Dede Westbrook, Jaguars
Last year was supposed to be the year a Jacksonville receiver distinguished himself as the team’s true No. 1 option. That never happened, with Marqise Lee suffering an injury in the summer and Keelan Cole failing to take advantage. Westbrook, on the other handm quietly led the team in receptions, receiving yards, and receiving touchdowns. The reason that didn’t put him firmly on the fantasy radar? It only took 66 catches, 717 yards and five touchdowns to be the best Jaguars receiver.
There’s reason for hope this year, and with 101 targets carrying over from 2018, Westbrook won’t even need significantly more opportunities to out-produce his ninth-round ADP. The Jaguars retooled their offensive infrastructure, bringing in quarterback Nick Foles and offensive coordinator John DeFilippo. Foles is a far more efficient quarterback than Blake Bortles ever was, completing 72.3% of his passes in five starts last year, a full 12 percentage points better than Jacksonville’s erstwhile starter. Foles is excellent at dink-and-dunk playmaking, and Westbrook is ideally suited to play a slot role and make big plays after the catch. Adam Thielen was an elite fantasy receiver in DeFilippo’s Vikings offense last year, and Travis Benjamin had 124 targets in a similar role when DeFilippo was the Browns’ offensive coordinator in 2015. While Thielen’s numbers are a lot to ask from Westbrook, there’s reason to think he’s best suited to fill that role in DeFilippo’s offense, and that Foles is the perfect quarterback to take advantage of his skillset.
Jacksonville has a crowded depth chart, which could hurt Westbrook’s chances, but the players he’s competing with are far from elite options. Lee is the best of the bunch, but he’s coming off knee surgery and his best season was in 2016 when he had 63 catches for 851 yards and three touchdowns. Second-year speedster D.J. Chark has a lot of potential, but his style is so different that there’s room for him and Westbrook to both produce. Meanwhile, the Jaguars lack an meaningfull pass-catcher at running back and at tight end, giving Westbrook every opportunity to dominate the short and intermediate targets. Sometimes a crowded depth chart is an indication that no one has stood out, and that’s certainly the case in Jacksonville. Westbrook easily brings the most to the table, which gives him a major opportunity this season.