My current thinking is John Clayton probably has it right, a big fine and a #3 and #5.
If thats what it costs... I would encourage other teams (not my Steelers though) to do the same things while trying to win a SB or three.They would be a fool if they didnt. Teams like the Lions or Browns should follow suit and try to
get over on a super bowl win at that rate.
Money for someone like Kraft or Snyder or Jones means nothing. It would have to be 5+ million to leave a bruise. 10 million to hurt.
As for the #3 and #5... I would agree if this was a 1 time incident. But it flatly isnt. This is repetitive.
Goodell has to make sure it doenst ever happen again. And a #3 and a #5 just won't accomplish that goal with any certainty.