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Gawker files for bankruptcy. Today was a good day. (1 Viewer)

Do you think any writers were still driving traffic there?  I mean, I still went out of habit but I'd go 2-3 times a week instead of refreshing seriously 10 times a day.  When you felt the fingerprints of AJ, it was one thing.  But this was very much a B team so one could argue the only value is the name.  These writers were all replaceable.
Magary certainly drove traffic.

 
 So to that end, I'm curious to what you think deadspin WAS all about?    
Burneko just posted an interesting blog post about this, but I think the upshot is that Deadspin, in many ways, was a lot like what I expect the very best stuff I remember from the FFA to be about.

A place where a vibrant comments section identified writers of real talent who may have initially formed the community around the discussion of sports, but who eventually became about what a set of interesting people were interested in.  Magary is obviously the best example.  People liked his voice and eventually didn't just want to hear him do a Jamboroo with Jim Tomsula life hacks, but wanted to see him trash the Williams Sonoma catalog, or go through his daughter's Dear Santa letter, or become a Bonafide SmokeBoy (and, of course, eventually about his harrowing brush with death).

Of course, the site also brought in more established writers, like Scocca, but because there was a culture, they picked writers that fit in.  Like many communities, that certainly led to a certain homogenization of viewpoints (I'm sure Vivian Darkbloom could have graduated from commenter to blogger there, Maurile might not have).  A tendency to favor the millionaire athlete over the billionaire owners.  But generally the site's ethos was to punch up and not down, which is what distinguished it, for me, from Barstool.  

And maybe Deadspin wasn't that much different as a daily follow to check up on whatever goofy happened in sports the night before.  There were probably plenty of other sites I could have followed for that.  But those sites wouldn't occasionally surprise me with a dead on Hamilton Nolan blog about the importance of unions or a great piece of investigative reporting by Diana Moskovitz.  

 
Magary might be the most popular writer on the internet. Come on. 
Hmmm this is a bold claim, that’s not been my percepton in the least but maybe I’m in a bubble.  By what metric would you arrive at that?  I never once thought to myself “I need drew Magary’s take on this” but that’s doesn’t mean anything other than that’s my perception.  The guy I would put there is someone like Bill Simmons, who deadspin always resented in some way.  I no longer see Simmons that way, but he did  launch two sites as a direct extension of his brand, one failed, one seems like it’s still going.  I wonder if anyone would extend Magary that opportunity if he’s on that level.  I’ll be curious to see what’s next for him if thats really his level of popularity 

 
Hmmm this is a bold claim, that’s not been my percepton in the least but maybe I’m in a bubble.  By what metric would you arrive at that?  I never once thought to myself “I need drew Magary’s take on this” but that’s doesn’t mean anything other than that’s my perception.  The guy I would put there is someone like Bill Simmons, who deadspin always resented in some way.  I no longer see Simmons that way, but he did  launch two sites as a direct extension of his brand, one failed, one seems like it’s still going.  I wonder if anyone would extend Magary that opportunity if he’s on that level.  I’ll be curious to see what’s next for him if thats really his level of popularity 
I don’t think Simmons write anymore but he is certainly the more popular personality. 

 
I’m not sure exactly when it was, maybe the Trump election, maybe not, but at some point Deadspin became less about being snarky and mocking the silliness in sports and became mostly political and labor oriented. That’s fine, but it certainly was a fundamental change and the site wasn’t the same.

 

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