But, your question was why it was the standard. He's telling you why - because it's a chain that is delicious and priced reasonably.
He's not telling you to go to In n' Out instead of Five Guys. He's saying Five Guys doesn't compare favorably.
No, this is like people in Chicago telling people in California how much their pizza sucks and saying that it doesn't compare to Lou Malnati's. And, that would most likely be true.
it's a chain that probably doesn't cover 10% of the area that Five Guys is available in. It's a ridiculous standard.Five Guys might not compare favorably to lots of places, but that's not really the point. Compare it to other national chains and it does pretty well.
Great, In N Out is better and cheaper. Now what? Since the vast majority of us can't get In N Out, where does that leave us? We should just never eat a burger b/c it won't be as awesome as the product from In N Out?
Or maybe we can discuss which NATIONAL chain puts out the best quality burger at a reasonable price.
Define area. California, Arizona, Nevada, Utah and Texas are most likely greater than 10% of area of the country.It's not a ridiculous standard. It's the standard. You can't honestly look at Five Guys (the appearance) and not think In n' Out isn't the standard and isn't the model for what they've done. They've copied everything about the look of In n' Out down to the red and white tiles and added their own tacky touches. And, In n' Out is 40 years older.
So, is it sheer coincidence that Five Guys is so similar to In n' Out in restaurant style and color scheme and that they attacked the east coast premium burger niche? I don't think so. I think Five Guys sees In n' Out as the gold standard and is trying to replicate it in their own way, and have simply come up short.
And, I don't think anyone is saying those of you who only have Five Guys should simply boycott it because it is not as good. But, those that are saying they have both as an option are simply saying that they cannot find a good reason to go to Five Guys over In n' Out. If Five Guys is the best you've got in your area, then so be it. My condolences.