http://www.huffingtonpost.com/2011/04/08/five-guys-burger-vs-in-n-_n_846743.html
Now at 27 Southern California locations, Five Guys seems set to overwhelm the burger landscape as well as the iconic In-N-Out franchise. The LA Times reports that "Five Guys has sold the rights to open 200 more in Southern California alone — nearly double the number operated here by In-N-Out. Next up is a Culver City location, set to open in mid-April."
Five Guys bested In-N-Out in Zagat's 2010 fast food survey for the "Best Fast Food Burger," although it was noted that it could be because the Five Guys chain is simply more prolific than West Coast-based In-N-Out.
The LA Times also notes some interesting differences between the clientele of In-N-Out and Five Guys:
In-N-Out's menu items are generally less expensive — the chain is most popular with young men ages 18 to 24 with an income of less than $70,000 a year, according to NPD. By contrast, Five Guys patrons are generally 25 to 50 years old, with an income of more than $100,000.
You live 2 minutes from an In-n-out, yet choose to drive just to use the drive thru? Then your method won't work for anyone that doesn't live close to one, ie 99% of people.So my statement is still correct.And waiting in a long line for overhyped slow food IS a rookie move, which is why I prefer Five Guys.

274 locations. I guess that was enough to include them in the survey.
First, InO can't be used because it's only in 5 states, and now we are seeing National surveys where it's ranked 2nd despite only having 5 states to a company in 40+ states.

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