'bakes said:
'cstu said:
To be fair to Bud/Miller/Coors they are popular because they 'aren't bad'. Most people who drink beer in this country do it just to get a buzz and want to drink something that's 'not bad'.
Their lasting popularity is also because they used to be the only game in town. If you go back 25 years, there WAS no craft beer; basically you had the choice between Bud, Miller, Coors, imports (more expensive and sometimes skunky) and the smaller regionals that were trying to hang in there against BMC, usually by cutting either A. prices, B. quality of ingredients (hello, Schlitz) or C. both. Bud is consistent - the fact that they can make a light adjunct lager recipe in 10 different breweries taste the same all the time is a tip of the hat to their skills as brewers; that doesn't change the fact that it's a semi-flavorless acetaldehyde bomb that will give you a worse hangover per ounce of alcohol consumed than any other beer I know of. I'll take Labatts Blue Light over it 100 times out of 100.
That's certainly most of the reason. I was just thinking the other day that we're probably just seeing the first generation of new U.S beer drinkers that might've had fathers drinking something other than macrolager (since Prohibition, I guess). I'm sure that is and will continue to be very important in the growth of the craft beer market.I blows mind to think of what it would be like growing up watching your father drink nice IPAs.
Despite the other factors, though, I think people do actually like BMC macrolagers. Macrolagers are in decline, but it's still the vast majority of the U.S. market. Lack of options is close to being a non-excuse. Price isn't even much of one, really. Around here, the price of a 12-pack of Bud Light isn't much less than a 12-pack of Sierra Nevada (which is cheap at Sam's and regularly on sale for $14 at Kroger).
Hell, many consider Yuengling a huge step up from BMC (I personally don't like Yuengling, but it's certainly a more quality beer). It's the exact same price, is widely-available and the vast majority will still grab a BMC over Yuengling.
Many of the reasons for the BMC dominance are slowly fading away, thankfully, but the fact does remain that people do love a light, crisp, refreshing beer.