VBD vs Retail Value Question When Drafting

[Miami55 0]

I remember a while back the Draft Dominator app would show a suggested bid amount for each player? Now it shows a retail amount. Is that the same thing?

From what I remember the suggested bid amount was basically the amount you should try to stick to and not go over and at the suggested amount you were getting good value by VBD standards.

Does retail value work the same way? If so, what's the best way to determine whether you should bid retail (or over) for a specific player or get the guy two spots down for a lesser amount because the value is better? This is the question that I think suggested bid amount answered, but that I don't see retail value answering well in mock drafts.