So here are the results of my annual song and dance:
Cancelled service a week ago just shy of the end of the contract. Called the next day to see what new deals I was eligible for. Turns out there weren't any cuz it had not been a full year since my last great deal. Called back a couple of days later (ask for the Reconnect department ), and now I was eligible for the "All Inclusive Offer." I have the XTRA package with 3 TVs, and this offer got me $55 off per month, 12 month contract, free Sunday ticket, free HBO for 3 months. Said I would need the $200 gift card to stay, and the rep said let's just give you a $200 credit instead. Works for me!
Considered switching to Directv Now instead, but was disappointed.