is the NFL Draft coverge.
Regular readers know I'm fascinated by the dynamics of how the NFL Network is putting the squeeze on traditional media.
It's a classic case of the little T-Rex that Television and print media helped grow up now is starting to hit adolescence. TV made the league. Now the league might do it's own TV. ESPN's SportsCenter put the league in every household. Now Total Access takes them much further.
Athletes that don't have time to give the local beat writer the time of day now fight over how much face time they get with Rich Eisen on Total Access.
The latest "battle" has been on draft coverage.
Those of you that read between the lines have seen it with Mel Kiper. Jay Cutler has been the flashpoint here.
Watch Kiper when he talks about Cutler. You can see his blood pressure rising. He goes way out of his way to rip the credibilty of "those guys" who want to pump up Cutler based on "things that just did not happen".
"Other Guys" is code word for Mike Mayock at NFL Network. Kiper interprets having a different opinion of the combine and Senior Bowl than Mayock as Mayock being wrong. He gets visibly rattled on it.
Which tells the NFL Network their plan is most definitely working.
For those of you like me who like to watch this stuff, pay particular attention to the draft coverage.
I'm not the only one noticing it. Good article today in USA Today by Michael McCarthy
Link to USA Today article by Michael McCarthy
Regular readers know I'm fascinated by the dynamics of how the NFL Network is putting the squeeze on traditional media.
It's a classic case of the little T-Rex that Television and print media helped grow up now is starting to hit adolescence. TV made the league. Now the league might do it's own TV. ESPN's SportsCenter put the league in every household. Now Total Access takes them much further.
Athletes that don't have time to give the local beat writer the time of day now fight over how much face time they get with Rich Eisen on Total Access.
The latest "battle" has been on draft coverage.
Those of you that read between the lines have seen it with Mel Kiper. Jay Cutler has been the flashpoint here.
Watch Kiper when he talks about Cutler. You can see his blood pressure rising. He goes way out of his way to rip the credibilty of "those guys" who want to pump up Cutler based on "things that just did not happen".
"Other Guys" is code word for Mike Mayock at NFL Network. Kiper interprets having a different opinion of the combine and Senior Bowl than Mayock as Mayock being wrong. He gets visibly rattled on it.
Which tells the NFL Network their plan is most definitely working.
For those of you like me who like to watch this stuff, pay particular attention to the draft coverage.
I'm not the only one noticing it. Good article today in USA Today by Michael McCarthy
Link to USA Today article by Michael McCarthy
Stay tuned indeed.JThe 2006 NFL draft April 29 and 30 will have two all-sports TV networks offering live, gavel-to-gavel coverage for the first time. ESPN will televise the draft for the 27th consecutive year, with 17 hours of live coverage featuring draft guru Mel Kiper Jr., Sunday NFL Countdown's Chris Berman, Tom Jackson, Chris Mortensen, Michael Irvin and Steve Young and reporter Suzy Kolber.
The NFL Network will have its own set at the draft's headquarters for the first time. The league's cable channel, now in 36 million homes, has its own draft picker to counter Kiper: Mike Maycock. Former ESPN anchor Rich Eisen will anchor 16 hours of live coverage, backed by, among others, former coaches Butch Davis and Dan Reeves and reporter Kara Henderson.
ESPN will pay the NFL an average of $1.1 billion a year to carry Monday Night Football over the next eight seasons. But ESPN and the NFL Network are starting to warily circle each other, even though ESPN is in nearly three times as many households as the NFL Network is in and ESPN is on the basic programming tier of cable systems while the NFL Network generally is on a digital tier that costs extra. They're talking the kind of smack you usually hear from entertainment suits.
"Mel Kiper Jr. may have better hair — but Mike Maycock has better information," NFL Network spokesman Seth Palansky says. ESPN has beefed up its coverage of events such as the draft and the release of the NFL schedule as a direct response to the NFL Network's aggressive coverage, he says. Are they rivals? "How others perceive us is up to them. We'd love to have the success ESPN has had," Palansky says.
ESPN spokesman Bill Hofheimer acknowledges a "friendly competition" between the two networks. Yes, ESPN is introducing new wrinkles such as Kiper and Jackson's daily "On the Clock" segment on SportsCenter, analyzing needs of all 32 teams. Plus, during its live draft coverage, a new draft ticker will run continuously during commercials breaks.
But those innovations are due to the "insatiable" desire of fans for year-round NFL information, not growing competition from the NFL Network, Hofheimer says. "ESPN is the only place you're going to see Mel Kiper Jr., Chris Mortensen and our collection of experts," Hofheimer says.
Stay tuned.
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