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Detroit -- Forty Niners coach Mike Nolan so strongly wants an experienced NFL hand in the team's front office, he's willing to support a structure in which the team hires an executive who would report only to ownership -- and would be at least equal to Nolan in the team's hierarchy.
John York, who owns the team with his wife, Denise DeBartolo York, has not yet signed off on the new job, which, Nolan said Friday, could carry a president's title. But two NFL sources told The Chronicle the 49ers have had extensive negotiations with Mike Reinfeldt, the Seattle Seahawks' vice president/football administration.
There is no certainty Reinfeldt will take the job, however.
But Nolan, in an interview with The Chronicle during a visit to the Super Bowl site, said he expects York to approve a "significant" hiring and said of making the new hire a club president, "It's been discussed." It had to be, because Reinfeldt would accept nothing less.
Nolan talked last month in general terms about a potential hire. He was more specific Friday for the first time, saying, "It will not be a lightweight job. It will be a significant job."
He said he wants a heavyweight executive with NFL experience in the 49ers' front office, which has been void of that kind of talent for a couple of years.
"As long as it's a football guy, an NFL guy," Nolan said. "I don't want a college guy. I don't want some guy who knows football or plays fantasy football."
Efforts to reach York, through the 49ers' public relations department, failed.
But The Chronicle learned the 49ers have talked to at least four candidates, two of whom were identified previously.
In addition to Reinfeldt, they have interviewed Bob Wallace, executive vice president of the St. Louis Rams; and Ray Anderson, executive vice president/chief administrative officer of the Atlanta Falcons. They also spoke by telephone with others, including Bob Ferguson, who has been a general manager with Denver and Arizona.
Nolan said he wants an experienced, NFL executive who knows his way around the league and can pick up the phone and call other teams, get his calls returned -- and knows football, of course.
In one surprising revelation, Nolan said he told York that the executive he hires ought to have the power to fire the coach.
"John's receptive to the whole thing, but it needs to be spelled out for him as well, and I think it's very close to being spelled out," Nolan said. "I say 'significant' because what I'm talking about is the influence of this guy. The power of this guy can be a lot of different things.
"But he will directly report, more than likely, to the owner. He will not directly report to me. I don't need that. I need somebody who has a little bit wider range of knowledge on some things. I'm looking for an NFL guy. ... People talk about 'football guys.' But I don't want a 'football guy.' I want an NFL guy. That's what we need."
Such a hire would represent a drastic shift for York and Nolan, particularly if Nolan found himself working under the new person.
When general manager Terry Donahue and coach Dennis Erickson were fired a year ago, York chose not to replace Donahue so that there would be no filter between him and Nolan. Changing that arrangement, Nolan said, would not unduly bother him.
"I'm OK with it," he said. "I'm not going to lose any power. ... I need to be able to interact with him. He needs to be able to assist the football operations and the football team.
"I want him to have a wide range of knowledge over the whole thing and, in particular, the football side. ... I want the football side to get right. That's my biggest focus. ... We don't need a president to go get a stadium done."
One who figures to lose influence if the 49ers hire a football executive is Paraag Marathe, the 49ers' director of football operations, who has a business degree and essentially is just a salary-cap guy.
According to a source involved in the process, York has told job candidates that he would like them to try working with Marathe but would not have a problem if the arrangement didn't work out.
At any rate, Marathe's role in the football operation has been overstated, according to Nolan.
"He's part of the evaluation process, but the perception and reality in Paraag's case are two different things, and that's unfortunate," Nolan said. "Paraag is good at what he does from an analysis standpoint, and I value his input on that. But it carries the appropriate weight. I'm an NFL guy. I'm a football guy. I don't get lost in certain things."
York is believed willing now to hire a club president because he wants to further insulate himself from the football operation and let it run without him.
"John has done most everything I've asked all along the way," Nolan said. "This offseason will be another test of how that is, but I've gotten zero indication that it won't be positive. Zero indication. (York is) not going to become a football guy, and he doesn't need to and he shouldn't want to. I don't want to become a doctor."
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Early candidates
The four people we know the 49ers have interviewed:
-- Mike Reinfeldt, vice president/football administration of the Seattle Seahawks
-- Bob Wallace, executive vice president of the St. Louis Rams
-- Ray Anderson, executive vice president/chief administrative officer of the Atlanta Falcons
-- Bob Ferguson, ex-GM with Denver and Arizona
John York, who owns the team with his wife, Denise DeBartolo York, has not yet signed off on the new job, which, Nolan said Friday, could carry a president's title. But two NFL sources told The Chronicle the 49ers have had extensive negotiations with Mike Reinfeldt, the Seattle Seahawks' vice president/football administration.
There is no certainty Reinfeldt will take the job, however.
But Nolan, in an interview with The Chronicle during a visit to the Super Bowl site, said he expects York to approve a "significant" hiring and said of making the new hire a club president, "It's been discussed." It had to be, because Reinfeldt would accept nothing less.
Nolan talked last month in general terms about a potential hire. He was more specific Friday for the first time, saying, "It will not be a lightweight job. It will be a significant job."
He said he wants a heavyweight executive with NFL experience in the 49ers' front office, which has been void of that kind of talent for a couple of years.
"As long as it's a football guy, an NFL guy," Nolan said. "I don't want a college guy. I don't want some guy who knows football or plays fantasy football."
Efforts to reach York, through the 49ers' public relations department, failed.
But The Chronicle learned the 49ers have talked to at least four candidates, two of whom were identified previously.
In addition to Reinfeldt, they have interviewed Bob Wallace, executive vice president of the St. Louis Rams; and Ray Anderson, executive vice president/chief administrative officer of the Atlanta Falcons. They also spoke by telephone with others, including Bob Ferguson, who has been a general manager with Denver and Arizona.
Nolan said he wants an experienced, NFL executive who knows his way around the league and can pick up the phone and call other teams, get his calls returned -- and knows football, of course.
In one surprising revelation, Nolan said he told York that the executive he hires ought to have the power to fire the coach.
"John's receptive to the whole thing, but it needs to be spelled out for him as well, and I think it's very close to being spelled out," Nolan said. "I say 'significant' because what I'm talking about is the influence of this guy. The power of this guy can be a lot of different things.
"But he will directly report, more than likely, to the owner. He will not directly report to me. I don't need that. I need somebody who has a little bit wider range of knowledge on some things. I'm looking for an NFL guy. ... People talk about 'football guys.' But I don't want a 'football guy.' I want an NFL guy. That's what we need."
Such a hire would represent a drastic shift for York and Nolan, particularly if Nolan found himself working under the new person.
When general manager Terry Donahue and coach Dennis Erickson were fired a year ago, York chose not to replace Donahue so that there would be no filter between him and Nolan. Changing that arrangement, Nolan said, would not unduly bother him.
"I'm OK with it," he said. "I'm not going to lose any power. ... I need to be able to interact with him. He needs to be able to assist the football operations and the football team.
"I want him to have a wide range of knowledge over the whole thing and, in particular, the football side. ... I want the football side to get right. That's my biggest focus. ... We don't need a president to go get a stadium done."
One who figures to lose influence if the 49ers hire a football executive is Paraag Marathe, the 49ers' director of football operations, who has a business degree and essentially is just a salary-cap guy.
According to a source involved in the process, York has told job candidates that he would like them to try working with Marathe but would not have a problem if the arrangement didn't work out.
At any rate, Marathe's role in the football operation has been overstated, according to Nolan.
"He's part of the evaluation process, but the perception and reality in Paraag's case are two different things, and that's unfortunate," Nolan said. "Paraag is good at what he does from an analysis standpoint, and I value his input on that. But it carries the appropriate weight. I'm an NFL guy. I'm a football guy. I don't get lost in certain things."
York is believed willing now to hire a club president because he wants to further insulate himself from the football operation and let it run without him.
"John has done most everything I've asked all along the way," Nolan said. "This offseason will be another test of how that is, but I've gotten zero indication that it won't be positive. Zero indication. (York is) not going to become a football guy, and he doesn't need to and he shouldn't want to. I don't want to become a doctor."
--------------------------------------------------------------------------------
Early candidates
The four people we know the 49ers have interviewed:
-- Mike Reinfeldt, vice president/football administration of the Seattle Seahawks
-- Bob Wallace, executive vice president of the St. Louis Rams
-- Ray Anderson, executive vice president/chief administrative officer of the Atlanta Falcons
-- Bob Ferguson, ex-GM with Denver and Arizona