This drives me crazy about the NBA - basketball should be a team game. I don't like watching the best player on a team waving everyone off so he can go one on one.
Remember teams from the 80s and early 90s? Arguably the greatest superstars of the sport of all time -- Bird, Magic, MJ, Isaiah, etc.
And yet despite the presence of superstars, and these superstars often having to put the game on their shoulders, it was STILL a team game and you got steady incredible contribution from other guys who were just as valuable to the team (Parish, McHale, DJ / Worthy, old Kareem, Byron Worthy, AC Green / Pippen, Grant, Horace Grant, BJ Armstrong, Bill Cartwright / Dantley, Laimbeer, Aguirre, Dumars, Rodman, Salley). Cavs, Jazz, Pacers, etc. -- all had superstars but deep rosters that contributed. They all played together as a team.
Far different from today's game (though I see some teams return to deep bench philosophy). And the reason I stopped watching the NBA as religiously as I did when I was a kid.
NBA Finals ratings are down about 50% from their 1998 peak. Approximately 18 million watched the Finals last year, down 10% from 2017. Average viewership for regular-season games was 1.28 million.
I wonder if last year people were simply getting fatigued from seeing the Warriors and the Cavs being so dominant. This year there is more parity, but as far as ratings are concerned, teams like Philly and Milwaukee may not be the biggest TV markets, and Toronto, while having a huge population, may not register with US fans.