I'm nowhere near them. I simply said you're wrong if you don't think this isn't part of the activist revolution. That your average moderate like Kal El reacts by denying their censorious intent is what they want. They want the middle unaware of what is happening at every level. Last time with the New Left it was education, mass media, religion, and an Overton window shift in politics. The New New Left has been going since '89 and is just making inroads to our culture, a culture of ossified rot and consumerism that has trouble defending itself on principles previously abandoned.
Restate the principles and be unafraid. There are biological sexes, and there is a difference in behaviors between those that inhabit each earthly dominion. It is not necessarily deterministic, but the overwhelming evidence told us and tells us that these differences exist. If we must speak of everything, then admit to those that are intersexed that they are human, too, and will be treated with dignity. That is all we need promise. Any "roles" or thinking about "roles" is separate from those premises. Sex is sex. Gender is gender. The two are different. That determinism was for so long the philosophy of choice regarding the subsequent roles from the biological sex is the problem, not the actual sex designation.
As far as the non-gendered toy movement goes. It's been going on since the '70s. This is not a new fight. Remember Ms. Magazine and Baby X? That magazine and the radical feminist movement were at the vanguard of the sexless toy movement. And they had allies. The toy companies stood to gain billions of dollars if they could develop toys that appealed to both sexes. The cost of production would drop, the ease of marketing would lead to mass appeal, the profit$ would roll in. So why didn't it work? What was stopping them? Profits were aligned with a social cause for once. So what happened? Well, the stubborn insistence of even the youngest infants did. They rejected those sexless or genderless toys and wound up playing with toys that were made for their sex. And so it was...our Platonic gladiator ideal (radical equality of the sexes was enforced for Plato's Gladiator class in The Republic) got a rude natural awakening.