Apple Pay is the next big thing, sorry Samsung.
I've had Google Wallet on my Android devices for a couple years now. Haven't ever used it in a store. 1) Because most stores don't have the right devices to use it and 2) Is it really any faster/easier than pulling my CC out of my wallet?
I know a bunch of people with iPhone 6's and none of them use Apple Pay. I just don't see people using it that often. Mainly because people are already afraid to store CC and bank info online, they're not going to want to store it in another place.
I use it all the time
Phone is usually in my hand when checking out (have been waiting in line)... so it's as simple as holding phone to the station, and touching the TouchID sensor for 1-2 seconds. Done. WAY quicker than CC/Debit.
For those who aren't "power users" (aka phone junkies) I could see this being less of a benefit, however it's still easier for me to reach into my loose front pocket and pull out my phone than it is to reach around to back pocket, pull out wallet, open wallet, select credit card. And that's just for the "preparing to pay" portion.
Apple Pay Steps:
1) Hold phone up to station
2) Press and hold Touch ID Sensor for 1-2 seconds.
Done.
Credit Card Steps:
1) Swipe card
2) Select Debit or Credit
3) Entire PIN if debit
4) Sign your name
Done.
Google Pay is a bit closer to the hassle of Debit/CC given you have to key in a pin. The TouchID convenience definitely puts ApplePay over the top IMO. Small convenience that makes a big improvement.
SECURITY: This is not even to get into the added SECURITY of not actually giving your Credit card info to the stores. Given Target and Home Depot's incidents recently... I've taken to using ApplePay for everything I can, just to minimize exposure to fraud.
WALLET-FREE: Finally, there are times I just don't want to bring my wallet somewhere, but I'll have my phone. It's nice to have everything in one place (communications and payments. That's the true long-term benefit of this... not really needing a wallet anymore (short of ID).
When I use it, half the time the cashier is shocked at how quick/easy it makes the transaction. Quicker. Safer. Big fan.