packersfan said:
Mathews was a relative non-factor in the passing game last season when Woodhead was healthy. The big question I want to see answered is who gets those passing down snaps now? Maybe Brown gets some but he looked so bad I can't see him leapfrogging Oliver or Mathews. My guess is Oliver gets first shot at those snaps but Mathews could also factor in there too. But this coaching staff's reluctance to utilize him in that role last season is a big reason why I think Oliver could get the role after the bye. They may not want to change how they utilized Mathews, especially given how well he performed at the end of last season.
IMO this is a bit misleading, as the gap in their usage closed quite a bit during the second half of last season. From PFF:
Targets:
Games 1-8: Woodhead 55, Mathews 7
Games 9-16: Woodhead 28, Mathews 21
Pass routes run:
Games 1-8: Woodhead 170, Mathews 52
Games 9-16: Woodhead 149, Mathews 85
Pass blocking snaps:
Games 1-8: Woodhead 31, Mathews 9
Games 9-16: Woodhead 25, Mathews 11
Offensive snaps:
Games 1-8: Woodhead 267 (47%), Mathews 195 (35%)
Games 9-16: Woodhead 237 (41%), Mathews 285 (50%)
Mathews' usage went up in the second half of last season, including up in every measurable category relating to the passing game. And those increases came at Woodhead's expense, as his usage went down in every measurable category.
As already noted, Oliver <> Woodhead, so it will be interesting to see what the coaching staff does. I think it will be something like 60/30/10 for Mathews/Oliver/Brown.