Thanks, I decided to give the Champion's a chance and ordered some via the intertubes, I'll report back after wearing them.
First time wearing the Champion's today, not a life changing experience compared to the tried and true Fruit of the Loom stuff I've been wearing, but still nice.
I'm sure it's not unique to the Champions, but I liked the wide elastic band. It did a better job keeping my t-shirt tucked inside the briefs (as all experienced FFA'ers know to do).
These are the "Smart Temp" ones, and the fabric did feel cool to the touch and a slight bit silky - so not a bad fabric at all to have pressed up against your nuts all day. I approve.
The room in the pouch is perhaps a bit on the snug side, then again I seem to have that problem with any pair of briefs so no point deductions.
One of these days I'll try one of the $30 a pair brands mentioned elsewhere in this thread, but for now these were a nice upgrade.
I recommend
checking eBay if you're looking to save a few bucks - people
buy them on sale and flip on eBay for a profit but still under retail - so often a win/win.