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NFL Coaching & Front Office Changes for next season (1 Viewer)

NFLN says Banner and Lombardi are stepping down from the Browns. WTF?
Joe Banner, Mike Lombardi to leave Browns; Ray Farmer to be GM

Once again, the Browns are hitting the reset button on their franchise.

By Josh Katzowitz | NFL Writer

February 11, 2014 10:12 am ET
In yet another completely believable move by the Browns organization, the team announced that team CEO Joe Banner is stepping down and that general manager Mike Lombardi has been fired after just one season.

In Lombardi's place, Ray Farmer, the team's assistant general manager, has been promoted to Lombardi's old spot.

"First of all, we wanted to capitalize on the knowledge, experience and character we're fortunate to have in Ray Farmer," owner Jimmy Haslam said in a statement. "Ray has a tremendous football IQ, he's compelling, and he understands the types of players we need to acquire and develop in order to win in Cleveland. He embraces his partnership with Mike Pettine, which is critical in helping build the right team. Ray will provide excellent leadership in our front office.

“We appreciate Joe's contributions to the Cleveland Browns, especially in helping us as new owners. He was committed to creating a successful organization and bringing in talented individuals. We thank him for his work and dedication. We wish him and his family the best ...

“We're also grateful for Mike Lombardi's efforts and commitment since rejoining our organization. He is an experienced and creative NFL executive with a unique ability to see the big picture. He has tremendous instincts and I know he'll be a valuable addition to any NFL organization. We simply wanted to give Ray this opportunity that he's earned. We wanted to move forward under his leadership and capabilities."

These latest moves come on the heels of the team deciding to fire coach Rob Chudzinski after just 16 games. That was followed by a debacle of a coaching search in which Josh McDaniels, Todd Bowles and Adam Gase all pulled their names out of consideration for the job. The team eventually hired Bills defensive coordinator Mike Pettine -- a man who wasn't considered a head-coaching candidate of any kind before the Browns made him one.

There also was optimism in Cleveland early in the season when the team got off to a 4-3 start and was tied for the AFC North lead. Yes, the team lost 10 of its last 11 games, but midway through the season, the front office said it was happy with the transition to Chudzinski.

But after quarterback Brian Hoyer got hurt, the Browns had to turn to Brandon Weeden -- a quarterback who was drafted two front offices ago -- and from there, the season caved in. Firing Chudzinski seemed like a ridiculous move, but now, it makes a little more sense. Because Haslam apparently was ready to hit the reset button ASAP.

"It is bittersweet leaving the Browns organization. I have thoroughly enjoyed working with Jimmy Haslam and helping him set the infrastructure for this franchise," Banner said in a statement. "I am proud of the talented individuals we brought in to help lead this team and feel that the Cleveland Browns are in good hands moving forward.”

Farmer was up for the Dolphins general manager job, but last week, he opted to stay in Cleveland. Now, we know why.

"I think Cleveland is primed and I think we're in a position to redefine the history books,'' Farmer told cleveland.com last week. "I think change is on the horizon and I didn't want to miss what's going to happen in Cleveland ...'

"I didn't finish the process [in Miami]. I assume they would've given me the job. That's the way it was articulated to me. If I took the job, I would've reported directly to [Dolphins owner] Stephen Ross and it was a tremendous opportunity. It still is a dream of mine to become a general manager and run my own program and put together my own team, but it wasn't the right time for me.

A week later, it was the right time.

Said Haslam: "The purpose of these moves is to unify our team with one, unequivocal goal: Provide our fans with the winning organization they have long deserved.”

Follow Josh Katzowitz on Google+
 
What I'm hearing is that Banner and Lombardi promised Haslam to deliver a specific coach when they approached him about firing Chud. They then failed and the whole circus entailed. They were both reportedly against the Petting hiring as well while Haslam and Farmar both liked him.

And I just keep having trouble buying this, but my buddy keeps telling me that he is hearing from ESPN radio in Cleveland that the NFL forced Haslam to hire Banner as his GM as a condition of buying the team. WTF?

 
"I think Cleveland is primed and I think we're in a position to redefine the history books,'' Farmer told cleveland.com last week. "I think change is on the horizon and I didn't want to miss what's going to happen in Cleveland ...'
I think they have redefined the history books, but probably not in the way he wishes.

 
Rotoworld:

Per SI's Peter King, Browns owner Jimmy Haslam was "intrigued" by Greg Schiano as a head-coaching candidate in Cleveland and set up the Browns' interview with Schiano in Tampa Bay.
Schiano received recommendations from Urban Meyer and Bill Belichick, which Haslam apparently took very seriously. Haslam's affection for Schiano reportedly caused a "major rift in the organization," as since-fired president Joe Banner was "cold to Schiano" during their meeting in Tampa, and didn't participate in much of the interview. "Banner likely thought Schiano would be a disastrous hire, given all the negatives in recent Cleveland history," writes King. The Schiano thing was the owner's idea, and he's still around.

Related: Browns

Source: SI.com
According to NFL Network's Ian Rapoport, new Browns coach Mike Pettine wasn't new GM Ray Farmer's first choice to replace Rob Chudzinski.
RapSheet reported earlier Tuesday that Farmer wasn't present for Pettine's interview. In other words, the Browns have accomplished the rather astonishing feat of having a rookie general manager who might not necessarily be on the same page as his rookie head coach. It's an "only in Cleveland" scenario if there ever was one. The fact that Pettine wasn't Farmer's first choice to replace Chud doesn't mean the duo will be doomed from the start, but it could easily lead to dysfunction down the road. That's proving to be the Browns' speciality.

Source: Ian Rapoport on Twitter
An anonymous general manager tells the Cleveland Plain Dealer "(he'll) do business with the Browns again" after the team fired GM Mike Lombardi and CEO Joe Banner on Tuesday.
"I'm not the only one that feels this way," the rival executive added. Lombardi has long been a polarizing figure, as evidenced by his embarrassingly-short tenure in Cleveland. Per reporter Mary Kay Cabot, head-coaching candidates Bill O'Brien and Ken Whisenhunt declined interviews with the Browns because of the presence of Lombardi and/or Banner. Although we still think the move was rash and short-sighted for a team that desperately needs to establish some stability, canning Lombardi and Banner might actually help the Browns' standing around the league.

Source: Cleveland Plain Dealer
The Cleveland Plain Dealer "guesses" Browns owner Jimmy Haslam will offer Peyton Manning a John Elway-style CEO role when Manning's playing days are over.
According to reporter Mary Kay Cabot, Haslam "loves" Manning, and the two are "great friends." Guessing Haslam hires Manning presupposes Haslam will avoid federal prison in the Pilot Flying J investigation. Even if Haslam ends up beating the feds and keeping the Browns, there's no telling how things might look in Cleveland by the time Manning retires. Haslam's tenure has thus far been marred by rash, hair-trigger decision making. He appears to have little idea of what he's doing.

Related: Browns

Source: Cleveland Plain Dealer
 
Rotoworld:

Broncos signed VP of Football Operations John Elway to a three-year extension and added general manager to his title.
He already had "final say" over the organization, but the GM title locks that in. Under Elway, the Broncos have reached the playoffs in three straight seasons, including 2011 with Tim Tebow at quarterback. Elway inherited a team that finished 4-12 under Josh McDaniels in 2010. Elway has hit homerun after homerun in free agency (Peyton Manning, Louis Vasquez, Terrance Knighton, Wes Welker, Dominique Rodgers-Cromartie) while also excelling in the draft (Sylvester Williams, Montee Ball, Derek Wolfe, Malik Jackson, Danny Trevathan, Von Miller, Julius Thomas). He's now under contract through 2017.

Source: Denver Post
 
Great thread. Thanks for starting Faust and your work in it here.

As people participate in this thread, please offer your insights as to what you think the changes will mean for the team and specifically, how the players will be affected by the change.


Thanks.

J
 
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Rotoworld:

Multiple reports out of both Cleveland and New England claim ex-Browns GM Mike Lombardi will join the Patriots' front office.

Lombardi has long been tight with Bill Belichick, and will add experience to the Patriots' brain trust after stints with the 49ers, Browns, Rams, Eagles, Raiders, and Browns again. During his 2013 season as Cleveland's GM, Lombardi stockpiled 2014 draft picks and gathered over $46 million in salary cap space, only to be fired and replaced by Ray Farmer. If the Browns have a sudden 2014 turnaround, Lombardi will have had an awful lot to do with it.

Related: Patriots, Browns

Source: CSN New England
 
Rotoworld:

The Boston Globe reports ex-Browns GM Mike Lombardi's hiring by the Patriots is "basically a done deal."

Lombardi has been tight with Bill Belichick going back to their days together with the Browns in 1990s. According to reporter Shalise Manza Young, the Pats went as far as to consider Lombardi's player evaluations before he was re-hired by the Browns in 2013. Lombardi worked for NFL Network from 2008-13.

Related: Patriots, Browns

Source: Shalise Manza Young on Twitter
Speaking Thursday, Browns coach Mike Pettine confirmed new GM Ray Farmer wasn't present for his interviews, but said the issue was "overblown."

Pettine also insisted he's on board with the Browns' firing of GM Mike Lombardi and CEO Joe Banner's, though he did call the moves "bittersweet." "(Owner Jimmy Haslam) realized there were some issues and wanted to make things right," Pettine said. "As controversial and shocking as it was, I think he’s a believer and he wasn’t going to let things stay the way they were." Pettine is wise to drink the Kool-Aid, but the situation is ripe for further dysfunction down the road.


Source: clevelandbrowns.com
The Cleveland Plain Dealer confirms Patriots OC Josh McDaniels remained in the running for the Browns' head-coaching vacancy "right up until the end."

There was a big to-do when McDaniels "withdrew" from consideration to replace Rob Chudzinski, but he reportedly requested to re-enter the mix "within about 24 hours." According to reporter Mary Kay Cabot, McDaniels' candidacy was a point of contention between since fired GM Mike Lombardi and CEO Joe Banner. Cabot believes McDaniels was likely the Browns' other "mystery finalist" alongside Mike Pettine, and not Seahawks DC Dan Quinn. McDaniels should hop right back on the coaching carousel in 2015.

Related: Browns

Source: Cleveland Plain Dealer
 
Well, that's handy.

Last year on offensive we had Kelly, McCoy and Trestman coming in, Chud & Turner in Cleveland. These seemed like exciting opportunities.

This year, so far the key ones I see (IMO):

  • OC Tedford in TB
  • OC Shanny Jr. in Cleveland (Turner gone)
  • OC McAdoo in NYG (ie Gilbride leaves)
  • Caldwell HC, Lombardi OC in DET (Linehan gone)
  • Whiz HC in TEN (Loggains gone)
  • OC Turner in MIN
  • OC Lazor in MIA (ie Sherman leaves)
  • Gruden in WAS; McVay (former TEs coach) OC
  • OC Hue Jackson in CIN
  • Chudzinski Special Asst. in IND
  • Linehan passing game coordinator in DAL
  • OC Kubiak in BAL
  • HC O'Brien in HOU
Any really key names missing? Anyone want to try and summarize where the opportunities will be this year? A lot of this doesn't excite me like Kelly and the others above last year. I know he has his critics, but I think Turner can always bring good things at RB, TE and WR, though there's a lot of variable at the QB position.

 
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Rotoworld:

CBS Sports' Jason La Canfora reports the Falcons are giving "strong consideration" to adding ESPN analyst Billy Devaney to their front office.
Atlanta's brain trust is already impressive, with GM Thomas Dimitroff running the show, Rich McKay as President and CEO, Scott Pioli as assistant GM, and Lionel Vital as director of player personnel. Ex-Rams GM Devaney has ties to McKay and would add experience to the front office. Devaney did struggle mightily in St. Louis, whiffing on far too many draft picks and free agents.

Related: Rams

Source: Jason La Canfora on Twitter
 
Marcus Robertson went from being a pretty solid DB to being a pretty good secondary coach. Raiders were 28th against the pass last year.

With no FS but the guy they waived, then re-signed in December, a RB as a backup CB, and....lots of DB issues, this is probably an important signing for them. They'll need to revamp the secondary and decide whether to give up on Taiwan Jones.

Depth:

http://www.ourlads.com/nfldepthcharts/depthchart/OAK

For FF, it'll be worth noting when and if they become a decent secondary that opposing QBs can't easily light up.

 
  • OC Shanny Jr. in Cleveland (Turner gone)
  • OC McAdoo in NYG (ie Gilbride leaves)
These two are negatives to me (today). I'm concerned the TE will see a drop in production in CLE and that a veteran play caller(OC) made the most of a bad situation. They still need a RB and I don't feel that they are convinced they have their QB. I think moving away from Turner was a big mistake. If young shanny gets a RB and a QB to use, I'll reconsider/adjust.

The Giants disarray was not made smoother by revamping the staff to oust all the long time coaches the players (and many others around the NFL) liked. I do not ever recall a halfway revamp working well. Either you overhaul the whole staff or just nit pick. Gilbride in his exit interview pointed out what we all knew to be the case-Eli stinks under pressure and must must must have time. They have a little more than nothing left of their OL. A new system while he's running for his life is a bad idea too. If the Giants sign five linemen...I'll rethink this. They are without a doubt, the worst line in football at this moment. In FF I won't take Cruz or Randle or any Giants til they get a line.

 
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Rotoworld:

Falcons hired ex-Rams GM Billy Devaney as a regional scout.
Devaney was a trainwreck as the Rams GM from 2008-2011, building a 10-38 team over that span. He'd been working at ESPN as an analyst recently. Devaney returns to Atlanta where he was the assistant GM in 2007. In his new role as a regional scout, Devaney will cover the West region. It's a solid hire for Atlanta.

Source: Adam Schefter on Twitter
 
Rotoworld:

The Boston Globe passes along "a lot of buzz" at the Combine that Greg Schiano could join the Patriots' coaching staff.

Per Patriots beat reporter Ben Volin, Schiano and Bill Belichick were seen "hanging out" Thursday night in Indy. Belichick has long been a huge Schiano supporter, using numerous draft picks on Rutgers players and even recommending Schiano as a head-coaching candidate to Browns owner Jimmy Haslam, after Schiano was fired by the Bucs. Schiano has history as a defensive backs coach and was the Miami Hurricanes' defensive coordinator before going to Rutgers.

Related: Patriots

Source: Ben Volin on Twitter
 
Rotoworld:

Cowboys owner Jerry Jones is confident coach Jason Garrett won't have any issues turning the offense over to "passing-game coordinator" Scott Linehan.

This is Jones' belief even though he admits Garrett had trouble ceding control to Bill Callahan in 2013. "Jason was really your coordinator last year," Jones admitted. "That’s a fact. ... It was unfair to Bill. But it was the offense that (Garrett) had had since (he) had got there and it was very difficult. That’s why we had such a tough time articulating it early." Jones went on to say Garrett has a "high tolerance for ambiguity," inadvertently summing up the post-Bill Parcells Cowboys.


Source: Dallas Morning News
 
NY Giants Offensive Coordinator Ben McAdoo

Q: We talked to Tom last week and he said that you don’t describe yourself as a West Coast offense guy. How do you describe yourself and your offensive philosophies?
A: Well, West Coast… most teams in the league have West Coast principles built into their offense, and we’ll be one of them. We’re going to be an offense that has an identity, first and foremost. We’re going to be sound, smart and tough. We’re going to be committed to discipline and poise, and at the end of the day, we’re going to hang our hat on the fundamentals.

Q: Obviously you come from Green Bay and you worked under Mike McCarthy for a long time. How much do you think you’re going to take from him and how much do you think it’s maybe going to have your own twist on it?
A: Right now, what we’re doing is we’re upstairs, all of the offensive coaches and Coach Coughlin, we are sitting there and going through the nuts and bolts of things. Obviously we want to have a sound foundation. We feel we have that. At this point we’re starting to build what we’re going to look like. Every offensive system is its own living, breathing organism. At the end of the day, you have to make sure you’re flexible enough. It depends on what type of personnel you feed it to see what it’s going to look like. It’s a little early to know what we’re going to look like right now. The roster, we’re just in the beginning phases of what the roster is going to look like.

Q: How difficult is that? You could have any number of players at different positions coming in and out with free agency. Is it hard to wrap your mind around how you envision this offense when you don’t even know who the players are going to be?
A: I don’t think so. The offensive system here with the Giants has been in place for a long time. The offensive system that I’m coming from I’ve been in for 10 years. With those two systems being in place as we merge them together and build towards the future, we’ll be multiple enough to use any type of personnel.

Q: How much, if any, input does Eli have in this? How much do the rules limit that from being the case?
A: We’re going to put in a system, we’re going to install it. At this point in time, we’re going to abide by the letter of the law as far as the rules go. As we get going here on the 21st of April, we’re going to start to put the system in, work through the system. As Eli gets his hands on it and has a chance to get comfortable with it, we’ll make tweaks here and there. Really as the offseason and training camp goes on, every offensive system tailors towards the strength of the starting quarterback, what he does well and he doesn’t do well in the pass game. The runs are directly related to the runners. At the end of the day, your system is built around your personnel, not the other way around.

Q: How important is it to have some stability at quarterback? Do you see any similarities between Eli and Aaron Rodgers?
A: Working with Aaron… I haven’t worked with Eli, so that’s hard to say. But I do know this – they’re both Super Bowl-winning quarterbacks, they’re both highly motivated and highly competitive. I’m excited to be here and excited to work with Eli.

Q: What was your conversation like with Eli? I believe you spoke to him once, maybe twice, during the interview process. What did you come away from that thinking and what was your impression?
A: I met Eli a year or so ago, a year ago at the Pro Bowl. I think it was last year, yeah, we had him in the Pro Bowl out there. We spent a little time together out there. It’s not too rigorous of a routine, but I came away with a great impression of him. In talking to him on the phone and having a chance to sit down with him and just talk to him a little without going into too much detail… I’m very fond of him, obviously, watching him play. There have been some high profile games between the Packers and the Giants over the years. He’s played very well in those games.

Q: Obviously a big focus for Eli this season will be on whether he can improve on a pretty down year, a lot of interceptions. When you look at what he did last year do you see that as something that a new system can fix or did he fall into bad mechanics or bad habits or anything that needs tweaking?
A: First and foremost, we hang our hat on fundamentals. That’s going to be the focal point. That’s the first thing that we’re going to address. The second thing is we want to take care of the football. Taking care of the football is the biggest factor in winning and losing games. Fundamentals can help you there. At the same point in time, everybody on the offensive side of the ball needs to play better. With that being said, everyone comes in with a clean slate. This is going to be a new operation on offense. There are some new coaches in place, there are some coaches who have been here who have been in different spots, but at the end of the day everyone has a clean slate. That’s how we’re going to start and that’s important for the players to know. Also, winning in this league, the quarterback gets a lot of credit and gets too much credit. When you don’t play so well and you lose in this league, the quarterback gets a lot of blame and probably too much blame. But that is the nature of the beast.

Q: John Mara after the season said that this offense was broken. When you look at this offense, when you’re studying it for the last five or six weeks, was it a broken offense?
A: I know that the offense here in the past has had a ton of success. Last year they didn’t play as well as they would have liked. At the same point in time, it’s important for everyone to understand that we’re going to move forward, we’re going to learn from the past, and we’re going to work so that doesn’t happen again.

Q: How important is the screen game for you guys and rebuilding that? I’m sure you had an opportunity to see that here with the Giants, they admittedly had major struggles with that. It seemed to be a really big part of what you guys did when you were in Green Bay. How important is that to you as you rebuild this offense and to have that weapon?
A: We’re definitely going to spend time in the screen game. It’s something that will be a focal point and needs to be installed. We’ll have different types of screens, whether they’re sidewalk screens or half screens, so fourth and so on, just like everybody else in the league. At the end of the day, it comes down to fundamentals and guys getting enough repetitions where they’re productive.

Q: When you look at the roster as it is right now, how much do you think you need a running back that can come out of the backfield as a pass-catcher?
A: First and foremost, the runner needs to be able to protect the quarterback. He also needs to be able to run with the ball in his hands and do that well. You’d like to have a complete back. Obviously, it’s ideal to have a guy who’s functional out of the backfield catching the football, but at the end of the day, if they can’t protect the quarterback, they’re going to have a hard time getting on the field.

Q: How confident are you in all of this? Obviously this is the first time you’re going to be an offensive coordinator, the first time calling plays. That’s a lot to handle for a relatively young guy. What’s your confidence level like?
A: I’m confident. I’ve been groomed for this position. It’s something that we train our coaches and our quarterbacks for. We’ve done it in Green Bay and it’s something that I feel very confident about. I’m excited for the opportunity, but at the end of the day, play calling isn’t just about one guy pulling plays out of a hat. It’s the process that you go through during the week. A lot of it has to do with game planning and has to do with ranking plays in the plan. Everyone’s involved with it, not just coaches, not just the head coach but the players as well.

Q: What did you take from the whole interview process? You had a head coaching interview as well. What do you take from the whole process of the interviewing and your future goals in that regard?
A: Well I’ll say this – I’m very excited to be here. I think that being able to come to an organization that is the class of professional sports, to work in an organization with a future Hall of Fame head coach and a two-time Super Bowl-winning quarterback is very rare. You don’t get those types of opportunities. I come from a great place, a great organization with a head coach that I’m very fond of and players that I have a special relationship and a special bond with. To leave that, obviously your opportunity has to be something special. That’s what we’re looking at right now.

Q: You talked about blocking being the number one priority for a running back in your mind. What do you look for when you’re talking tight ends? That’s a position you’ve coached before and you seem to know very well. You don’t really have any guys under contract at that position here. What do you look for and what are the priorities about that position?
A: A tight end, that’s a difficult position, first of all, to evaluate. They’re asked to do a lot of things in this league, whether it’s run blocking from the backfield, run blocking at the line, out in space, a lot of things in pass protection and then running routes, whether they’re an in-line guy or they’re in the slot or in the back. They have a lot on their plate. To me, it was always the best position to coach and in this offense it’s the best position to play because you have to learn how to do everything and you have to learn how to do it well at a high level. At the end of the day, you have to find players who you can plug in and figure out what they do best and make sure on the field that they’re doing what they do best.

Q: I know you said it’s about the system first and then you assess personnel moving forward. From the guys you do have under contract, are there any that you’re really looking forward to getting going in your system and what you think their potential could be in your system?
A: Well, first things first, it’s not my system. It’s our system here and we’re building it right now. I’ve had a chance to meet different guys going through the building. It’ll be exciting. A lot of guys are in and out right now, so I haven’t had a chance to meet all of them. Victor (Cruz), we had over at the Pro Bowl and Eli, it’ll obviously be exciting to get going with those guys. Henry Hynoski, I’m familiar with, he played at Pitt and Southern Columbia High School. I’ve followed him since he was in high school really. A lot of other guys. Rueben Randle, I had a chance to meet yesterday, he’s excited to get going. Just to name a few that I had a chance to talk to. Chris Snee has been in the weight room a ton, I’ve run into him and Boothe and all of those guys, so it’s been great seeing them and I look forward to getting going.

Q: With so many question marks and injuries along the offensive line, is that something that’s a bit of a concern for you or do you see that as a bit of an opportunity to draft or bring in a free agent to help?
A: It definitely is an opportunity. When the door closes for someone, it opens for another. There are going to be plenty of guys lined up at the door to get a spot. We look forward to helping them improve and developing guys and seeing where we could take this thing.

 
Excerpt from Peter King's MMQB:

I think the biggest sign that Greg Schiano will someday work with Bill Belichick in New England, and the most interesting personnel result from the last week, is this: New England could start three Rutgers Scarlet Knights in the secondary this fall: free safety Devin McCourty (round one, 2010), strong safety Duron Harmon (round three, 2013) and cornerback Logan Ryan (round three, 2013).
 
You’ve heard it before: ‘NFL’ may as well stand for “Not For Long”.

Considering the year-to-year roster turnover we see, it’s accurate. And that doesn’t just go for the players. Each and every year winter, we see coaches fired and promoted across the league.

That doesn’t make life any easier for those of us in the prognostication business.

This year, like any other, there were several coaching changes that will have a major fantasy football impact. It’s important that we analyze these changes so as to enter our drafts with accurate representations of each player’s role in his new offense.

Today, I’ll examine the head coaches and offensive coordinators who have been in a play-calling role at the NFL level for a significant portion of the past six years (PFF database begins in 2008). I’ll take a look at several key statistical categories, including pass/run ratios, scoring production, target distribution, and personnel package usage.

Ravens Offensive Coordinator – Gary Kubiak

Kubiak spent 2006 through 2013 as the head coach of the Houston Texans. This gives us 96 games over the past six seasons to examine. What we see here is that Kubiak runs a fairly balanced offense, but he wasn’t afraid to lean heavily on the run when the team was strong at tailback (thank you, Arian Foster). Despite the “lean on the defense”/run-first scheme, the Houston offense was at or above the 2.36 touchdowns-per-game league average each season from 2008 through 2012. The entire team stumbled in 2013, however, which led to Kubiak’s firing.

Target distribution shows us that Kubiak offenses tend to lean towards throws to the in-line tight end, and away from slot receivers. Consider that players lined up in the slot failed to combine to exceed 21 percent of the team’s targets in any season in our sample. The league average in the department is 27 percent.

A look at Kubiak’s offensive personnel package data shows further evidence of his preference for balance. Contrary to the NFL’s movement towards ‘11’, Kubiak’s favorite package has been ‘21’ four of the last six seasons. He’s used ‘21’ on 33 percent of his offensive plays, compared to ‘11’ on 28 percent and ‘12’ on 22 percent. Last season, 50 percent of all NFL plays included the ‘11’ package, while only 13 percent rolled with the ‘21’. Note that Kubiak hasn’t exceed 36 percent usage of the ‘11’ during any of the last six seasons.

Fantasy Impact: From 2008 through 2012, both the Ravens and Texans hovered around league average in terms of offensive touchdown production. In 2013, both teams were terrible in the category. The Baltimore offense figures to rebound with Kubiak calling plays, but it will still be limited by mediocre quarterback play. We mentioned Kubiak prefers balance and, despite their struggles in 2013, Ray Rice and Bernard Pierce are the team’s strength. Baltimore will also have a healthy Dennis Pitta and newly-acquired Steve Smith to help boost the passing game. I expect to see a run-balanced attack with league-average scoring production.

As for personnel, it should be clear that Pitta and whoever the team adds as a No. 2 tight end will play a lot. The likes of Owen Daniels, Joel Dreessen, Garrett Graham, James Casey, and Ryan Griffin were fantasy relevant at one time or another in Houston. Pitta is a slam dunk for TE1 production and his backup will be worth a stash in deeper formats. The extra tight end reps and targets mean bad news for the team’s third wide receiver. Torrey and Steve Smith are safe bets to play quite a bit, but recently re-signed Jacoby Jones and sophomore Marlon Brown are going to struggle for consistent playing time.

[SIZE=medium]Browns Offensive Coordinator – Kyle Shanahan[/SIZE]

Shanahan has spent the past six years as an offensive coordinator. He was with Houston from 2008-2009 and Washington 2010-2013. Our sample is 97 games. Scanning over Shanahan’s last six seasons as a play-caller, one should really stand out as an outlier: 2012. The Redskins’ offense was pretty good during Robert Griffin III’s rookie season, allowing Shanahan to call a lot of runs. Otherwise, we see a lot of consistencies across the board. Shanahan calls pass about 62 percent of the team, which is just above league average. Although his offenses tend to underwhelm in terms of touchdown production, they’ve been above average in the yardage department six consecutive years.

There’s not much we can learn from Shanahan’s target distributions except that he’s relatively balanced. He leaned away from slot receivers in order to favor in-line tight ends a few years back (most of which came while under Kubiak in Houston), but shied away from that in Washington. Targets have been at a premium to running backs the past two seasons, but that was with Alfred Morris handling most of the backfield snaps.

Shanahan has utilized the ‘11’ package on 41 percent of his play-calls over the past six seasons. In fact, that number has been between 44 percent and 47 percent each of the past four years. That aligns him near league average. Last year in Washington, he used ‘12’ personnel a career-high 28 percent of the time.

Fantasy Impact: If there’s been a clear theme here, it’s offensive balance. Under Shanahan, we shouldn’t expect anything wild out of the Cleveland offense. We know Andre Johnson and Pierre Garcon never had trouble finding targets while Shanahan was in control. The same will be said about Josh Gordon. Shanahan has shown a willingness to adjust to personnel, which likely means Ben Tate, who struggles in pass protection and as a receiver, likely won’t see many targets. It also means Jordan Cameron – much like Jordan Reed, Fred Davis, and the aforementioned Houston tight ends – won’t struggle for targets. Cleveland still has work to do on offense, especially at wide receiver, so there’s still plenty to be learned about this team’s plans for 2014 and beyond. Still, it’s fair to expect a balanced offense that caters to its best players.

Cowboys Play-Caller – Scott Linehan

Linehan has had head coaching and offensive coordinator stints with Washington (1994-1998), Minnesota (2002-2004), Miami (2005), St. Louis (2006-2008), and Detroit (2009-2013). We have 81 games at our disposal. If we know one thing about Linehan, it’s that he’s not afraid to call a pass. A head coach towards the end of the ‘Greatest Show on Turf’ years in St. Louis, Linehan has been an architect of Detroit’s high-scoring, pass-heavy offense over the past five seasons. Having called pass 68 percent of the time in both 2011 and 2012, Linehan’s offense was pass-heaviest in the league in consecutive seasons. Linehan called a more balanced game in 2013, but his offense still finished No. 8 in the NFL in touchdowns.

It may surprise you to realize that throws to outside receivers were below average while Linehan was in control of the Lions offense. Calvin Johnson was a target hog on the outside, but Detroit has struggled to find a quality body to pair with him. That led to extra looks for running backs and especially in-line tight ends.

Linehan’s personnel usage changed by an absurd margin from 2012 to 2013. He went with ‘11’ personnel only 37 percent of the time in 2012, instead leaning heavily on ‘12’. With Tony Scheffler out of the picture, Linehan moved to ‘11’ on 67 percent of the team’s snaps in 2013. ‘12’ usage fell to 21 percent – the least he’s used it since 2009.

Fantasy Impact: The Cowboys have thrown the ball a lot over the past few seasons and that is unlikely to change with Linehan calling the plays. Much like with Johnson, Linehan has a superstar No. 1 wide receiver in Dez Bryant. He won’t struggle for targets and is a Top 5 fantasy wide receiver. Linehan’s tendency to lean towards his in-line tight end means Jason Witten will remain plenty involved as a pass-catcher. Linehan adjusts his offense to the team’s strengths. Currently, Dallas is weak in terms of wide receiver depth, but has receiving tight end and 2013 second-round pick Gavin Escobar sitting behind Witten. Unless Dallas drafts an early-round wide receiver, expect this team to rank near the league leaders in ‘12’ personnel. Even with Reggie Bush and Joique Bell in the picture, Detroit’s throws to players lined up in the backfield barely increased last season. Going forward, expect DeMarco Murray’s role to be nearly the same as it was in 2013.

[SIZE=medium]Vikings Offensive Coordinator – Norv Turner[/SIZE]

Turner has been coaching at the NFL level since I was born back in 1985, but he’s known most recently for his work as the Chargers head coach (2007-2012) and Browns offensive coordinator (2013). We have 83 games to work with. Having called a pass 69.8 percent of the time last season, the Browns were the NFL’s pass-heaviest team. Although that’s easy to trace to their play-caller (Turner), it doesn’t align very well with his philosophy in San Diego. Turner was no lower than 57 percent pass and no higher than 60 percent in five seasons spanning from 2008 to 2012. You don’t get more balanced a play-caller than that. With Philip Rivers in control, San Diego’s offenses were very good up until a disastrous 2012 season cost him his job. Quarterback play was an issue last season in Cleveland, but Turner’s offenses are averaging a dreadful 1.85 touchdowns per game over the past two seasons.

A look at target distribution shows significant running back usage in the passing game. Over the past six seasons, 28 percent of all passes in a Norv Turner offense went to a back. That’s a 55 percent increase on the 18 percent league average. Throws to running backs dropped quite a bit in 2013, which means some of the credit for that massive number belongs with Rivers.

Turner doesn’t throw to the in-line tight end much, which is a bit surprising when you consider that he loves using ‘12’ personnel. He’s been below 33 percent in the category only once over the past six years (2009). In fact, he’s had a package on the field with multiple running backs or tight ends on 72 percent of his plays since 2008. In 2013, the Browns leading the league in passing led Turner using ‘11’ 51 percent of the time. Although that was barely above league average, it was 20 percentage points higher than his previous high.

Fantasy Impact: A look at the Vikings’ offensive depth chart shows weakness at quarterback, but strength at the top of the other skill positions. Turner figures to return to his run-balanced philosophy from San Diego so as to allow Adrian Peterson plenty of opportunities to carry the ball. Additionally, Turner’s resume tells us to expect a moderate – by not massive – boost in targets for Peterson and other Vikings’ backs. We learned here that Turner loves multiple tight end sets, but that it doesn’t result in targets for in-line tight ends. Kyle Rudolph works more in line than many of the other top fantasy tight ends, but 43 percent of his career targets have come while in the slot or out wide. Unless Minnesota adds a better move tight end (thus kicking Rudolph to more of a blocking role), he figures to see plenty of work as a receiver. The big loser here is recently re-signed Jerome Simpson. Now third on the depth at wide receiver, he’s going to lose a good chunk of his snaps to a fullback and/or second tight end.

[SIZE=medium]Titans Head Coach – Ken Whisenhunt[/SIZE]

Whisenhunt was Pittsburgh’s offensive coordinator from 2004-2006 before signing on as Arizona’s head coach in 2007. He was there six seasons before landing in San Diego as its offensive boss. Our sample is 86 games. I feel like this a recurring theme, but we saw a ton of play-calling consistency from Whisenhunt while he was with Arizona before a complete changeup as San Diego’s play-caller in 2013. Whisenhunt called pass no fewer than 64 percent and no more than 67 percent of time in a single season from 2008 to 2012. In 2013, he called run 55 percent of the time despite the Chargers holding the lead on only 32 percent of their offensive snaps (14th-lowest). Of course, Mike McCoy was San Diego’s head coach last season and he, of course, has his own philosophy after spending four years as Denver’s offensive coordinator.

In his final three years with Arizona, the team’s touchdown production was poor, but so was its quarterback play. Consider that Whisenhunt’s quarterbacks completed 73 percent of their passes in 2008, 2009, and 2013. From 2010 through 2012, the mark was 58 percent.

Target distribution shows that Whisenhunt’s offenses avoid throwing the ball to the in-line tight end. In fact, they’ve been below league average in the category six straight years. We can say the exact opposite about slot receivers. Over the past six years, one-third of throws in Whisenhunt’s offenses have gone to a player lined up in the slot.

Whisenhunt’s personnel package usage is the most interesting we’ve seen today. In his days with Arizona, Whisenhunt’s favorite package was your standard ‘11’. What’s interesting is his second favorite, which was the ‘10’. From 2008 through 2012, he used the ‘11’ 28 percent of the time, which was barely ahead of the 24 percent clip at while he used the ‘10’. Consider that not for a single snap did the 2013 Chargers have more than three wide receivers on the field. Of course, in fairness to Whisenhunt, he started to wean himself off the ‘10’ during his final years in Arizona. In the 29-to-32 percent range from 2008 to 2010, he was at 14 percent in 2011 and 11 percent in 2012. The 2013 Chargers used a lot more ‘21’ than Whisenhunt was used to, but he still got plenty of use out of the ‘11’ (53 percent).

Fantasy Impact: Although he lined up in the slot or out wide only 31 percent of the time in 2013, Delanie Walker is very much a move tight end. He’s spent plenty of time in the backfield and at wide receiver in his career. There’s hope for his fantasy value, but I’d argue the ceiling is low. Tennessee is currently three-deep at wide receiver, and we now know all three players are going to play a ton. That’s especially the case for Kendall Wright, who also has Whisenhunt’s affection for slot receivers on his side. Sophomore Justin Hunter is an intriguing breakout candidate, and Nate Washington will make for a nice late-round flier. Tennessee’s running back situation is still in the air, but its seems very likely this team will be on the pass-heavy, but low-scoring side of the league. That’s certain to limit the unit’s fantasy upside.

Redskins Head Coach – Jay Gruden

Gruden has spent the last three seasons as Cincinnati’s offensive coordinator. The team went one-and-done in the playoffs each year, which provides with a 51-game sample. In his years with Cincinnati, Gruden’s play-calling barely fluctuated. He called pass 58 percent of the time in 2011, jumped to 60 percent in 2012, and evened out at 59 percent this past season. The Cincinnati offense has progressed each year under Gruden in terms of touchdown production. They reached a three-year high of 2.8 touchdowns per game this past season, which was the league’s fifth-highest mark. Quarterback Andy Dalton is a relatively ordinary talent, but the 2013 Bengals’ offensive success allowed him to finish as fantasy’s No. 3 quarterback despite the team running the ball quite a bit.

Gruden has also shown consistency and balance in the target distribution department. He’s right at league average in throws to in-line tight ends and slot receivers over the past three years. He does favor outside wide receivers at the expense of running backs. Interestingly, Cincinnati’s usage of the in-line tight dropped from 2012 to 2013 despite the addition of Tyler Eifert.

Although targets to in-line tight ends didn’t increase, Gruden certainly adjusted his personnel packages to account for Eifert. Ahead of the game a bit in ‘11’ usage, Gruden used the package 43 percent of the time in 2011 and on 50 percent of the snaps in 2012. That mark was at 41 percent in 2013, with ‘12’ usage jumping from 19 percent to 37 percent. Gruden was right near league average in two-back packages in his first two years before all but abandoning the fullback in 2013.

Fantasy Impact: Gruden has shown a willingness to run the football and that’s unlikely to change with speedy Robert Griffin III at quarterback in Washington. We saw the Shanahan’s adjust to Griffin’s game in 2012 and it’s fair to expect Gruden to do the same. Gruden’s heavy usage of outside receivers, especially his heavy usage of A.J. Green, suggests there’s no reason to expect a drop-off for Pierre Garcon. He remains in the WR1 conversation. Washington’s backfield has a similar dynamic to the one Gruden has in Cincinnati in 2013 (Alfred Morris:BenJarvus Green-Ellis::Roy Helu:Bernard). Even with Bernard involved plenty in the team’s passing game, Gruden was still well below league average in throws to his backs. We can expect Morris to remain uninvolved in the passing game, with Helu or a rookie/free agent handling around 30 receptions.
Click the link for data. Good article.

 
Rotoworld:

According to Dolphins coach Joe Philbin, new OC Bill Lazor plans to "stress the tempo of our offense, the play speed."
Lazor hails most recently from Philadelphia, where the Eagles' 2013 offense ranked 13th in the NFL in plays from scrimmage despite ranking fourth in rushing attempts, which keep the clock running. The 2013 Dolphins were 24th in plays but 29th in rush attempts, running a pass-first offense that killed the clock on incompletions. More plays equal more opportunities for box-score stats, which would be good news for Miami's fantasy outlook.

Source: Miami Herald
 
Rotoworld:

According to Dolphins coach Joe Philbin, new OC Bill Lazor plans to "stress the tempo of our offense, the play speed."
Lazor hails most recently from Philadelphia, where the Eagles' 2013 offense ranked 13th in the NFL in plays from scrimmage despite ranking fourth in rushing attempts, which keep the clock running. The 2013 Dolphins were 24th in plays but 29th in rush attempts, running a pass-first offense that killed the clock on incompletions. More plays equal more opportunities for box-score stats, which would be good news for Miami's fantasy outlook.

Source: Miami Herald
How do people view Lazor?

My thought is the Eagles offense was really run by Kelly, it was truly his creation. How much of an impact did Lazor have?

I ask that because how can we gauge how much of an influence will he bring from what we saw in Philly?

 
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Rotoworld:...

NFL Network's Ian Rapoport reports the Redskins plan to interview Seahawks OC Darrell Bevell for their head-coaching vacancy.

Bevell has now been linked to the Vikings and Redskins. The Redskins will likely have one of the longest lists of candidates of all the head-coaching vacancies. Owner Daniel Snyder has money to blow. Bevell likes to hammer it on the ground with his running backs. He's worked with Adrian Peterson and Marshawn Lynch for much of his coaching career. Bevell reportedly loves Seattle. There's no guarantee he leaves.

Related: Redskins

Source: Ian Rapoport on Twitter
...
When does Darrell Bevell get a head coaching job?

Just wondering if anyone has any observations on how good of a HC he would be?

http://www.pro-football-reference.com/coaches/BeveDa0.htm

He's had a top 10 rushing team 5 of his 8 years as an OC, he brought the Vikes to the 09 NFCC and of course the Hawks just won the SB. He has coached Lynch and Peterson.

It seems to me is the most prime coordinator awaiting a HC job right now.

 
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Rotoworld:

According to Dolphins coach Joe Philbin, new OC Bill Lazor plans to "stress the tempo of our offense, the play speed."
Lazor hails most recently from Philadelphia, where the Eagles' 2013 offense ranked 13th in the NFL in plays from scrimmage despite ranking fourth in rushing attempts, which keep the clock running. The 2013 Dolphins were 24th in plays but 29th in rush attempts, running a pass-first offense that killed the clock on incompletions. More plays equal more opportunities for box-score stats, which would be good news for Miami's fantasy outlook.

Source: Miami Herald
How do people view Lazor?

My thought is the Eagles offense was really run by Kelly, it was truly his creation. How much of an impact did Lazor have?

I ask that because how can we gauge how much of an influence will he bring from what we saw in Philly?
Well NE Buffalo and the Jets seemed to have moved to an up tempo offense in 2013. So this sounds like Miami is going to try to follow suit. So the entire AFC East now seems to be trying to run up tempo.

I am not sure about how effective that will be because of their offensive line. I am not sure they will run the ball with the same high ratio as you are seeing in PHI, Buf, Jets. I still expect them to pass the ball more even after adding Moreno. So while up tempo I am not expecting quite as many rushing attempts as the other up tempo teams.

 
Greg Jennings: Norv Turner's offense tough to graspBy Kevin Patra

Around the League writer

With voluntary minicamp beginning, the Minnesota Vikings' offensive players are trying to wrap their heads around new coordinator Norv Turner's playbook.

"My head is spinning, even though the offense is coming, and it's starting to sink in," wide receiver Greg Jennings said Wednesday. "... The different formations that we can run with the same play, different variations that comes with the same play, your head is spinning at all times."

The ninth-year pro, who's played his entire career in the West Coast offense, said Turner's scheme is "a lot more complex" than what the team ran last season.

"If last year's offense was complicated, guys will struggle with this one, for sure," Jennings said.

Listening to coach Mike Zimmer discuss how he has to spend more of his time in the defensive meeting rooms, it's clear that Turner has basic carte blanche to run the offense how he sees fit, especially at the quarterback position.

"Norv is the expert on the quarterbacks; he always has been," Zimmer said Wednesday. "And I think like everything else in this building there are experts that are better at certain things than I am. My input is more about what kind of player he is, what kind of worker he is, what kind of leader he can be. ... And Norv is more about the technical things.''

Whether Matt Cassel gets a shot to run the team's new "complex" offense or he goes with a rookie signal-caller -- drafted in the first, second or seventh round -- it's clear that Turner will have the most say on who is under center come Week 1.

The latest "Around The League Podcast" breaks out the crystal ball and predicts the potential surprises that could shake up the NFL Draft.
 
Rotoworld:

Speaking Monday, owner Jimmy Haslam "stressed" that the Browns are "going to run the ball and pass when necessary."
Rather comically, the Browns led the NFL in pass attempts last season despite trotting out a trio of Jason Campbell, Brian Hoyer and Brandon Weeden. With Ben Tate, Terrance West and Johnny Manziel now in the fold, they'll abide by a whole-new philosophy under OC Kyle Shanahan.

Source: Mary Kay Cabot on Twitter
 
Dolphins player: Lazor's offense evokes Chip Kelly'sBy Chris Wesseling

Around the League Writer

New Miami Dolphins offensive coordinator Bill Lazor worked under NFL coaching legends such as Joe Gibbs, Dan Reeves and Mike Holmgren before joining Chip Kelly's staff in Philadelphia last season.

If the early word out of South Beach is any indication, that one year with Kelly has had the biggest influence on Lazor's offensive philosophy.

"It's reminiscent of Chip Kelly's offense in Philadelphia, with the tempo and style," one undisclosed Dolphins player told Barry Jackson of The Miami Herald.

Although Kelly runs primarily a spread offense, Lazor is also implementing some aspects of Holmgren's system.

"There are some West Coast offense concepts," the player added. "Some shotgun, some under center. They've discussed having both no-huddle and huddle. It's fast tempo."

The role of the fullback will give way to more two-tight-end sets and an occasional H-back, a position which first gained notice under Gibbs in the 1980s.

Lazor's uptempo scheme is excellent news for quarterback Ryan Tannehill and wide receiver Mike Wallace. Lazor is widely credited for the 2013 emergence of signal-caller Nick Foles, who led the NFL in passer rating after taking over for Michael Vick in October.

Wallace is excited about Lazor's "big play offense." He should be after seeing DeSean Jackson, a similarly gifted deep threat, turn in a career year under Kelly and Lazor last season.

Associates of Lazor have confirmed to The Herald that coach Joe Philbin has granted his new coordinator total control over the offense. That should be music to the ears of Dolphins fans who have witnessed a league-low two games of at least 30 points over the past two seasons.

The latest "Around The League Podcast" predicts 2014 starting lineups and talks insider goodness with Bucky Brooks.
 
The Norv Narrative: Offensive Coordinator Impact in Fantasy Football

written by

Jeff Miller
on Jan 29th, 2014 https://www.numberfire.com/nfl/news/1711/the-norv-narrative-offensive-coordinator-impact-in-fantasy-football/

The sports world is filled with narratives. Sometimes they're grounded in good data, but at least as often they're born of a high profile analyst or talking head saying something without any real evidence to support their statement. We hear about how so-and-so is clutch and how Team X is angry, so they will play better this week. Nine times out of 10, it's a bunch of malarkey.

As most of you know, the Norv Narrative says Mr. Turner is a great offensive coordinator (OC) who improves offensive output like few others. We expect the passing game specifically to take off under one Norval E. Turner. Because nobody else has gone through the effort to thoroughly investigate and because I am nothing if not a seeker of truth, I set out to see if there is a legitimate validity to this Norv Narrative.

The Easy (Incomplete) Argument

The first, most logical move was to compile data for Norv’s career as a play caller. Along with stats for Turner coached teams, the following table shows data for those same teams the season before he came on board and for the season after he departed. The purpose of this exercise is to show how teams fared with and without the venerable coordinator.

Please note that fantasy points in this table, and throughout this column, follow standard fractional scoring (0.04 points per passing yard, 0.1 points per rushing or receiving yard, 4 points per passing TD, -2 points per INT, 6 points per rushing or receiving TD). Negative points for fumbles were intentionally omitted because they are not the responsibility of an offensive coordinator and therefore should not reflect negatively on them. (See link for chart)

Despite how promising this looks for Turner, it lacks perspective. The data set doesn’t show how he compares to contemporaries or take into account the standard inflation of statistics the NFL sees on a season-to-season basis. We are going to need a few more licks to get to the center of the Tootsie Pop.

Contemporary Comparisons

In order to gain some perspective on where Norv stands among his peers, I came up with a list of well-known offensive coordinators who are still active in NFL circles. When combing through the candidates, I specifically looked for a mix of well respected (Ken Whisenhunt, Mike McCarthy) and lightly regarded (Cam Cameron, Brian Schottenheimer) coordinators.

While the totality of this data is too gargantuan to post here, I made up a fancy little graph that sums things up nicely. The blue bars represent fantasy points per game scored (FPPG) by a team the season before the coach in question took over play calling duties. The orange bar is FPPG during their tenure. And finally, the gray bar shows how many FPPG teams scored the season after the coach hit the bricks.

Click here to view the graph.

Along that same vein, the table below shows the percentage by which a coach improved an offense’s fantasy production in their first year at the helm. It also shows how much a team gained or lost the year after the coach had left.

The first thing that should jump out is how significantly the majority of coaches improved their new team’s fantasy performance. You may also be looking at how many points per game each coach was good for, comparing one to the other.

Questions abound!

Q. Did I happen to randomly pick out a group of unusually good offensive coordinators?
A. Possibly. Despite several of the coaches being the target of vitriol, both in the fantasy and regular football communities, most have a significant amount of NFL experience. Say what you will about teams recycling failed coaches, but generally speaking, the bad guys wash out and the ones worth keeping continue to get work. My hunch is that despite our hatred of, for example, Cam Cameron, he is better for fantasy results than we’ve ever given him credit for.

Q. Historically speaking, do all teams show a bump in production when bringing in a new OC?
A. Yes. I’ll get into this later.

Q. How does an OC’s offensive scheme affect fantasy performance?
A. One thing that we need to keep in mind when analyzing fantasy data as it relates to offensive coordinators is that those who favor a passing attack are going to score significantly more points. The simple explanation for this is that passing stats are all scored twice (once for the quarterback, and once for those catching the passes). This is a long winded way of saying that pass-happy coordinators are going to score more points in general than those who have a more run-based attack.

Q. If this Norv guy is so good, why is he only fifth in points per game?
A. Of all the coaches on that list, Turner is the only one who was a coordinator prior to 2000. In the first nine years of his career (1991-1999), the NFL average FPPG was 50.1. From 2000-2013, it rises to 59.9. Considering how much fantasy scoring has progressed in the second half of Turner’s career, it is remarkable that his average is as high as it is.

To that point, here is progression of league-wide offensive numbers since Turner got his first OC gig: (see link for chart)

Another feather in Turner’s cap is how efficient his offenses are at scoring fantasy points. Since 2000, the only three coaches in our sample that he trails have had Tom Brady,Brett Favre, or Aaron Rodgers for 19 of their 31 combined seasons. Despite cutting his coaching teeth in a much lower scoring era, Norv’s career numbers also compare very favorably. (see link for chart)

Quarterbacks Love Norval

Another part of the Norv Narrative concerns his supposed positive impact on the quarterback position. To test this theory, I gathered season-by-season career data for every passer who’s ever started a game for Turner. To keep the data as relevant as possible, I weeded out any season in which the player didn’t start at least one game (those three appearance, no passes, seven kneel down seasons would artificially depress data). With Doug Flutie and Rich Gannon, who Turner had for only 19 of their 157 NFL games, lapping the field with their legs, thus skewing results in an artificial way, I also removed rushing stats from the equation.

In games Turner was at the helm, his quarterbacks scored 11.72 fantasy points per game. Those same quarterbacks averaged 10.79 points in games Turner wasn’t on the sideline, an 8.34% difference. When I factored in margin of error (using 95% confidence), the results showed a range of a 5.79% to 10.75% difference. All of that is a fancy way of saying Turner does, in fact, increase the fantasy value of quarterbacks.

To any of you who think those quarterback FPPG figures look low, you have to keep in mind Turner made his coordinating debut 23 years ago for the Dallas Cowboys. As good as his passer, Troy Aikman, was at the time at the time, the Hall of Famer averaged a paltry 12.3 FPPG for his career.

For what it is worth, Aikman had his career’s two best fantasy seasons (in terms of FPPG) under Turner (who was in Dallas for only three years).

Having said all that, if the Vikings don’t upgrade the position this year, it won’t matter how good Turner is. If we take a look at what Cleveland - a team with a quarterback situation not at all dissimilar from Minnesota’s - did in 2013 compared to 2012, it gives a pretty good barometer of the sort of improvement we could see from the Vikings in 2014.

Year Att Comp Yds TD INT Ru Att Ru Yd Ru TD FP's FPPG
2012 306 534 3,464 15 17 31 126 0 173.2 10.8
2013 378 680 4,361 25 20 31 167 0 243.1 15.2

As impressive as that is, it still doesn’t make for fantasy relevance at the position unless the starting point is much higher than Josh Freeman, Matt Cassel, or Christian Ponder.

Other Skill Positions

Before we get into receivers and backs, take a moment to bookmark this excellent piece written by our editor, JJ Zachariason. The cliff notes version is that tight ends have enjoyed great success under Turner’s tutelage. As such, Kyle Rudolph could finally find the consistency needed to assert himself well inside the top 10.

I had planned to follow in JJ’s shoes and do the same sort of workup for running backs. But then I remembered Minnesota has Adrian Peterson. He is a top three to five running back in 2014 drafts regardless of who his coach is.

Bonus Tidbit: In Turner’s career, his backs have averaged 104 receptions per year. Vikings backs had 60 in 2013. Peterson’s career high is 43.

None of that will likely affect Peterson’s draft stock, but he could have sneaky value in PPR leagues if Minnesota doesn’t add a pass-catching back in the offseason.

With Greg Jennings, who has twice finished as a top-four fantasy wide receiver, and sophomore phenom Cordarrelle Patterson, Turner’s impact on the Vikings' wide receivers should be the most fantasy relevant piece of the pie in 2014. As you will see in the table that follows, Norv has had great success with his number one receivers over the years. Generally speaking, if he had a player with talent, they performed well. Unfortunately, the love doesn’t trickle down to the other wide outs very often.

Year-End Fantasy Ranks of Turner's WR1s and WR2s

WR1 Rank WR2 Rank

1991 2 66
1992 2 21
1993 4 79
1994 9 35
1995 24 92
1996 35 85
1997 60 63
1998 32 41
1999 10 13
2000 43 48
2001 12 67
2002 47 66
2003 12 78
2004 23 37
2005 14 24
2006 43 47
2007 53 105
2008 11 144
2009 10 35
2010 36 78
2011 10 30
2012 35 39
2013 1 74

Avg. 23 59

There are a few occasions where his number two receivers put up top-30 numbers, but those are an anomaly. Much of this has to do with the lack of quality options Turner has had at the position. Also conspiring to sap receivers of targets are the aforementioned high usage of tight ends and running backs as pass catchers.

How Patterson, the Vikings WR2, develops will likely be the defining factor in Turner’s legacy in Minnesota. The former first rounder has the skills to continue in the hybrid role he filled late last season. He also has the pure physical talent to be one of the best players in the NFL as a pure wide out. Whether Turner can help bring that together while keeping Jennings, Peterson, and Rudolph all in the picture will be a fascinating storyline to watch.

320 Years of Proof

At the top of this column I showed how Turner affects a team’s fantasy output versus the seasons before he was hired and after he left. I also compared that to 10 of his contemporary offensive coordinators. The issue with that comparison is the small sample size; it covers a 11 subjects and only 129 seasons. In order to really see how Turner stacks up, I pulled stats for every NFL team for each of the last 10 years.

With all the numbers crunched, I found that the average increase in a team’s fantasy production in a coordinator’s first season is 3.1%. Turner obliterates that figure, as he raises fantasy scoring by 18%. What’s more, the new Vikings coach averages a 27.3% increase during his entire tenure versus the season before he was hired. The NFL average is 7.7%.

Narrative Confirmed

After 30-some odd hours of research and writing, I think I can safely say that the Norv Narrative is the real deal. In the interest of full disclosure, part of me wanted to spit in the face of the hundreds of “experts” who supported their version of the narrative with anecdotal evidence (or none at all) by proving Turner was less than the what he has been out to be. But a bigger part of me was excited to learn what I did as it has me all geared up to see what he does with Patterson, Jennings, Peterson, and Rudolph. I am no Nostradamus, but if the past 23 years have taught us anything, it should be that Minnesota’s offense is about to take a significant step in the right direction.

 
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Hobson's Choice: Taylor-made roster?Geoff Hobson

Editor

Bengals.com

Excerpt:

Hey Geoff, Bengals fan since '81, love your coverage. Question: With most of the pieces back on both sides of the ball, do you think there should be major scheme adjustments from the new coordinators? My thoughts are more on the offensive side with power running and short throws to the tight ends to open up the long ball, but I'd like your take on it. Should 2014 feature major changes, or situational adjustments? Thanks. Ryan Flanigan Ripon, WI

RYAN: Thanks for the kind words and I’m a situational guy all the way.

Here’s a team that other than New Orleans is the only team in the NFL last year that was top ten in both offense and defense. Here’s a team that has made the playoffs three straight seasons. Only New England and Denver have done that in the AFC. Here’s a team that has won 30 games in the last three years. Why blow it all up? Tweak it. Massage it. Keep the ball. Drain the clock. You’ve got a top ten defense and special teams. Hog the ball, cut the risk, play slightly more conservative than the Tea Party, and manage the game.

You’ve heard me before on the offense. Everyone says it’s a passing league until Jan. 1. Then everyone wonders why you can’t win in the playoffs. RUN THE BALL! Yeah, they’re terribly inconsistent running the ball, but that’s because it’s been an afterthought instead of a staple.

New offensive coordinator Hue Jackson is committed to changing it and I think he’s also committed to taking the load off http://www.bengals.com/team/roster/andy-dalton/9378c4ed-938c-434c-929d-4d45fe252101/Andy Dalton. A big adjustment that has to make is cutting his pass attempts from 586 to closer to Russell Wilson’s number of 407.

To heck with the short stuff. The running game should open up the deep ball and with Jackson’s experience under Al Davis you can believe they’ll be running many more vertical routes.

On defense, the sense is that new coordinator Paul Guenther is going to blitz more than Mike Zimmer. Guenther’s passion is finding matchups the offense can’t counter. But other than that, you’ve got 10 starters back in the same system for the third-ranked defense. Just tweak it.
 
While I appreciate Geoff's opinion on what the Bengals should do I wonder if he has heard anything about this?

  • Bengals' offense 'very up-tempo' under Hue Jackson
  • By Kevin Patra
  • Around the League writer
  • Published: May 21, 2014

http://www.nfl.com/n...der-hue-jackson

Hue Jackson continues to tweak the Cincinnati Bengals' offense.


The Bengals were in the top 10 in the NFL in yards per game and points per game in 2013, but the new offensive coordinator isn't planning to run back the same offense Jay Gruden used to earn those stats.

Jackson has already discussed utilizing a power run game more heavily in 2013 -- and drafting Jeremy Hill in the second roundshould help that cause.

It now appears Jackson also plans to deploy a quicker-paced offense, according to Bengals players.

"Very up-tempo," wide receiver Marvin Jones told the team's official website. "A lot of aggression. No matter what period it is, you're going to see all aggression."

The Bengals conducted 1,097 scrimmage plays in 2013, sixth-most in the NFL (59 fewer than the top-rated Broncos), but it's the type of speed involved in those plays that Jackson would like to utilize to his advantage.


Given the skill players at Jackson's disposal, wearing down a defense with tempo is a smart strategy. Keeping defenses vanilla for quarterback Andy Dalton won't hurt, either.

One of those skill players, Giovani Bernard, told The Cincinnati Enquirer that he has already noticed a difference in the Bengals' offense in terms of both tempo and physicality under Jackson.

The quicker pace and emphasis on the running game should both benefit Bernard this season.

While questions persist about Dalton's future, the best upgrade the Bengals might have made toward earning a fourth straight playoff appearance was promoting Jackson to coordinator.
Slowing the game down as Geoff mentions would lead to less points scored on offense, which would put more pressure on the defense to maintain leads.

The Bengals ran 1097 plays in 2013, 6th in the league in total plays. The Seahawks ran 973. That is a 124 play difference which would be close to the same as 2 games worth of offensive plays. Or 8 plays/game less than what they ran last season.

That does not seem like a good idea to me. That kind of thing could get Jackson fired if the offense takes such a big step backwards.

 
Rotoworld:

According to the Akron Beacon Journal, the Browns' new brass "thinks it's insane" the team led the NFL in pass attempts last season "considering the nature of the AFC North and its cold-weather cities."

Beat writer Nate Ulrich says Mike Pettine's Browns "are determined to run the ball with greater frequency and success." Pettine has publicly emphasized using a "running back by committee," saying "Youve got to be able to get fresh legs out there." It's conceivable that Ben Tate and rookie Terrance West will open the season sharing carries, with the superior runner ultimately rising to the top.

Source: Akron Beacon-Journal

Jul 4 - 11:16 AM
 
Rotoworld:

According to the Akron Beacon Journal, the Browns' new brass "thinks it's insane" the team led the NFL in pass attempts last season "considering the nature of the AFC North and its cold-weather cities."

Beat writer Nate Ulrich says Mike Pettine's Browns "are determined to run the ball with greater frequency and success." Pettine has publicly emphasized using a "running back by committee," saying "Youve got to be able to get fresh legs out there." It's conceivable that Ben Tate and rookie Terrance West will open the season sharing carries, with the superior runner ultimately rising to the top.

Source: Akron Beacon-Journal

Jul 4 - 11:16 AM
If the Browns are even to fantasize about getting back to regular contention they need to be able to beat the teams in their own division, it's a good point about the passing game and end of season weather.

 
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Rotoworld:

Pierre Garcon - WR - Redskins

The Washington Post expects Pierre Garcon to play "X" receiver in new coach Jay Gruden's offense, with DeSean Jackson at "Z."

"Z" was A.J. Green's position in Gruden's Bengals offense. It commanded a team-high 178 targets last season. The "X" position was manned by Marvin Jones, who finished with 80 targets. Garcon will play a lot more snaps than Jones did, but this is something to keep in mind with a new offense being installed in D.C. It's conceivable that Garcon will be less of a featured player under Gruden, essentially sharing the role with D-Jax. The Post anticipates third receiver Andre Roberts handling duties similar to Mohamed Sanu's (77 targets).

Related: DeSean Jackson, Andre Roberts

Source: Washington Post

Jul 17 - 11:45 AM
 
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Thought it'd be interesting to take a gander at the possible impact in Tampa Bay.

Breaking down Jeff Tedford's offense

HC at California 2002-212

- 2012: 8 more runs per game than passes. RBBC (146 and 126 carries). Top 2 receivers were WR with 61 and 41 catches. TE had 20 catches.

- 2011: 3 more runs per game than passes. QB averaged 7.4 YPA. 1 RB had 252 carries. 2 WR dominated (98 and 62 catches).

- 2010: 8 more runs per game than passes. QB averaged 7.6 YPA. 1 RB had 231 carries & 22 catches. 2 WR dominated (50 and 46 catches).

- 2009: 6 more runs per game than passes. QB averaged 7.5 YPA. RBBC (183 and 141 carries). Top WR had 43 catches while RBs combined for 47.

- 2008: 3 more runs per game than passes. QBs averaged 6.3 YPA. RBBC (194 and 142 carries). RBs combined for 54 catches. TE had 27 catches.

- 2007: 50/50 split on passes to runs. QB averaged 6.7 YPA. 1 RB had 305 carries & 22 catches. 2 WR dominated (72 and 65 catches). TEs combined for 30 catches.

Takeaways

- Tampa Bay offense will primarily focus more on the running game. Boosts Doug Martin's stock up as both a runner & receiver.

- Tedford's offense lets the QB play sound football but they generally finished in the upper 15-19 range in terms of TDs thrown. I don't expect McCown to throw more than 18-21 TD in the regular season.

- The main two WRs should get their stocks boosted, especially Vincent Jackson. There is an obvious reliance on the 2 WR/1 RB in terms of catch distribution. 3rd WR is usually seen but not heard.

- TE may take a hit depending on Sefarian-Jenkin's talent level. TEs rarely got fed the ball under Tedford and I'd be surprised if Sefarian-Jenkins got more than 35-45 catches during the season. He may get more but given Lovie's history with TEs in Chicago, I'd temper my expectations.

 
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