1. Start with a mobile version of the site. Check out ESPN on an iPhone. Most of the same content, but formatted for an iPhone (I believe this is because it is written AJAX or some other language). Would be great if I could go to m.footballguys.com, for example, and see each week's features. Want to see the recap for PIT-SD game? Click. Want to see Waiver Wire report? Click.2. Once you have a mobile site, you can easily build a iPhone app that takes advantage of the mobile-formatted content. See CBS Sports' iPhone app. Not much different than their mobile web page, but does add some neat features.3. Make MyFBG for the iPhone app. I'd like to be able to easily look at projections, SOS, etc with the click of button on my iPhone. And change my rosters accordingly. I think MyFBG is a great place to start because subscribers have already inputted their league and roster info. You don't have to collect it on the iPhone. But it gives the user a very personalized experience.Tweet me if you want more input (vote4parag).