahead of Crabtree/Fuller. That'd be a stout return from your fourth-rounder.
@Matt Waldman recently mentioned in an FBG discussion that he makes for a fine WR3 if you're drafting Upside Down, which I agree with wholeheartedly, or as Zero-RB meat. If you can open, say, Julio-Beckham-Mixon-Gordon-DLewis, or Julio-Beckham-Hilton-Gordon-DLewis, then based strictly on projections you're looking like fried gold. But there's a demonstrable downside to Gordon that other sky's-the-limit guys in that range (Hilton, Diggs, JuJu) don't quite sink to. His likelihood of posting 0-0-0-0 is notably higher, which always matters at least a little, and the peripherals in the CLE offense are troubling. Even if he's truly still a man among boys, he's a shakier stab than most at ADP equity.