To me, the Model S is in a severe need of a cosmetic update. It is starting to look outdated.
I cant imagine a consumer in 2019 looks at the Taycan and Model 3 and chooses the Model S until it gets an update.
Model 3 ramp is the path to profitability, not the Model S. Also:
https://www.cnbc.com/amp/2018/09/20/tesla-model-3-earns-perfect-5-star-nhtsa-safety-rating.html
But that’s the least surprising news ever. The Model S was the safest car ever tested when it came out & the Model X is almost impossible to rollover. Heck someone in. Model X just got hit by a DEA plane crashing & came out unhurt.
Tesla Semi sales (Walmart just ordered 40)
Model Y - reveal is March 15, should go into production 2020. Probably. Tesla time, push it back 6 months to a year.
Roadster relaunch - already taking $50K preorder reservations & a few have wired $250K to get a Founders series. 200 Kw battery pack, 3 motors, 0-60 1.9 seconds, 620 mile range. 2020 delivery dates but factoring in Tesla time, that’s probably only the Founders series.
Tesla Pickup - conceptual, no timeline released, but will def be after Model Y. Who knows, probably looking at 2021-22 at the earliest.
Agreed 6+ years for the Model S is a little stale. Only substantisl change to the body was the front facia in 2016.
But internally there have been literally hundreds of changes through the 6-20 monthly improvements on the line and periodic over the air updates. It’s literally the only car that gets better the longer you own it.
Model X & those silly falcon wing doors (which are awesome but also mean no roof rack) was a distraction. But they are a blast to drive. I took a 90D (non-performance) to Newport last summer & got into several light-to-light races versus Porsche & BMW owners. Like, every single time I had the pole position at a light all week.

It’s like they know they can’t win in a 0-45 but just wanna see how much they’ll lose by.
There are plenty of reasons to criticize Tesla. They almost always overpromise & underdeliver. They are incredibly bad at meeting timeline objectives. It’s a cult like culture & the fan boi’s can be a bit much. The build quality is getting better but still seriously awful. Misaligned trim, 2-3 quarters thick panel gaps - you can’t put one quarter between most non-luxury car panels - & their paint is soft, often flawed on delivery day. The first successful new USA car manufacturer in the last century is not great at quality. They try to make up for it in service but that’s gone by the wayside a bit since the 3 launched. The CPO program is delivering so many poor quality cars it almost feels like a scam the last few months.
But my response to any critic of Tesla is “Have you driven one?” Because they are, hands down, the most fun piece of technology on the road. I have spent week long drives (all through Turo) with a P85DL, the aforementioned X 90D and an MS 75D (in Michigan.) It’s the best road trip car ever IMO.
Rooting hard for these guys, and all makers of EVs.