The more I think about it, the more I actually like this idea. And playing the SB in London would not just be about showcasing the sport to Europe. They can already see it on TV. It's more about showcasing how elite of a league the NFL has become. The Premiership doesn't play soccer games in the US to popularize the sport here. They do it because they can. London, along with NYC and a handful of other cities, is one of the capitals of the world. Hosting the game in London tells the world that the NFL is elite. We already know that it in the US, but Goodell wants the rest of the world to know it too if they don't already.